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Healthcare Marketing Strategies

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports franchises and glamorous concert venues. In fact, local doctor’s offices, urgent cares, and insurance agencies comprise the majority of the healthcare marketing we see every day. So, regardless of your…

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how are negative keywords different from other keywords

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…

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When and Why to Refresh Your Content

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…

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how to cut marketing costs

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s natural to look at your marketing spend and try to find ways to cut back. Some of our clients have found themselves in this exact situation due to the COVID-19…

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how to create an editorial calendar

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…

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Law Firm Social Media Marketing

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…

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social proof marketing

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…

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should i pay for SEO

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…

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Why Blog for Business

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to get around to it, but few people do it — and even fewer people do it consistently. Often, when you’re checking out a local or niche business online, you’ll click…

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