Search Engine Optimization
SEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…
Read MoreGet Your Google Listing to Show Up with LaFleur
By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…
Read MoreIs a Bad Google Business Listing Costing You Good Clients?
The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…
Read MoreHow to Improve SEO on Your Law Firm’s Website Today
Here’s Why Search Engine Optimization (SEO) Matters for Your Law Firm The legal field is a highly competitive one. It’s also one in which many (possibly even the majority) of law firms are well behind the times and often unwilling to invest in catching up to other industries, let alone other law firms. Case in…
Read MoreWhat Is the Internet? The Persistent Belief in Online Objectivity
Here at LaFleur, we don’t have any illusions about what the internet is.
Read MoreGoogle Has Eliminated Side Ads. Now What?
For Starters, What Happened? Prior to the week of February 19, 2016, Google’s Search Engine Results Pages (SERPs) displayed Google AdWords pay-per-click (PPC) ads in three locations: the top, side and bottom of the page.
Read MoreNow Is the Time to Capitalize on Bing Ads
If you feel like your Google AdWords campaign has peaked, now might be the time to move to Bing Ads.
Read MoreMarch of the Penguins: The Real Time Penguin Algorithm Is Coming
Major Changes on the Horizon A law office has to pay attention to a lot of things, and for most attorneys, Google’s algorithm changes are not at the top of their list. Good clients have a lot of needs, and other vital aspects of a law office’s daily operations usually take precedence. But with the…
Read MoreDigital Marketing Essentials: Why Your Law Office Needs a Blog
The blog. I see a lot of websites every day, and law practices are often as guilty as the rest of the business world when it comes to maintaining a good blog. Often, I will click on the blog tab during my research and I will see nothing behind it. Why would you have a…
Read MoreThe Necessity of Transparency in Digital Marketing
The vast majority of lawyers approach digital marketing with great trepidation. Because of their dedication to learning their craft and the time-consuming process involved in just becoming a lawyer (not to mention all that’s involved in running a law firm), most simply do not have the time to become – and stay – proficient in…
Read More