Search Engine Optimization Archives

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why businesses offer scholarships or how to create one yourself, you’re in the right place. In this blog, we’ll explore the benefits of creating a scholarship and talk about what to…

Signs You Need to Improve Your Website’s SEO

Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase in the search bar in Google or Bing, whether it be “best vegan pizza recipes” or “brilliant digital marketing agency,” complex algorithms determine which websites and pages best fit your…

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to get around to it, but few people do it — and even fewer people do it consistently. Often, when you’re checking out a local or niche business online, you’ll click…

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…

By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…

The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…

Here’s Why Search Engine Optimization (SEO) Matters for Your Law Firm The legal field is a highly competitive one. It’s also one in which many (possibly even the majority) of law firms are well behind the times and often unwilling to invest in catching up to other industries, let alone other law firms. Case in…