Search Engine Optimization
Scholarships: Good for the Community and Your Business
You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why businesses offer scholarships or how to create one yourself, you’re in the right place. In this blog, we’ll explore the benefits of creating a scholarship and talk about what to…
Read More4 Signs You Need to Improve Your Website’s SEO (and How to Do It!)
Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase in the search bar in Google or Bing, whether it be “best vegan pizza recipes” or “brilliant digital marketing agency,” complex algorithms determine which websites and pages best fit your…
Read MoreShould I Pay for Search Engine Optimization? And How Much?
If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…
Read MoreDigital Marketing Essentials: Why Your Business Needs a Blog
In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to get around to it, but few people do it — and even fewer people do it consistently. Often, when you’re checking out a local or niche business online, you’ll click…
Read MoreSEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…
Read MoreGet Your Google Listing to Show Up with LaFleur
By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…
Read MoreIs a Bad Google Business Listing Costing You Good Clients?
The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…
Read MoreHow to Improve SEO on Your Law Firm’s Website Today
Here’s Why Search Engine Optimization (SEO) Matters for Your Law Firm The legal field is a highly competitive one. It’s also one in which many (possibly even the majority) of law firms are well behind the times and often unwilling to invest in catching up to other industries, let alone other law firms. Case in…
Read MoreWhat Is the Internet? The Persistent Belief in Online Objectivity
Here at LaFleur, we don’t have any illusions about what the internet is.
Read MoreNow Is the Time to Capitalize on Bing Ads
If you feel like your Google AdWords campaign has peaked, now might be the time to move to Bing Ads.
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