Website Design Archives

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough to throw together a website and assume it will work the way you want it to. Many clients come to us with misconceptions about website builds, in some cases because…

Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data. 64% of people reported an incident of…

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan nonprofit organization at no cost to the nonprofit. The nonprofit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception in…

LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I had no intention of actually attending the event, but I’d heard it was a pretty amazing experience and just wanted to fill in my coworkers. In August, I attended Epicurrence…

Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…

Imagine that you’re driving to meet a lawyer for the first time. You arrive at their office, and it’s in a run-down and seedy-looking strip mall. The pavement out front is cracked, and as you enter through the smudged and dingy glass door, the peach-colored (yes, peach) paint in the entryway is peeling.

Note: This is the second in a series of posts to give you a deeper understanding of what you receive when you sign on with LaFleur Legal Marketing. One of our core values is transparency, and we want to make sure that each of our clients understands where and how their valuable marketing dollars are…

Websites are an important part of our everyday lives. From a consumer point of view, we turn to websites when we want to know any piece of information. Consumers want to conduct the search and receive good and accurate results quickly and with little effort. From a vendor or supplier point of view, you want…

When it comes to integrating a paid search campaign for your law firm, the question isn’t if you should, but rather when you should. There’s no doubt that a carefully considered, well-maintained, and consistently-optimized paid search, display, and/or remarketing campaign can do wonders for your online presence, lead generation, and client acquisition, but that doesn’t…