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how to build a good website

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough to throw together a website and assume it will work the way you want it to. Many clients come to us with misconceptions about website builds, in some cases because…

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team-collage

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan nonprofit organization at no cost to the nonprofit. The nonprofit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception in…

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Digital Design

Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…

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AMP Pages for law firms

Note: This is the second in a series of posts to give you a deeper understanding of what you receive when you sign on with LaFleur Legal Marketing. One of our core values is transparency, and we want to make sure that each of our clients understands where and how their valuable marketing dollars are…

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Law Firm's Website

Websites are an important part of our everyday lives. From a consumer point of view, we turn to websites when we want to know any piece of information. Consumers want to conduct the search and receive good and accurate results quickly and with little effort. From a vendor or supplier point of view, you want…

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PPC Campaign

When it comes to integrating a paid search campaign for your law firm, the question isn’t if you should, but rather when you should. There’s no doubt that a carefully considered, well-maintained, and consistently-optimized paid search, display, and/or remarketing campaign can do wonders for your online presence, lead generation, and client acquisition, but that doesn’t…

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