Website Design
SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data. 64% of people reported an incident of…
Read MoreLaFleur Marketing Announces Initiative to Help West Michigan
LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual nonprofit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan nonprofit organization at no cost to the nonprofit. The nonprofit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception in…
Read MoreLaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival
One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I had no intention of actually attending the event, but I’d heard it was a pretty amazing experience and just wanted to fill in my coworkers. In August, I attended Epicurrence…
Read MoreIntelligent Design: The LaFleur Approach to Visual Storytelling
Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…
Read MoreThe 10 Essential Elements Your Law Firm’s Website Needs
Imagine that you’re driving to meet a lawyer for the first time. You arrive at their office, and it’s in a run-down and seedy-looking strip mall. The pavement out front is cracked, and as you enter through the smudged and dingy glass door, the peach-colored (yes, peach) paint in the entryway is peeling.
Read MoreLaFleur Providing AMP Pages Free of Charge
Note: This is the second in a series of posts to give you a deeper understanding of what you receive when you sign on with LaFleur Legal Marketing. One of our core values is transparency, and we want to make sure that each of our clients understands where and how their valuable marketing dollars are…
Read MoreTop 5 Questions to Ask Yourself About Your Law Firm’s Website
Websites are an important part of our everyday lives. From a consumer point of view, we turn to websites when we want to know any piece of information. Consumers want to conduct the search and receive good and accurate results quickly and with little effort. From a vendor or supplier point of view, you want…
Read MoreAudit Your Web Properties Before Launching a PPC Campaign
When it comes to integrating a paid search campaign for your law firm, the question isn’t if you should, but rather when you should. There’s no doubt that a carefully considered, well-maintained, and consistently-optimized paid search, display, and/or remarketing campaign can do wonders for your online presence, lead generation, and client acquisition, but that doesn’t…
Read MoreCreating Creative: Spec Work and the Expectation of Exploitation
Dear Reader, please feast your eyes on this deliciously snarky video before delving into the discussion below:
Read MoreIs the Mobile Experience on Your Site Scaring Potential Clients?
It has been a while since Google released its search algorithm update factoring in the reactivity of websites and their mobile friendliness. Since the update, many law firms have noticed a change in their page rank, and it is creating a bit of a stir. Why did Google Make This Change? Making the change was…
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