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Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

digital marketing funnel

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask friends and families for suggestions for anything from doctors and lawyers to coffee brands and backpacks. Capitalizing on this word-of-mouth network can increase your company’s client base. But how can…

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Everything You Need to Know About 2020’s Top Digital Trends

digital marketing trends

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also understand the preferences of modern internet users. As we wrap up another decade, let’s explore some of the essential marketing trends for 2020. Featured Snippets:…

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Building Your Marketing Funnel, Part 2: Nurturing Your Leads

digital marketing funnel

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about your business and are becoming leads, it’s time to cultivate the relationship, build trust, and, ultimately, turn them into clients. In the marketing world, we…

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10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

steven thomas kent

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for illuminating issues through exceptional content. Steven oversees content creation and strategy for a wide range of clients, and he also hosts and produces the LaFleur podcast, Legal Marketing Radio. As…

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Building Your Marketing Funnel, Part 1: Creating Brand Awareness

How to Create Brand Awareness

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to develop ways to make those services and products stand out. Attracting your potential customers’ attention can be challenging, which is why having a great brand awareness strategy is so essential.…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority. Further, 56% of North American businesses want to improve the efficiency of their sales and marketing funnels. However, 61% of those surveyed noted that generating traffic and leads are one…

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LaFleur Team Tips for Productivity and Life

Productivity, Team Tips

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client accounts now, we each bring to the table a wealth of knowledge from everything we have done previously. This led to our in-house “team tips” series. At LaFleur, we schedule…

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Why Workplace Diversity and Inclusion Matters

Diversity and Inclusion

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that ensure everyone, no matter their background or lived experience, can come to work and feel safe to be their full, authentic selves. At LaFleur, we’re deeply committed to meaningful diversity…

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