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LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a fun evening volunteering. Gilda’s Club provides free emotional healthcare to children, adults, families, and friends on any kind of cancer journey or those grieving the death of someone in their…

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Digital Marketing From A to Z: A Dictionary by LaFleur

Digital Marketing Glossary

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…

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LaFleur Plants Pawpaw Trees With the Brewer’s Grove

Friends of GR Parks LaFleur Volunteers

As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand Rapids Parks, the Brewer’s Grove, and other volunteers focused on giving back to the community. The group came together to replace removed ash trees lost due to the Emerald Ash Borer epidemic and plant a new grove of pawpaws. Planting these trees will help…

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Chatbots Are the Future, and the Future Is Now

chatbots

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…

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Learn the Fundamentals of Google Paid Search Campaigns

google paid search

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid search with Google Ads. Initially, I responded, “Of course! In fact, I’m pretty sure we write some version of that blog at least once each year.” When I went back…

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Optimizing YouTube Videos for Impact: Tags, Cards, and More!

youtube optimization

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…

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