Skip to content
how to determine a ppc budget

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…

Read More
Ricky Markiewicz

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…

Read More
digital marketing project management

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common. Think about the composition of your company. It’s filled with a…

Read More
seo checklist

At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s why we encourage all our clients to post fresh, high-quality content consistently. However, writing engaging content isn’t enough. You need a comprehensive optimization strategy that focuses on high-volume, attainable keywords,…

Read More
employee wellbeing

2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing of your team should be a top priority. Having a healthy team, both emotionally and physically, is not only good for people as individuals but for your business as well.…

Read More
How to Execute a Content Audit

Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can be easier said than done, especially if you don’t have the right processes in place to track your content assets and their performance.   Today, we’re going to explain how…

Read More
How to Rank for a Featured Snippet

You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with your content and building their brand awareness. But you can’t do this if you’re not generating traffic. And you can’t generate traffic if your site isn’t optimized for search engines…

Read More
Jenna Buboltz

Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with LaFleur (remotely) to talk about her particular love of web design, getting married during a pandemic, and her outdoor adventures. *** LF: What do you do here at LaFleur, Jenna?…

Read More
ppc advertising

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve as a critical component of any robust digital marketing plan. However, managing these campaigns can be tricky; there are a lot of components to keep…

Read More
Facebook Business Page

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a Dark Mode option. Even if you haven’t seen the new Facebook interface, your business needs to understand how it will dramatically change the look and…

Read More