General

Here’s Why Your Local Small Business Needs a Website

Local Small Business Websites

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding a professional optimized website to the mix sounds overwhelming, especially when a portion of your customers never click on your links. You’re probably wrong. The benefits of a website rebuild…

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10 Minutes With LaFleur Accountant Erika Ondersma

Erika Ondersma

Erika Ondersma partners with LaFleur to help us crunch the numbers. A Grand Rapids, Michigan, native and accounting graduate from Western Michigan University, Erika has worked with businesses that range from established corporations to scrappy startups and non-profits. She finds joy in the perfect logic of a tidy balance sheet, and she sat down with…

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Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions

LaFleur Volunteers at Childrens Healing Center Grand Rapids

At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on Human Rights considers play a fundamental right of every child. That’s because unstructured, child-driven play strengthens children’s cognitive, social, and executive skills in ways that other activities can’t. In May…

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How and Why to Promote Diversity and Inclusion in Your Workplace

diversity and inclusion

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…

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10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta

Rosemarie Falsetta

Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas into concrete projects with timelines and structures. A native of Lansing, Michigan, and a graduate of Hope College in Holland, she spent time as a political intern in Washington D.C. before launching her…

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6 Steps to Better Video Marketing

Video Marketing, Video Content, Video Marketing Best Practices

If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your website, paid advertising landing pages, social media platforms, and email campaigns. Because videos can put a face, a voice, and a presence to your company’s name, they can personalize your…

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10 Minutes With LaFleur Video Editor Liz Morrison

Liz Morrison

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she loves crafting visual narratives that highlight our clients’ unique stories. Before she came to LaFleur, Liz received her bachelor’s degree in graphic design and photography from Kendall College of Art…

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How to Run Timely, Effective Social Media Campaigns on a Budget

social media on a budget

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest digital ad budgets on social media, but paid social media advertising campaigns, when done right, can deliver impressive returns on limited budgets. In this article, we’ll discuss how to plan,…

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10 Minutes With LaFleur Designer Kristin Zuller

Kristin Zuller

Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all things visual and artistic, Kristin studied visual communications at Kendall College of Art and Design before launching her career as a designer. With more than 15 years of experience in…

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