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remote workplace checklist

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able to work from anywhere and on any device, since it can boost their productivity and encourage a better work-life balance. If your law firm or business is about to implement…

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social proof marketing

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…

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creating a scholarship

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why businesses offer scholarships or how to create one yourself, you’re in the right place. In this blog, we’ll explore the benefits of creating a scholarship and talk about what to…

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business development and coronavirus

Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan likely includes telecommuting options, office disinfection, and other contingencies. However, as numerous trade shows and conferences get postponed or canceled, it’s also time to consider new ways to build and…

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Signs You Need to Improve Your Website’s SEO

Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase in the search bar in Google or Bing, whether it be “best vegan pizza recipes” or “brilliant digital marketing agency,” complex algorithms determine which websites and pages best fit your…

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digital marketing funnel

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask friends and families for suggestions for anything from doctors and lawyers to coffee brands and backpacks. Capitalizing on this word-of-mouth network can increase your company’s client base. But how can…

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digital marketing trends

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also understand the preferences of modern internet users. As we wrap up another decade, let’s explore some of the essential marketing trends for 2020. Featured Snippets:…

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digital marketing funnel

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about your business and are becoming leads, it’s time to cultivate the relationship, build trust, and, ultimately, turn them into clients. In the marketing world, we…

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steven thomas kent

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for illuminating issues through exceptional content. Steven oversees content creation and strategy for a wide range of clients, and he also hosts and produces the LaFleur podcast, Legal Marketing Radio. As…

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