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10 Minutes With LaFleur Video Editor Liz Morrison

Liz Morrison

Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she loves crafting visual narratives that highlight our clients’ unique stories. Before she came to LaFleur, Liz received her bachelor’s degree in graphic design and photography from Kendall College of Art…

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How to Run Timely, Effective Social Media Campaigns on a Budget

social media on a budget

Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest digital ad budgets on social media, but paid social media advertising campaigns, when done right, can deliver impressive returns on limited budgets. In this article, we’ll discuss how to plan,…

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10 Minutes With LaFleur Designer Kristin Zuller

Kristin Zuller

Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all things visual and artistic, Kristin studied visual communications at Kendall College of Art and Design before launching her career as a designer. With more than 15 years of experience in…

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How In-Home Smart Speakers and Devices Are Changing Marketing

Smart Speaker Marketing

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll even ask my digital assistant for cooking directions when my hands are full. While this voice-activated functionality might have sounded cutting-edge only a few years ago, it’s increasingly common for…

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Get the Most Out of Your Personal LinkedIn Profile

LinkedIn, Social Media

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you might want to work for, and the job board is second to none when it comes to the quality of available job openings. But what happens to your profile when…

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10 Minutes With LaFleur Content Specialist Becca Barth

Becca Barth Content Specialist at LaFleur

Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree in web design and development from Davenport University. Afterward, she realized she needed to reconnect with her passion for writing and weave it into her career, which led her to…

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Roll With the Changes: A Guide to Keeping Up With Google Display Ads

A screenshot of a computer Description automatically generated

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…

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10 Minutes With LaFleur Content Specialist Amy Hinman

LaFleur Content Specialist Amy Hinman

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand Valley State University and then worked at various companies doing in-house design and marketing communications. Amy is a published short story writer, poet, and essayist, and she loves the written…

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