Skip to content
law firm brand 

Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base in the long run. Even if you’re ready to take a look at your law firm’s branding, you might not know where to start. Fortunately,…

Read More
google algorithm update 2020

Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they prefer well-written, researched, informative, and well-sourced content for years. They have also hinted that site owners should care about user experience but have been less forthright about the technical details…

Read More
digital marketing for brand awareness

You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online? In this post, we’ll focus on strategic ways to use digital marketing to build your brand awareness. If you haven’t spent time focusing on marketing…

Read More
Lee Gullet

Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down with LaFleur over video chat to talk about the design process, discovering your true calling, and what life is like as an empty nester. LaFleur: Thanks for sitting down with…

Read More
lafleur volunteer

For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know needed to get done. Over the summer, the LaFleur team found two such opportunities. LaFleur Gives Back With the Friends of Grand Rapids Parks Green Gala In August, we supported…

Read More
how to determine a ppc budget

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…

Read More
Ricky Markiewicz

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…

Read More
digital marketing project management

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common. Think about the composition of your company. It’s filled with a…

Read More
seo checklist

At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s why we encourage all our clients to post fresh, high-quality content consistently. However, writing engaging content isn’t enough. You need a comprehensive optimization strategy that focuses on high-volume, attainable keywords,…

Read More