General

Roll With the Changes: A Guide to Keeping Up With Google Display Ads

A screenshot of a computer Description automatically generated

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…

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10 Minutes With LaFleur Content Specialist Amy Hinman

LaFleur Content Specialist Amy Hinman

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand Valley State University and then worked at various companies doing in-house design and marketing communications. Amy is a published short story writer, poet, and essayist, and she loves the written…

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LaFleur Team Brings the Laugh to LaughFest

Volunteering at Laughfest

Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service hours strengthen both our workplace and West Michigan. Not only that, but the LaFleur team makes it fun! I don’t feel like I’m working when we volunteer; I feel like…

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4 Problems of Multi-Vendor Marketing — And Their Solutions

Multiple Vendor Marketing

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…

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Common Marketing Agency Client Complaints and How We Respond 

handling client complaints

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional complaint. When this happens, we listen to our client’s concern, analyze relevant data, and create solutions to meet their needs. Below, we outline some of our clients’ most common concerns…

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Digital Marketing Essentials: Why Your Business Needs a Blog

Why Blog for Business

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to get around to it, but few people do it — and even fewer people do it consistently. Often, when you’re checking out a local or niche business online, you’ll click…

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10 Minutes With LaFleur Web Developer Stuart Pearman

developer Stuart Pearman

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started developing as a way to make his own tools and enhance his designs, but before long, he found that he loved web development for its own sake. After graduating with…

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