Marketing Automation

Chatbots Are the Future, and the Future Is Now

chatbots

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…

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What Is Programmatic Advertising and How Does It Work?

What Is Programmatic Advertising?

Programmatic advertising is a term most marketers are familiar with but know very little about. Google AdWords (soon to be Google Ads) has dominated the paid digital advertising landscape for so long that most companies have been reluctant to allocate even a small portion of their marketing budget to new (and sometimes confusing) platforms. As…

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Google Analytics: Nothing to Fear and Everything to Gain

Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…

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(C’mon, Baby! Do the Automation!) Marketing Automation FAQs

Email Marketing Automation

Marketing automation has become increasingly popular in recent years. In 2010, it was a $225 million industry. As of 2015, that number spiked to $1.65 billion with nearly 150,000 companies using some sort of marketing automation software. It’s an important part of any digital marketing plan because it complements and informs every other tactic and…

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Engagement Can Improve Email Marketing Performance — Here’s How

Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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Utilizing Marketing Automation for Your Law Office: A LaFleur Service Highlight

Marketing Automation Tools

What Is Marketing Automation? Lead generation and new-client acquisition can be frustrating, time-consuming endeavors, especially at a busy law firm. Marketing automation allows law offices to scalably nurture potential clients with personalized content while increasing revenue, minimizing man hours, and reducing the risk for human errors. Automating vital, but repetitive, marketing tasks (such as emailing,…

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Sowing the Seeds: Grow Your Law Firm’s Business With Marketing Automation

marketing-automation-thought-leaders-2015-01

Truly, marketing automation deserves a better name — one that doesn’t evoke robots stamping out taglines like prison license plates. “Cybernetically-enhanced marketing,” perhaps? How about “marketing . . . smartification”? Well, the quest continues. Regardless of the opaque terminology, marketing automation is something you need to place on your radar if you’re serious about growing…

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The Necessity of Transparency in Digital Marketing

The vast majority of lawyers approach digital marketing with great trepidation. Because of their dedication to learning their craft and the time-consuming process involved in just becoming a lawyer (not to mention all that’s involved in running a law firm), most simply do not have the time to become – and stay – proficient in…

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