Legal

Roll With the Changes: A Guide to Keeping Up With Google Display Ads

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The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…

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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

Law firm badges

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…

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TIL: Digital Marketing FAQs and How They Impact Your Law Firm

legal marketing, digital marketing

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to digital marketing. Even if you don’t have time to learn the ins and outs of every digital marketing tactic, however, you can still benefit from knowing the answers to common…

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Influence Your Potential Clients’ Decisions Through Strategic Digital Marketing

Digital Marketing Legal Website

Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which means your potential clients are already researching you online. But simply publishing a website isn’t enough to engage today’s more sophisticated audiences. You need a robust, multi-platform marketing strategy that…

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Is Influencer Marketing Helpful for Law Firms?

Influencer Marketing for Law Firms

In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term at all, it probably conjures up images of twentysomething lifestyle gurus posing on Instagram with beauty products or bottled smoothies made from whatever counts as a superfood this week. Like…

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Creating and Optimizing an Effective PPC Campaign for Law Firms

Paid Digital Advertising

Paid digital advertising, or pay-per-click (PPC), for the legal industry can be difficult. Prior to joining LaFleur, I worked with Google creating and managing AdWords campaigns for six years, but I had never worked with legal clients. However, as most of our clients at LaFleur are law firms, I had to learn to optimize campaigns…

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