Skip to content
bankruptcy and coronavirus

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…

Read More
law firm social media

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still aren’t sure how to build or implement a social media strategy. In our current environment, where people are increasingly isolated, social media is an essential…

Read More
agency transparency

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…

Read More
legal marketing strategies 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget.  Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020.   Your Law Firm Can’t Ignore These 3 Marketing Trends   The marketing world moves a mile a…

Read More
how to get more conversions law firm

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter? A conversion is whenever a potential client follows a call to action (CTA), which is an instruction from you to take a desired…

Read More
law firm seasonal business

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources. At LaFleur, we know you need different…

Read More
Legal Marketing

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my era of PJ Masks, The Lion Guard, and Paw Patrol is coming to a blissful end as he’s now reached the age of Pokémon cards…

Read More
legal marketing strategy, law firm marketing plan, legal digital marketing

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs to be functional and easy to find, and it also needs to give potential clients an accurate representation of your firm. Think your website passes…

Read More
Legal Marketing Books

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This year, rather than packing a historical biography or mystery novel in your carry-on or beach bag, why not grab a legal marketing book? The team…

Read More