Legal

5 Ways to Get More Conversions for Your Law Firm

how to get more conversions law firm

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter? A conversion is whenever a potential client follows a call to action (CTA), which is an instruction from you to take a desired…

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How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

law firm seasonal business

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources. At LaFleur, we know you need different…

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Don’t Be the Caillou of Legal Marketing

Legal Marketing

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my era of PJ Masks, The Lion Guard, and Paw Patrol is coming to a blissful end as he’s now reached the age of Pokémon cards…

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3 Foundational Legal Marketing Strategies You Need to Know

legal marketing strategy, law firm marketing plan, legal digital marketing

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs to be functional and easy to find, and it also needs to give potential clients an accurate representation of your firm. Think your website passes…

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Summer Reading List: Top Marketing Books for Lawyers

Legal Marketing Books

If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch up on your reading. This year, rather than packing a historical biography or mystery novel in your carry-on or beach bag, why not grab a legal marketing book? The team…

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Why Should My Law Firm Invest in Digital Marketing?

benefits of digital marketing

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys and get the cases and clients they want, whether the arena is television spots and billboards or the web.  So, can smaller law firms still use online marketing to…

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Roll With the Changes: A Guide to Keeping Up With Google Display Ads

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The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…

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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

Law firm badges

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…

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