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law firm brand 

Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base in the long run. Even if you’re ready to take a look at your law firm’s branding, you might not know where to start. Fortunately,…

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Digital Law Marketing for Attorneys

At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital marketing, branding, and other tools that can boost their practices and help them capture the right leads. Now, we’ve taken it a step further: we wrote a book. Digital Marketing…

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local service ads for lawyers

What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My Business three-pack? You’d probably experience a significant increase in the number and quality of your leads. With Google’s Local Service Ads (LSAs), this is now possible. Google tested legal LSAs…

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how to create an editorial calendar

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…

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Law Firm Social Media Marketing

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…

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bankruptcy and coronavirus

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…

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law firm social media

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still aren’t sure how to build or implement a social media strategy. In our current environment, where people are increasingly isolated, social media is an essential…

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agency transparency

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…

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Essential Legal Marketing Strategies for 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget.  Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020.   Your Law Firm Can’t Ignore These 3 Marketing Trends   The marketing world moves a mile a…

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