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how to create an editorial calendar

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…

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Law Firm Social Media Marketing

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…

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bankruptcy and coronavirus

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…

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law firm social media

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still aren’t sure how to build or implement a social media strategy. In our current environment, where people are increasingly isolated, social media is an essential…

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agency transparency

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…

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legal marketing strategies 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget.  Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020.   Your Law Firm Can’t Ignore These 3 Marketing Trends   The marketing world moves a mile a…

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how to get more conversions law firm

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter? A conversion is whenever a potential client follows a call to action (CTA), which is an instruction from you to take a desired…

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law firm seasonal business

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources. At LaFleur, we know you need different…

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Legal Marketing

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my era of PJ Masks, The Lion Guard, and Paw Patrol is coming to a blissful end as he’s now reached the age of Pokémon cards…

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