Digital Marketing
What Does Law Firm Branding Really Mean?
Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base in the long run. Even if you’re ready to take a look at your law firm’s branding, you might not know where to start. Fortunately,…
Read MoreGoogle’s New Ranking Factors: It’s Time for a Web Rebuild
Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they prefer well-written, researched, informative, and well-sourced content for years. They have also hinted that site owners should care about user experience but have been less forthright about the technical details…
Read MoreDigital Marketing for Brand Awareness
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online? In this post, we’ll focus on strategic ways to use digital marketing to build your brand awareness. If you haven’t spent time focusing on marketing…
Read MoreDigital Marketing for Law Firms: Our Comprehensive Guide
At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital marketing, branding, and other tools that can boost their practices and help them capture the right leads. Now, we’ve taken it a step further: we wrote a book. Digital Marketing…
Read MoreHow to Determine a PPC Budget and Why It Matters
There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…
Read MoreThe Basics of Project Management for Digital Marketing
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common. Think about the composition of your company. It’s filled with a…
Read MoreHow to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with your content and building their brand awareness. But you can’t do this if you’re not generating traffic. And you can’t generate traffic if your site isn’t optimized for search engines…
Read More10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with LaFleur (remotely) to talk about her particular love of web design, getting married during a pandemic, and her outdoor adventures. *** LF: What do you do here at LaFleur, Jenna?…
Read MorePaid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve as a critical component of any robust digital marketing plan. However, managing these campaigns can be tricky; there are a lot of components to keep…
Read MoreHow Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…
Read More