Digital Marketing
7 Questions to Ask When Reviewing Your Digital Marketing Plan
Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay a foundation that establishes a clear direction for your business, you need a marketing plan that includes goals, strategies, tactics, key performance indicators, and proven evaluation techniques. Regardless of your…
Read MoreDon’t Settle for Lackluster Digital Marketing
Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many companies are reluctant to invest fully in a holistic digital marketing strategy, half-measures involve substantial risks that could hurt your brand and your bottom line in the long run. In…
Read MoreShould I Pay for Search Engine Optimization? And How Much?
If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…
Read MoreSSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data. 64% of people reported an incident of…
Read MoreWhat Is Connected TV and How Is It Changing Traditional Advertising?
Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S. households currently use at least one connected TV device, which has created entirely new marketing and advertising opportunities. But what exactly is connected TV and how is it changing traditional advertising? What Is Connected TV? If…
Read MoreHow Will Voice Search Impact My Digital Marketing Strategies?
If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part of their daily life. Some experts think that the usage of voice search will increase exponentially over the next several years, far surpassing the current rate of growth. However, voice…
Read MoreTune In and Turn On! Get Your Marketing Podcast on Air With This Checklist
So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio, our podcast here at LaFleur Marketing. When I started creating our podcast, I knew little about podcasting or audio recording in general, so I jumped online and dove into research.…
Read More4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…
Read MoreMerit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…
Read MoreHow to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you average those averages, you’re looking at over 3.5 hours per day and over 18 hours per week. Email is particularly sinister because it distracts us…
Read More