Digital Marketing
How Will Voice Search Impact My Digital Marketing Strategies?
If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part of their daily life. Some experts think that the usage of voice search will increase exponentially over the next several years, far surpassing the current rate of growth. However, voice…
Read MoreTune In and Turn On! Get Your Marketing Podcast on Air With This Checklist
So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio, our podcast here at LaFleur Marketing. When I started creating our podcast, I knew little about podcasting or audio recording in general, so I jumped online and dove into research.…
Read More4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…
Read MoreMerit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…
Read MoreHow to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you average those averages, you’re looking at over 3.5 hours per day and over 18 hours per week. Email is particularly sinister because it distracts us…
Read MoreSimple Tips for Shooting Great Testimonial Videos
Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with crisp, professional testimonial videos featuring enthusiastic clients. It’s a classic Field of Dreams scenario: If you film it, they will come. Of course, not all…
Read MoreSEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…
Read MoreDigital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…
Read MoreChatbots Are the Future, and the Future Is Now
At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…
Read MoreOptimizing YouTube Videos for Impact: Tags, Cards, and More!
When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…
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