Digital Marketing
Social Proof: When Consumer Opinions Matter for Your Marketing
We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…
Read MoreScholarships: Good for the Community and Your Business
You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why businesses offer scholarships or how to create one yourself, you’re in the right place. In this blog, we’ll explore the benefits of creating a scholarship and talk about what to…
Read More16 Tools to Boost Your Digital Marketing Strategies in 2020
It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going to make New Year’s goals to eat healthier, exercise more, or start an Instagram channel for our dog, we don’t. So, February (or whenever you’re reading this) offers a second…
Read MoreHow a Law Firm Split Affects Your Digital Marketing (and What to Do About It)
Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of your original website and other marketing initiatives. At LaFleur, we specialize in legal digital marketing and have helped our clients navigate the difficult period during and after a firm’s dissolution.…
Read MoreEssential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget. Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020. Your Law Firm Can’t Ignore These 3 Marketing Trends The marketing world moves a mile a…
Read MoreEverything You Need to Know About 2020’s Top Digital Trends
At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also understand the preferences of modern internet users. As we wrap up another decade, let’s explore some of the essential marketing trends for 2020. Featured Snippets:…
Read More7 Questions to Ask When Reviewing Your Digital Marketing Plan
Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay a foundation that establishes a clear direction for your business, you need a marketing plan that includes goals, strategies, tactics, key performance indicators, and proven evaluation techniques. Regardless of your…
Read MoreDon’t Settle for Lackluster Digital Marketing
Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many companies are reluctant to invest fully in a holistic digital marketing strategy, half-measures involve substantial risks that could hurt your brand and your bottom line in the long run. In…
Read MoreShould I Pay for Search Engine Optimization? And How Much?
If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…
Read MoreSSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data. 64% of people reported an incident of…
Read More