Digital Marketing

How Will Voice Search Impact My Digital Marketing Strategies?

voice search digital marketing

If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part of their daily life. Some experts think that the usage of voice search will increase exponentially over the next several years, far surpassing the current rate of growth. However, voice…

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4 Problems of Multi-Vendor Marketing — And Their Solutions

Multiple Vendor Marketing

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…

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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

Law firm badges

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…

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Simple Tips for Shooting Great Testimonial Videos

testimonial videos

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with crisp, professional testimonial videos featuring enthusiastic clients. It’s a classic Field of Dreams scenario: If you film it, they will come. Of course, not all…

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SEOoops! 8 Common SEO Myths, Debunked 

seo myths

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…

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Digital Marketing From A to Z: A Dictionary by LaFleur

Digital Marketing Glossary

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…

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Chatbots Are the Future, and the Future Is Now

chatbots

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…

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Optimizing YouTube Videos for Impact: Tags, Cards, and More!

youtube optimization

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…

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