Digital Marketing
Digital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…
Read MoreChatbots Are the Future, and the Future Is Now
At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…
Read MoreOptimizing YouTube Videos for Impact: Tags, Cards, and More!
When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…
Read MoreLaFleur Makes New Friends at the State Bar of Michigan NEXT Conference
This year, the State Bar of Michigan held their annual “NEXT Conference” at Devos Place in downtown Grand Rapids – our backyard! The LaFleur team was excited to be there as an exhibitor and to have the chance to get to know more of our statewide legal community. When we weren’t manning the booth, we…
Read MoreDigital Marketing Ethics: The Depravity of Selling Email Lists
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch. A couple days later, you get a late-night phone…
Read MoreShould You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…
Read MoreGoing Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world (not to mention potential business partners and investors). It’s also an art form that has been sorely mistreated since its inception, leading to myriad missed opportunities. When done correctly, an…
Read MoreGet Your Google Listing to Show Up with LaFleur
By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…
Read MoreCrucial Conversions and KPIs You Should Track for Your Content
You Have a Content Marketing Strategy — Great! But Is It Working? Consistently creating fresh, relevant content is great, but how can you tell if it’s working? You may be getting more site visitors, but what does that really mean? You may have more clients or customers than you did last year, but do you…
Read MoreIs Influencer Marketing Helpful for Law Firms?
In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term at all, it probably conjures up images of twentysomething lifestyle gurus posing on Instagram with beauty products or bottled smoothies made from whatever counts as a superfood this week. Like…
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