Digital Marketing

7 Questions to Ask When Reviewing Your Digital Marketing Plan

Digital Marketing Plan

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay a foundation that establishes a clear direction for your business, you need a marketing plan that includes goals, strategies, tactics, key performance indicators, and proven evaluation techniques. Regardless of your…

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Don’t Settle for Lackluster Digital Marketing

Digital Marketing Strategy

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many companies are reluctant to invest fully in a holistic digital marketing strategy, half-measures involve substantial risks that could hurt your brand and your bottom line in the long run. In…

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Should I Pay for Search Engine Optimization? And How Much?

should i pay for SEO

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…

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What Is Connected TV and How Is It Changing Traditional Advertising? 

OTT Advertising

Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S. households currently use at least one connected TV device, which has created entirely new marketing and advertising opportunities. But what exactly is connected TV and how is it changing traditional advertising? What Is Connected TV? If…

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How Will Voice Search Impact My Digital Marketing Strategies?

voice search digital marketing

If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part of their daily life. Some experts think that the usage of voice search will increase exponentially over the next several years, far surpassing the current rate of growth. However, voice…

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4 Problems of Multi-Vendor Marketing — And Their Solutions

Multiple Vendor Marketing

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…

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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website

Law firm badges

There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also received notices that you’ve qualified for other badges that aren’t peer-reviewed or are “pay-to-play.” While law firm badges may appeal to some your ideal clients and reaffirm your stature and…

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