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Email Marketing Automation

Marketing automation has become increasingly popular in recent years. In 2010, it was a $225 million industry. As of 2015, that number spiked to $1.65 billion with nearly 150,000 companies using some sort of marketing automation software. It’s an important part of any digital marketing plan because it complements and informs every other tactic and…

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Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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Legal Marketing Strategies

What’s the Best New Thing in Online Marketing? New Data. Online marketing is a fast-paced and dynamic profession. Everyone here at LaFleur can rattle off a cavalcade of marketing information sources (as well as influencers) they are following in order to stay abreast of major trends and learn about new strategies that we can implement. In the interest of full disclosure,…

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Marketing Plan

Do you have a marketing plan for your law firm? Do you have a budget set aside that is accurate and segmented by each section of that plan? What about goals and milestones you want your firm to reach? How are you currently reviewing your progress to diagnose your successes and failures? If you’re unsure…

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email marketing

Email marketing should be a part of every law firm’s online marketing strategy. With up to a 4,300% return on investment, this crucial and versatile marketing tool is integral to the success of your digital marketing efforts. Email marketing takes many forms, such as: Automated email drip campaigns Direct emails Newsletters Auto-response emails Email learning…

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email-marketing

Here are a few of the facts: For every dollar spent on email marketing, the average return on investment across industries is between $38 and $45. 95% of those who opt into email messages from brands find these messages somewhat or very useful. 68% of marketers believe email is core to their business. At LaFleur, we know email marketing is crucial to the success and growth of your…

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