Email Marketing

(C’mon, Baby! Do the Automation!) Marketing Automation FAQs

Email Marketing Automation

Marketing automation has become increasingly popular in recent years. In 2010, it was a $225 million industry. As of 2015, that number spiked to $1.65 billion with nearly 150,000 companies using some sort of marketing automation software. It’s an important part of any digital marketing plan because it complements and informs every other tactic and…

Read More

Engagement Can Improve Email Marketing Performance — Here’s How

Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

Read More

The Most Successful Legal Marketing Strategies of 2017

Legal Marketing Strategies

What’s the Best New Thing in Online Marketing? New Data. Online marketing is a fast-paced and dynamic profession. Everyone here at LaFleur can rattle off a cavalcade of marketing information sources (as well as influencers) they are following in order to stay abreast of major trends and learn about new strategies that we can implement. In the interest of full disclosure,…

Read More

Does Your Marketing Plan Need a Second Opinion?

Marketing Plan

Do you have a marketing plan for your law firm? Do you have a budget set aside that is accurate and segmented by each section of that plan? What about goals and milestones you want your firm to reach? How are you currently reviewing your progress to diagnose your successes and failures? If you’re unsure…

Read More