Email Marketing
How to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you average those averages, you’re looking at over 3.5 hours per day and over 18 hours per week. Email is particularly sinister because it distracts us…
Read MoreDigital Marketing Ethics: The Depravity of Selling Email Lists
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch. A couple days later, you get a late-night phone…
Read More(C’mon, Baby! Do the Automation!) Marketing Automation FAQs
Marketing automation has become increasingly popular in recent years. In 2010, it was a $225 million industry. As of 2015, that number spiked to $1.65 billion with nearly 150,000 companies using some sort of marketing automation software. It’s an important part of any digital marketing plan because it complements and informs every other tactic and…
Read MoreEngagement Can Improve Email Marketing Performance — Here’s How
Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not. Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…
Read MoreHow To Effectively Manage Your Law Firm’s Email Marketing List
Email marketing is essential to communicating with your past, current, and future clients. It’s a fast, easy, and non-invasive way to get information into the hands of your target audience when it is convenient for them to read it.
Read MoreHow and Why to Send an Email Newsletter
There are myriad digital marketing tactics to choose from, including marketing automation, social marketing campaigns, paid search advertising, and email newsletters, among numerous others. So, which initiatives should you pursue?
Read MoreThe Most Successful Legal Marketing Strategies of 2017
What’s the Best New Thing in Online Marketing? New Data. Online marketing is a fast-paced and dynamic profession. Everyone here at LaFleur can rattle off a cavalcade of marketing information sources (as well as influencers) they are following in order to stay abreast of major trends and learn about new strategies that we can implement. In the interest of full disclosure,…
Read MoreDoes Your Marketing Plan Need a Second Opinion?
Do you have a marketing plan for your law firm? Do you have a budget set aside that is accurate and segmented by each section of that plan? What about goals and milestones you want your firm to reach? How are you currently reviewing your progress to diagnose your successes and failures? If you’re unsure…
Read MoreEmail Marketing Basics: List Building and Growth
Email marketing should be a part of every law firm’s online marketing strategy. With up to a 4,300% return on investment, this crucial and versatile marketing tool is integral to the success of your digital marketing efforts.
Read MoreCreate an Email Marketing Strategy for Your Law Firm in 4 Steps
Here are a few of the facts:
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