Lead Generation
Building Your Marketing Funnel, Part 2: Nurturing Your Leads
In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about your business and are becoming leads, it’s time to cultivate the relationship, build trust, and, ultimately, turn them into clients. In the marketing world, we…
Read MoreRoll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…
Read MoreChatbots Are the Future, and the Future Is Now
At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…
Read MoreLearn the Fundamentals of Google Paid Search Campaigns
I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid search with Google Ads. Initially, I responded, “Of course! In fact, I’m pretty sure we write some version of that blog at least once each year.” When I went back…
Read MoreShould You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…
Read MoreGoing Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world (not to mention potential business partners and investors). It’s also an art form that has been sorely mistreated since its inception, leading to myriad missed opportunities. When done correctly, an…
Read More10 Essential Best Practices for Creating Dedicated Landing Pages That Convert
What Is a Landing Page? Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand. A person can engage in many different ways. Here are just a few of the most common avenues your clients and customers can take to a landing page: An organic…
Read MoreGoogle Analytics: Nothing to Fear and Everything to Gain
Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…
Read MoreBest Practices for Tracking Digital Marketing Leads in the Legal Field
Your law firm probably receives a lot of phone calls that seem like solid leads on the surface. After a brief conversation with a legal assistant or lawyer, the caller thanks you for the information, and you never hear from them again. How many times does that happen to your firm each month? How many of those…
Read MoreUsing Real User Data to Power Lead Nurturing for Your Law Firm
Lead Generation and Follow Up Are Crucial for Your Law Firm; They Are Mission Critical. As a marketing agency, we understand when law firms call us needing our services to help increase the number and/or quality of leads they receive. However, we’re always shocked at how many law firms have no formal process for following…
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