Lead Generation

Chatbots Are the Future, and the Future Is Now

chatbots

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate to implement chatbots out of fear they’ll seem impersonal and alienate customers, despite research that shows 45% of end users prefer chatbots as the primary mode of communication for customer…

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Learn the Fundamentals of Google Paid Search Campaigns

google paid search

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid search with Google Ads. Initially, I responded, “Of course! In fact, I’m pretty sure we write some version of that blog at least once each year.” When I went back…

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Should You Ask Your Employees to Write a Company Review?

should you ask employees to write a review

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…

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Going Up? Crafting a Strong Elevator Pitch

Elevator Pitch

Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world (not to mention potential business partners and investors). It’s also an art form that has been sorely mistreated since its inception, leading to myriad missed opportunities. When done correctly, an…

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Google Analytics: Nothing to Fear and Everything to Gain

Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…

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Using Real User Data to Power Lead Nurturing for Your Law Firm

lead-generation User Data

Lead Generation and Follow Up Are Crucial for Your Law Firm; They Are Mission Critical. As a marketing agency, we understand when law firms call us needing our services to help increase the number and/or quality of leads they receive. However, we’re always shocked at how many law firms have no formal process for following…

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The Importance of Lead Tracking Within Legal Marketing

Lead Tracking

If you have a steady stream of potential clients visiting your website and referring others to your firm, that’s great! But do you know where they’re coming from? Can you track their interactions with your firm from their initial visit through the resolution of their legal issue? Most firms are don’t recognize the importance of…

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