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Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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Too often, digital marketers focus almost all of their attention on the most challenging marketing objective there is: turning complete strangers into strong leads through content marketing, pay-per-click advertising, and email drip campaigns. The reality is, though, that most of the attorneys we work with at LaFleur Legal Marketing don’t get the majority of their…

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Hunching over a keyboard, plugging in names, addresses, phone numbers, personal details — data entry is no one’s idea of a good time. Of course, you can hire someone else to enter client data for your law firm, but that option forces you to make tricky decisions: do you deal with the significant spending required…

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