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how to determine a ppc budget

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…

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Ricky Markiewicz

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…

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employee wellbeing

2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing of your team should be a top priority. Having a healthy team, both emotionally and physically, is not only good for people as individuals but for your business as well.…

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How to Rank for a Featured Snippet

You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with your content and building their brand awareness. But you can’t do this if you’re not generating traffic. And you can’t generate traffic if your site isn’t optimized for search engines…

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Jenna Buboltz

Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with LaFleur (remotely) to talk about her particular love of web design, getting married during a pandemic, and her outdoor adventures. *** LF: What do you do here at LaFleur, Jenna?…

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ppc advertising

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve as a critical component of any robust digital marketing plan. However, managing these campaigns can be tricky; there are a lot of components to keep…

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Sierra Lake

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs and motivation to solve visual problems with design solutions. Sierra sat down with LaFleur to talk about the inspiration for her design career, what life is like in an unincorporated…

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how are negative keywords different from other keywords

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…

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work and coronavirus

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…

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Black Lives Matter: How LaFleur Is Taking a Stand

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions that perpetuate racial inequality and ignore implicit bias. Our systems and approach toward governance and policing need to change. While I don’t support property damage…

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