LaFleur Marketing
What Does Law Firm Branding Really Mean?
Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their reputation, presentation, and client base in the long run. Even if you’re ready to take a look at your law firm’s branding, you might not know where to start. Fortunately,…
Read MoreGoogle’s New Ranking Factors: It’s Time for a Web Rebuild
Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they prefer well-written, researched, informative, and well-sourced content for years. They have also hinted that site owners should care about user experience but have been less forthright about the technical details…
Read MoreLaFleur Recognized As One of the 2020 Best and Brightest Companies to Work For in the Nation
Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies to Work For in the nation. Established in 2014, LaFleur is a growing marketing agency located in Grand Rapids, Michigan that serves clients nationwide. This is the second consecutive year…
Read MoreDigital Marketing for Law Firms: Our Comprehensive Guide
At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital marketing, branding, and other tools that can boost their practices and help them capture the right leads. Now, we’ve taken it a step further: we wrote a book. Digital Marketing…
Read More10 Minutes With Creative Director Lee Gullet
Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down with LaFleur over video chat to talk about the design process, discovering your true calling, and what life is like as an empty nester. LaFleur: Thanks for sitting down with…
Read MoreStaying Connected During Uncertain Times Through Volunteering
For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know needed to get done. Over the summer, the LaFleur team found two such opportunities. LaFleur Gives Back With the Friends of Grand Rapids Parks Green Gala In August, we supported…
Read MoreHow to Determine a PPC Budget and Why It Matters
There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…
Read More10 Minutes With Account Manager Ricky Markiewicz
Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…
Read MoreHow to Support the Overall Health and Wellbeing of Your Team
2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing of your team should be a top priority. Having a healthy team, both emotionally and physically, is not only good for people as individuals but for your business as well.…
Read MoreHow to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with your content and building their brand awareness. But you can’t do this if you’re not generating traffic. And you can’t generate traffic if your site isn’t optimized for search engines…
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