LaFleur Marketing
COVID-19: Prepare Your Bankruptcy Practice for a Recession
Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…
Read MoreSocial Media for Law Firms 101
Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still aren’t sure how to build or implement a social media strategy. In our current environment, where people are increasingly isolated, social media is an essential…
Read MoreRemote Workplace Checklist
While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able to work from anywhere and on any device, since it can boost their productivity and encourage a better work-life balance. If your law firm or business is about to implement…
Read MoreIs Your Marketing Agency Transparent Enough? Consider These Factors
Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…
Read MoreIs It Time to Audit Your Regulated Business’ Marketing Compliance?
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries. At LaFleur, we’ve worked with regulated industry marketing since our inception. In this article, we…
Read MoreEssential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget. Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020. Your Law Firm Can’t Ignore These 3 Marketing Trends The marketing world moves a mile a…
Read MoreLaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan
At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West Michigan Environmental Action Council (WMEAC), and we also helped the Humane Society of West Michigan prepare for their “Empty the Shelters” event. Preserving the Grand River With WMEAC at the…
Read MoreLaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019
Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to make Grand Rapids a better place for everyone. That’s why we take time every month to give back to the community through volunteer work, and it’s also why, once per…
Read MoreWant to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast
3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that “it’s just hard to find good team members these days!” It is. In a recent survey of senior executives conducted by Gartner, 63% of respondents indicated that a talent shortage…
Read MorePlay Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions
At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on Human Rights considers play a fundamental right of every child. That’s because unstructured, child-driven play strengthens children’s cognitive, social, and executive skills in ways that other activities can’t. In May…
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