LaFleur Marketing
Is It Time to Audit Your Regulated Business’s Marketing Compliance?
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries. At LaFleur, we’ve worked with regulated industry marketing since our inception. In this article, we…
Read MoreEssential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget. Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020. Your Law Firm Can’t Ignore These 3 Marketing Trends The marketing world moves a mile a…
Read MoreLaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan
At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West Michigan Environmental Action Council (WMEAC), and we also helped the Humane Society of West Michigan prepare for their “Empty the Shelters” event. Preserving the Grand River With WMEAC at the…
Read MoreLaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019
Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to make Grand Rapids a better place for everyone. That’s why we take time every month to give back to the community through volunteer work, and it’s also why, once per…
Read MoreWant to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast
3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that “it’s just hard to find good team members these days!” It is. In a recent survey of senior executives conducted by Gartner, 63% of respondents indicated that a talent shortage…
Read MorePlay Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions
At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on Human Rights considers play a fundamental right of every child. That’s because unstructured, child-driven play strengthens children’s cognitive, social, and executive skills in ways that other activities can’t. In May…
Read MoreHow and Why to Promote Diversity and Inclusion in Your Workplace
The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…
Read More10 Minutes With LaFleur Content Specialist Becca Barth
Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree in web design and development from Davenport University. Afterward, she realized she needed to reconnect with her passion for writing and weave it into her career, which led her to…
Read MoreLaFleur Volunteers With the Humane Society’s Adopt-A-Room Program
LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the Humane Society of West Michigan for the next stage of our Adopt-A-Room project. Volunteering at the Humane Society Here at LaFleur, we love dogs so much we have a #dogsoflafleur…
Read More10 Minutes With LaFleur Content Specialist Amy Hinman
Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand Valley State University and then worked at various companies doing in-house design and marketing communications. Amy is a published short story writer, poet, and essayist, and she loves the written…
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