BRILLIANT
DIGITAL MARKETING
LaFleur is your forward-thinking digital marketing partner. We create innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, and growing businesses.
We Know Your Industry
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TRENDING RESOURCES FROM OUR MARKETING BLOG
Is It Time to Audit Your Regulated Business’s Marketing Compliance?
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries. At LaFleur, we’ve worked with regulated industry marketing since our inception. In this article, we…
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Essential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget. Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020. Your Law Firm Can’t Ignore These 3 Marketing Trends The marketing world moves a mile a…
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Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy
Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask friends and families for suggestions for anything from doctors and lawyers to coffee brands and backpacks. Capitalizing on this word-of-mouth network can increase your company’s client base. But how can…
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Everything You Need to Know About 2020’s Top Digital Trends
At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also understand the preferences of modern internet users. As we wrap up another decade, let’s explore some of the essential marketing trends for 2020. Featured Snippets:…
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5 Ways to Get More Conversions for Your Law Firm
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter? A conversion is whenever a potential client follows a call to action (CTA), which is an instruction from you to take a desired…
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Building Your Marketing Funnel, Part 2: Nurturing Your Leads
In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about your business and are becoming leads, it’s time to cultivate the relationship, build trust, and, ultimately, turn them into clients. In the marketing world, we…
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OUR CORE VALUES
TRANSPARENCY
TRANSPARENCY: At LaFleur, we’re not interested in hiding behind a curtain of mystery. We provide transparency at every stage of project management, from clearly laying out the scope of work to providing clients with unfettered access to final deliverables and detailed invoices.
FAMILY
FAMILY: Family comes first. Supporting the health, wellness, and happiness of our team translates to truly outstanding work for our clients. That’s why we offer remote working opportunities, wellness initiatives, flexible time off, and a healthy work-life balance philosophy.
EDUCATION
EDUCATION: Adopting new technology and staying ahead of emerging marketing trends requires vigilance and continuing education. We cultivate an atmosphere of knowledge by encouraging and supporting our team members’ personal and professional development.
