Marketing is complex.
We make it simple.
LaFleur takes the complexities of marketing in professional services and highly regulated industries and makes them simple for you and your brand.
We are inspired by client success
Your business makes a positive impact in the community. You create livelihoods for everyone in your organization by providing valuable services to clients and customers. And as you grow, your impact becomes even greater.
At LaFleur Marketing, that inspires us. We strive to help businesses like yours succeed through effective, data-informed marketing strategies that resonate with your ideal audience. Our talented and highly experienced team is driven to do our best work so that your brand continues to grow and make a bigger difference.
Teams of dedicated specialists
By partnering with LaFleur, you have a marketing team dedicated to your business and well versed in best practices for your industry.
Transparent partnership
We take pride in being a trusted partner for all clients, which we earn through high levels of transparency and communication.
Test-and-learn methods
As a data-driven agency, we use objective metrics to analyze and refine your marketing plan – all so you receive the best results.
The clear structure for successful branding
To accomplish our mission of helping you achieve your business goals, we utilize our proven CLEAR® framework:
Your Solutions create
Start with a robust, agile strategy
Our CREATE solution is the data-informed blueprint for a marketing strategy unique to your brand.
- Go-to-market strategies
- Marketing plans
- Brand workshops
Your Solutions LAUNCH
Support your marketing initiatives
Our LAUNCH solution clearly articulates your brand and maximizes traffic to your custom website.
- Website design and hosting
- SEO
- Brand strategy
Your Solutions EXPAND
Grow your brand with insightful content
Our EXPAND solution builds your content library so people view your business as a trusted resource.
- Content Marketing
- Webinars
- Video
Your Solutions AMPLIFY
Reach your audience where they are
Our AMPLIFY solution connects you to the right people at the right time so your message is heard.
- Paid media
- Social media
- Email campaigns
Your Solutions REFINE
Continually improve your messaging
Our REFINE solution takes the best approach (Analyze, Adjust, Attract) to produce results for your brand.
- Continual data analysis
- Monthly reporting
- Dedicated marketing experts
HOW WE DO IT
We ANALYZE your tactics’ performance and collect insights.
Next, we ADJUST your tactics to improve their performance.
As tactics ATTRACT attention, we continually measure their performance.
Why LaFleur
We believe your brand deserves better
Marketing a brand in a highly regulated or professional field can be tricky. Too often, agencies and DIYers hug the guardrails of technical expertise, while ignoring the human element. This leads to marketing that is drier than a week-old bagel.
In rarer cases, marketing efforts veer too far to the other side of the lane. While an incredibly casual approach might be fine for some industries, professional businesses need more tact.
When you choose LaFleur Marketing, you gain a trusted partner who starts the journey at the intersection of data analytics and human empathy. As you ride with us, you quickly see that our vast experience in marketing regulated industries has taught us how to strike the right balance on the road. Your brand’s message speaks to actual humans, while the data maps out the best routes to reach them.
LaFleur Marketing is here for you.
If you want to see for yourself the difference it makes to have a collaborative, transparent marketing partner, we’d love to talk with you.
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