BRILLIANT
DIGITAL MARKETING
LaFleur is your forward-thinking digital marketing partner. We create innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, and growing businesses.
COVID-19 Update: We've embraced virtual workspaces since our creation; our team has seamlessly transitioned to telecommuting. We do not anticipate any reduction in our professionals' productivity or quality of work. If you have any questions, concerns, or would like to chat about how we manage remote work, please feel free to reach out!
We Know Your Industry
Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?
The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.
We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.
TRENDING RESOURCES FROM OUR MARKETING BLOG
4 Proven Healthcare Marketing Strategies
Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports franchises and glamorous concert venues. In fact, local doctor’s offices, urgent cares, and insurance agencies comprise the majority of the healthcare marketing we see every day. So, regardless of your…
Read More 
Paid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve as a critical component of any robust digital marketing plan. However, managing these campaigns can be tricky; there are a lot of components to keep…
Read More 
Is Your Business Page Designed for the New Facebook?
Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a Dark Mode option. Even if you haven’t seen the new Facebook interface, your business needs to understand how it will dramatically change the look and…
Read More 
10 Minutes With Design Intern Sierra Lake
Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs and motivation to solve visual problems with design solutions. Sierra sat down with LaFleur to talk about the inspiration for her design career, what life is like in an unincorporated…
Read More 
How Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…
Read More 
Work and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…
Read More WHAT OUR CLIENTS ARE SAYING:
OUR CORE VALUES
TRANSPARENCY
TRANSPARENCY: At LaFleur, we’re not interested in hiding behind a curtain of mystery. We provide transparency at every stage of project management, from clearly laying out the scope of work to providing clients with unfettered access to final deliverables and detailed invoices.
FAMILY
FAMILY: Family comes first. Supporting the health, wellness, and happiness of our team translates to truly outstanding work for our clients. That’s why we offer remote working opportunities, wellness initiatives, flexible time off, and a healthy work-life balance philosophy.
EDUCATION
EDUCATION: Adopting new technology and staying ahead of emerging marketing trends requires vigilance and continuing education. We cultivate an atmosphere of knowledge by encouraging and supporting our team members’ personal and professional development.
