BRILLIANT
DIGITAL MARKETING
LaFleur is your forward-thinking digital marketing partner. We create innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, and growing businesses.
COVID-19 Update: We've embraced virtual workspaces since our creation; our team has seamlessly transitioned to telecommuting. We do not anticipate any reduction in our professionals' productivity or quality of work. If you have any questions, concerns, or would like to chat about how we manage remote work, please feel free to reach out!
We Know Your Industry
Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?
The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.
We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.
TRENDING RESOURCES FROM OUR MARKETING BLOG
How Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…
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Work and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…
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Black Lives Matter: Do Something About It
Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions that perpetuate racial inequality and ignore implicit bias. Our systems and approach toward governance and policing need to change. While I don’t support property damage…
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Video Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect with your customers and clients anytime and anywhere. However, some small businesses are hesitant to incorporate video marketing into their efforts, often due to concerns over high costs and middling…
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When and Why to Refresh Your Content
Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…
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Is Now the Right Time to Focus on a New Website?
A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When you’re focused on running your business, it can be hard to create a website that meets your needs, maintain it, and know when and why…
Read More WHAT OUR CLIENTS ARE SAYING:
OUR CORE VALUES
TRANSPARENCY
TRANSPARENCY: At LaFleur, we’re not interested in hiding behind a curtain of mystery. We provide transparency at every stage of project management, from clearly laying out the scope of work to providing clients with unfettered access to final deliverables and detailed invoices.
FAMILY
FAMILY: Family comes first. Supporting the health, wellness, and happiness of our team translates to truly outstanding work for our clients. That’s why we offer remote working opportunities, wellness initiatives, flexible time off, and a healthy work-life balance philosophy.
EDUCATION
EDUCATION: Adopting new technology and staying ahead of emerging marketing trends requires vigilance and continuing education. We cultivate an atmosphere of knowledge by encouraging and supporting our team members’ personal and professional development.
