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LaFleur is your forward-thinking digital marketing partner. We create innovative, data-driven marketing strategies and assets for law firms, healthcare organizations, and growing businesses.

COVID-19 Update: We've embraced virtual workspaces since our creation; our team has seamlessly transitioned to telecommuting. We do not anticipate any reduction in our professionals' productivity or quality of work. If you have any questions, concerns, or would like to chat about how we manage remote work, please feel free to reach out!

We Know Your Industry

Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.


how are negative keywords different from other keywords

How Negative Keywords Can Help Advertisers Better Target Their Ads

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…
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work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…
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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions that perpetuate racial inequality and ignore implicit bias. Our systems and approach toward governance and policing need to change. While I don’t support property damage…
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Video Marketing for Small Business

Video Marketing Is Trending and You Need It for Your Small Business

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect with your customers and clients anytime and anywhere. However, some small businesses are hesitant to incorporate video marketing into their efforts, often due to concerns over high costs and middling…
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When and Why to Refresh Your Content

When and Why to Refresh Your Content

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…
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when to build new website

Is Now the Right Time to Focus on a New Website?

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When you’re focused on running your business, it can be hard to create a website that meets your needs, maintain it, and know when and why…
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"I have worked with LaFleur Marketing for several years and they are a great partner. They truly care about our client relationship; they are very responsive to questions, and they are good at de-mystifying the complex world of web-based marketing. They have special expertise in the legal field and I feel that they understand lawyers and law firms. I highly recommend them."

-Tom Crosley
Crosley Law Firm


"The LaFleur Marketing team is like having business advisors without being billed for it. They give me so much input, and they have taught me a lot about how things work and what to do or not do in terms of digital marketing."

-Marcy Block
S.H. Block Tax Services


"Chip and his team make a meaningful difference. Our website is first class and a great resource for prospective clients and existing clients alike."

-Denise Strauss
Crosley Law Firm


"I want to thank LaFleur and all the team members. We have used their services for several years. They are responsive to requests and quickly take action with new projects. They are honest and open and go above and beyond what other marketing companies provide. I am happy to give a five star review of their services."

-Stanley Block
S.H. Block Tax Services


"LaFleur Legal Marketing has done a great job with our internet marketing campaign. They are knowledgeable and responsive to requests and questions. Highly recommend."

-Matthew Myers
Myers Law Firm


"LaFleur has consistently proven to be professional, responsive, and invested in their work for my law firm."

-Mike Charnoff
Perry Charnoff, PLLC





TRANSPARENCY: At LaFleur, we’re not interested in hiding behind a curtain of mystery. We provide transparency at every stage of project management, from clearly laying out the scope of work to providing clients with unfettered access to final deliverables and detailed invoices.



FAMILY: Family comes first. Supporting the health, wellness, and happiness of our team translates to truly outstanding work for our clients. That’s why we offer remote working opportunities, wellness initiatives, flexible time off, and a healthy work-life balance philosophy.



EDUCATION: Adopting new technology and staying ahead of emerging marketing trends requires vigilance and continuing education. We cultivate an atmosphere of knowledge by encouraging and supporting our team members’ personal and professional development.



COMMUNITY INVOLVEMENT: Every team member at LaFleur has benefited from the community surrounding them. By promoting a healthy workplace, volunteering as a team, and taking informed positions on important issues, we strive to make a positive impact on our community.