Your growth
engine partner

We help law firms, healthcare organizations, and professional services firms build singular systems that convert attention into signed clients and scheduled patients. Receive full strategy and execution from one team, with AI where it saves you time and experts where judgment and personal touch matter.

Schedule a free 30-minute call where we’ll dig into what is working, what’s not, and where your biggest opportunities lie. No obligation.
Working in regulated industries since 2015.

A tangled scribble resolving into a bright idea

The problem we solve

Most firms don’t have a marketing problem. They have a system problem: multiple vendors, no shared plan, and spend nobody can tie to actual business. We fix the system first. Then the tactics start to work.

How we can help

Icon Group

Demand Creation

Brand, content, and thought leadership so people know you before they need you.

Icon Amplify

Demand Capture

Search, paid media, and a website built to convert the people already looking.

Icon Launch

Revenue Enablement

Intake, follow-up, and reporting so leads become clients and you can see what worked.

Why LaFleur?

Here’s why firms in regulated industries work with us.

  • We’ve worked in regulated industries since 2015. Compliance review is part of the process, not a cleanup step.
  • Every plan is tied to a number you already track: signed cases, scheduled patients, qualified leads.
  • One team owns strategy and execution, so nothing falls between vendors.
  • We use AI to do the repetitive work faster. People make the calls that matter.
The LaFleur team working in the studio

Growth Stories

Results from firms like yours, measured by the numbers they asked us to move.

V1A LaFleurMarketing ThoughtleadershipOnSocialMedia image01 1224

80% increase in LinkedIn followers

Awareness and reach
Analytic insight /Content creation /Content strategy
client caseStudy hero

Turned sales presentations into powerful stories

Lead generation
Content strategy
client ch content

Grew by roughly 70,000 members

Go-to-market
Content strategy /Go-to-market strategy /Paid advertising
Project Tile Crosley Commercial@2x 1

Addy award winner

Awareness and reach
Analytic insight /Content creation /Content strategy
Project Tile Global Impact Web Dev@2x 2

75% reduction in hosting costs

Web development
Art direction /Content creation /Creative strategy
Project Tile Virtual Systems

Ongoing campaign

Thought leadership
Art direction /Content creation /Video and audio
Project Tile Michigan Auto Law

126% increase in conversions

Lead generation
Creative strategy /Digital advertising /Keyword analysis

Don’t just take our word for it

Here’s what clients say about our marketing services.

They don’t just treat us as clients; they view us as partners, and that collaborative spirit is evident in everything they do. Their deep understanding of our industry and unique challenges has allowed us to create truly impactful campaigns that resonate with our audience.”

— CONFIDENTIAL ENTERPRISE CLIENT

From creating compelling visuals with a thoughtful tone to collaborating on earned media strategies, LaFleur made sure our event was well-promoted and strategically positioned. Not only was their professionalism and creativity top-notch, but their kindness and attention to detail really set them apart.”

— BETSY MAXWELL, DEVELOPMENT OFFICER, LIGHTHOUSE IMMIGRANT ADVOCATES

Human-centered, growth-insights marketing

We choose tactics after the strategy, never before. Here’s what that looks like by goal.

Develop and launch your brand

Stand out and connect with your audience. 
With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.

Associated services

— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation

— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification

LaFleur Marketing is thorough, strategic, detailed oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”

— Kathy Farmer, Bay Health Development / Canopy Health

Launch new services or products

Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization

— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production

client caseStudy hero

Turned sales presentations into powerful stories

Lead generation
Content strategy
client ch content

Grew by roughly 70,000 members

Go-to-market
Content strategy /Go-to-market strategy /Paid advertising

Find, nurture, and reengage leads

Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.

Associated services

— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy

— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

Project Tile Michigan Auto Law

126% increase in conversions

Lead generation
Creative strategy /Digital advertising /Keyword analysis

Broaden your reach

Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads

— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

V1A LaFleurMarketing ThoughtleadershipOnSocialMedia image01 1224

80% increase in LinkedIn followers

Awareness and reach
Analytic insight /Content creation /Content strategy
Project Tile Crosley Commercial@2x 1

Addy award winner

Awareness and reach
Analytic insight /Content creation /Content strategy

Highlight your expertise

Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.

Associated services

— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development

— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production

Project Tile Virtual Systems

Ongoing campaign

Thought leadership
Art direction /Content creation /Video and audio

Develop your website

Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.

Associated services

— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization

— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production

Project Tile Global Impact Web Dev@2x 2

75% reduction in hosting costs

Web development
Art direction /Content creation /Creative strategy

How we work

lafleur teams of dedicated specialists

Teams of dedicated specialists

By partnering with LaFleur, you have subject matter experts well-versed in marketing best practices and compliance for professional services and highly regulated industries.

lafleur your values guided marketing partner

Your values-guided marketing partner

We invest in what matters and build relationships on transparency, mutual respect, and shared goals.

lafleur test and learn methods

Test-and-learn methods

We build a better future for your business with a logical, evidence-based approach and continual data-informed optimization.