Strategy lives at the
intersection of data insights, storytelling, and design 

LaFleur specializes in marketing services for law firms, financial services, technology companies, and other professional services.

Addy award winner

Awareness and reach
Analytic insight / Content creation / Content strategy

75% reduction in hosting costs

Web development
Art direction / Content creation / Creative strategy

Ongoing campaign

Thought leadership
Art direction / Content creation / Video and audio

110% increase in engagement

Branding
Art direction / Competitive analysis / Content creation

126% increase in conversions

Lead generation
Creative strategy / Digital advertising / Keyword analysis

A CLEAR framework® gets clear results

Built on years of experience and subject matter expertise, LaFleur’s marketing framework is CLEAR.


Create marketing strategies

Your marketing strategy is the roadmap for creating captivating content that aligns your business goals with clients’ needs. Start with a strategy that effectively connects with your audience and maximizes your budget.


Launch your plan

Putting strategy into action requires a strong foundation. Ensure you can clearly articulate your business’s brand, communicate it well, and make your website a strong hub for all marketing initiatives.


Expand your message

Build meaningful connections with tailored campaigns and powerful storytelling. Expand your message with an omnichannel approach to reach the right people and build trust in your brand.


Amplify your reach

Data-driven paid advertising can boost your brand and broaden your market base. We continually measure and refine strategies to give you cost-effective tactics that create long-term success.


Refine your approach

Our test-and-learn approach means we constantly improve our strategies. With nurture programs that capture leads and create visibility into your marketing performance, you always know how your investments are performing.

Human-centered, growth-insights marketing

Rather than an ad hoc approach, we curate tactics and use a data-first approach to connect with your audience and move you toward your goals.

Develop and launch your brand

Stand out and connect with your audience. 
With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.

Associated services

— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation

— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification

110% increase in engagement

Branding
Art direction / Competitive analysis / Content creation

Launch new services or products

Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization

— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production

LaFleur Marketing is thorough, strategic, detailed oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”

— Kathy Farmer, Bay Health Development / Canopy Health

Find, nurture, and reengage leads

Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.

Associated services

— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy

— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

126% increase in conversions

Lead generation
Creative strategy / Digital advertising / Keyword analysis

Broaden your reach

Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads

— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

Addy award winner

Awareness and reach
Analytic insight / Content creation / Content strategy

Highlight your expertise

Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.

Associated services

— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development

— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production

Ongoing campaign

Thought leadership
Art direction / Content creation / Video and audio

Develop your website

Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.

Associated services

— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization

— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production

75% reduction in hosting costs

Web development
Art direction / Content creation / Creative strategy

How we work

Teams of dedicated specialists

By partnering with LaFleur, you have subject matter experts well-versed in marketing best practices and compliance for professional services and highly regulated industries.

Your values-guided marketing partner

We commit to excellence, invest in what matters, and build lasting relationships through transparency, mutual respect, and shared goals.

Test-and-learn methods

We build a better future for your business with a logical, evidence-based approach and continual data-informed optimization.

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