Social Media
Learn the Fundamentals of Google Paid Search Campaigns
I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid search with Google Ads. Initially, I responded, “Of course! In fact, I’m pretty sure we write some version of that blog at least once each year.” When I went back…
Read MoreOptimizing YouTube Videos for Impact: Tags, Cards, and More!
When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…
Read MoreRespond Quickly to Basic Social Media Requests With Automatic Facebook Messaging
Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived for Facebook Messenger. Using chatbots as a Facebook Messenger automation system can help law firms respond quickly to general questions, which saves time and money — and allows you to…
Read MoreShould You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…
Read MoreInfluence Your Potential Clients’ Decisions Through Strategic Digital Marketing
Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which means your potential clients are already researching you online. But simply publishing a website isn’t enough to engage today’s more sophisticated audiences. You need a robust, multi-platform marketing strategy that…
Read MoreGrow Your Firm’s Social Media Presence With These Proven Strategies
As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close contact throughout the legal process inspires trust and instills confidence. Once a case wraps up, you follow up to ensure your now-former clients are satisfied with their representation and to…
Read More10 Minutes With Social Media Specialist Jason Brower
Jason Brower joined LaFleur as the company’s first full-time social media specialist in March of 2018. Before linking up with LaFleur, Jason earned a business degree from Grand Valley State University and then worked for two local minor league sports teams, the Grand Rapids Griffins and the West Michigan Whitecaps. While working with the Whitecaps,…
Read MoreWhat Is Native Advertising and How Does It Work?
While browsing your favorite website, you might encounter promoted or sponsored content. If you weren’t looking carefully, you probably couldn’t differentiate it from the site’s editorial content because the ads matched the site’s fit, feel, and messaging. This is native advertising. In the right hands, native advertising can enrich a reader’s experience and increase brand…
Read MoreOh, the Humanity! Bots, Social Media, and Your Law Firm
Many attorneys, firm managers, and owners cannot commit the necessary time to work with their firm’s social media platforms despite being aware of their importance, resulting in something of a Catch-22.
Read MoreRecent Trends in Social Media and Their Applications for Digital Marketing
As social media begins to progress from infancy to adolescence, its role in digital marketing continues to expand. Your firm needs to begin thinking of social media in an entirely new light. It’s no longer enough to simply post a link on Facebook or Tweet a recent settlement. You should view social media as a…
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