Social Media Archives

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports franchises and glamorous concert venues. In fact, local doctor’s offices, urgent cares, and insurance agencies comprise the majority of the healthcare marketing we see every day. So, regardless of your…

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a Dark Mode option. Even if you haven’t seen the new Facebook interface, your business needs to understand how it will dramatically change the look and…

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already. However, many law firms still aren’t sure how to build or implement a social media strategy. In our current environment, where people are increasingly isolated, social media is an essential…

Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective ways to advertise, increase brand awareness, and communicate with your target audience — but only if you do it right. There is a veritable buffet of social media platforms available,…

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you might want to work for, and the job board is second to none when it comes to the quality of available job openings. But what happens to your profile when…

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid search with Google Ads. Initially, I responded, “Of course! In fact, I’m pretty sure we write some version of that blog at least once each year.” When I went back…

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious answer is to create compelling video that resonates with your audience. Elements such as storyline, length, production quality, and target audience all help achieve that resonance. In addition to the…

Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived for Facebook Messenger. Using chatbots as a Facebook Messenger automation system can help law firms respond quickly to general questions, which saves time and money — and allows you to…

should you ask employees to write a review

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…

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