Data-driven marketing made CLEAR

Our streamlined approach can help you reach your goals

A scattershot approach to marketing rarely (if ever) works. Instead, successful law firms and professional services organizations implement a tactical, comprehensive marketing plan that clearly expresses their brand and addresses their clientele at every stage of the buyer’s journey.

LaFleur takes the guesswork out of digital marketing by offering a set of five solutions that, when combined, provide all the tools you need for a successful marketing strategy.

Create

Your firm’s success is grounded in strategy and preparation. We think your marketing should do the same. Our marketing experts can help you create a robust, agile marketing plan and brand that connect you to your ideal clients and customers.

Launch

Website design and hosting

Website design and hosting

Your firm’s website is the foundation of your online marketing efforts, which is why our strategic approach to building and updating websites starts with careful planning.

SEO

SEO

The process of trying to increase a website’s rankings in search engines to attract more organic traffic.

Brand strategy

Brand strategy

Your firm’s brand is essential to your success. Build your brand the right way, promote it through the proper channels, and new clients will follow.

Every digital marketing strategy needs a strong foundation. We can help you articulate your firm’s brand and create a website that both the algorithms and your target audiences love.

Expand

Content marketing

Content marketing

At LaFleur, we base our content marketing services on exceptional writing and editing as well as a holistic approach, using our CLEAR Method™, to reaching your audience. 

Blogs, ebooks, and whitepapers

Blogs, ebooks, and whitepapers

Content that plays a critical role in attracting new and repeat customers. It needs to be well-researched, helpful to your audience, and interesting to read. 

Webinars

Webinars

An online seminar.

Video

Video

Video can help generate new leads, strengthen your relationship with prospective and current clients, and build awareness of and trust in your brand.

Your clients are hungry for information and insight; one of the most effective ways to build meaningful connections is through content. Thoughtful content that speaks to people at every stage of their journey—whether they’re still trying to handle their own claim or are a satisfied client or potential referral source—puts your firm on their radar and establishes your brand as someone they can trust.

Amplify

PPC advertising 

PPC advertising 

A model of online advertising in which the advertiser pays a fee each time someone clicks on one of their ads.

Paid media

Paid media

From PPC and paid social media advertising to connected TV and streaming radio ads, paid media can amplify your brand, boost awareness, and generate more leads.

Social media 

Social media 

An engaging and vibrant social media marketing campaign can build and strengthen the relationships between you, your followers, and their extended social circles.

Automation 

Automation 

A marketing practice that uses software to send emails to target audience members based on pre-defined triggers.

Email campaigns 

Email campaigns 

Well-crafted, personalized, and targeted emails are an indispensable tool for gaining and converting potential clients.

Video follow-up 

Video follow-up 

Today's consumers expect a personalized and seamless user experience. Catch your leads' attention by embedding videos and other customized content into your emails.

Brand ambassadorship

Brand ambassadorship

The art of nurturing your organization's biggest advocates and referral sources. Ambassadors post reviews, recommend your services, and share your message and mission with the community.

Data-driven paid advertising and social media campaigns can boost your brand and broaden your client base. We keep a finger on the pulse of current trends and best practices, keeping you at the top of your audience’s mind. Our Amplify solution focuses on long-term success so you can focus on helping others.

Refine

Continual data analysis 

Continual data analysis 

LaFleur monitors marketing key performance indicators and tracks every campaign's success.

Monthly reporting  

Monthly reporting  

Our clients get regular reporting on their marketing efforts, ensuring that they have full visibility and opportunities to give feedback.

Dedicated marketing experts  

Dedicated marketing experts 

Our clients work closely with a consistent team of subject matter experts who focus on their field and their firm's goals.

Agile marketing strategies 

Agile marketing strategies 

Using our AAA process, we continually adjust our tactics to reflect your consumers' needs and evolving best practices.

Agile marketing plans get better results. Using our AAA process, we continually look for opportunities to improve your strategies, and make adjustments when needed. Just as importantly, we’ll provide regular reports to your firm, so you have visibility into our marketing performance.

LaFleur’s mission: Helping firms thrive

You don’t want to waste your marketing budget on tactics that don’t work. Many of our clients come to us after becoming disillusioned with other marketing agencies who sunk their money into ineffective strategies or lined their pockets.

 

LaFleur believes that every law firm deserves honest advice, an agile marketing plan that adjusts to your evolving needs, and visibility into the plan’s performance. We learn from every tactic and initiative, whether it delivers results or fails, and we’ve helped firms across the United States find marketing success.

 

Digital Marketing for Law Firm Book Box Set