Data-driven marketing made CLEAR®
Our streamlined approach can help you reach your goals
A scattershot approach to marketing rarely (if ever) works. Instead, successful organizations implement a tactical, comprehensive marketing plan that clearly expresses their brand and addresses their clientele at every stage of the buyer’s journey.
LaFleur takes the guesswork out of digital marketing by offering a set of five solutions that, when combined, provide all the tools you need for a successful marketing strategy.
Learn how Crosley Law achieved a 10% increase in signed cases with LaFleur Marketing’s award-winning ad.
Create
Your business’s success is grounded in strategy and preparation. We think your marketing should do the same. Our marketing experts can help you create a robust, agile marketing plan and brand that connect you to your ideal clients and customers. Even better, we have new market research capabilities, in case you want to “know before you go.”
Launch
Website design and hosting
Your business’s website is the foundation of your online marketing efforts, which is why our strategic approach to building and updating websites starts with careful planning.
SEO
The process of trying to increase a website’s rankings in search engines to attract more organic traffic is more important than ever.
Brand strategy
Your business’s brand is essential to your success. Build your brand the right way, promote it through the proper channels, and new clients and customers will follow.
Every digital marketing strategy needs a strong foundation. We can help you articulate your business’s brand and create a website that both the algorithms and your target audiences love.
Expand
Content marketing
At LaFleur, we base our content marketing services on exceptional writing and editing as well as a holistic approach, using our CLEAR Method™, to reach your audience.
Blogs, ebooks, and whitepapers
Content that plays a critical role in attracting new and repeat customers and clients. It needs to be well-researched, helpful to your audience, and interesting to read.
Webinars
An online seminar is an effective way to demonstrate your expertise and authority within your industry.
Video
Video can help generate new leads, strengthen your relationship with prospective and current customers and clients, and build awareness of and trust in your brand.
Your target market is hungry for information and insight; one of the most effective ways to build meaningful connections is through content. Thoughtful content that speaks to people at every stage of their journey—whether they’re still researching their options or are a satisfied customer or potential referral source—puts your business on their radar and establishes your brand as someone they can trust.
Amplify
PPC advertising
In this model of online advertising, in which the advertiser pays a fee only when someone clicks on one of their ads.
Paid media
From PPC and paid social media advertising to connected TV and streaming radio ads, paid media can amplify your brand, boost awareness, and generate more leads.
Social media
An engaging and vibrant social media marketing campaign can build and strengthen the relationships between you, your followers, and their extended social circles.
Automation
This marketing practice uses software to send emails to target audience members based on pre-defined triggers.
Email campaigns
Well-crafted, personalized, and targeted emails are an indispensable tool for gaining and converting potential leads.
Brand ambassadorship
The art of nurturing your organization’s biggest advocates and referral sources. Ambassadors post reviews, recommend your services, and share your message and mission with the community.
Data-driven paid advertising and social media campaigns can boost your brand and broaden your market base. We keep a finger on the pulse of current trends and best practices, keeping you at the top of your audience’s mind. Our Amplify solution focuses on long-term success so you can focus on the services or products you offer.
Refine
Continual data analysis
LaFleur monitors marketing key performance indicators and tracks every campaign’s success.
Monthly reporting
Our clients get regular reporting on their marketing efforts, ensuring they have full visibility and opportunities to give feedback.
Dedicated marketing experts
Our clients work closely with a consistent team of subject matter experts who focus on their field and their business’s goals.
Agile marketing strategies
Using our AAA process, we continually adjust our tactics to reflect your consumers’ needs and evolving best practices.
Agile marketing plans get better results. Using our AAA process, we continually look for opportunities to improve your strategies, and then make adjustments when needed. Just as importantly, we provide regular reports, so you have visibility into our marketing performance.
LaFleur’s mission: Helping businesses thrive
You don’t want to waste your marketing budget on tactics that don’t work. Many of our clients come to us after becoming disillusioned with other marketing agencies who sunk their money into ineffective strategies or lined their pockets.
LaFleur believes that every business deserves honest advice, an agile marketing plan that adjusts to your evolving needs, and visibility into the plan’s performance. We learn from every tactic and initiative, whether it delivers results or fails, and we’re proud to have helped brands across the United States find marketing success.