Data-driven marketing made CLEAR®
Our streamlined approach can help you reach your goals
A scattershot approach to marketing rarely (if ever) works. Instead, successful law firms and professional services organizations implement a tactical, comprehensive marketing plan that clearly expresses their brand and addresses their clientele at every stage of the buyer’s journey.
LaFleur takes the guesswork out of digital marketing by offering a set of five solutions that, when combined, provide all the tools you need for a successful marketing strategy.
Create
Your firm’s success is grounded in strategy and preparation. We think your marketing should do the same. Our marketing experts can help you create a robust, agile marketing plan and brand that connect you to your ideal clients and customers.
Launch
Website design and hosting
Website design and hosting
SEO
SEO
Brand strategy
Brand strategy
Every digital marketing strategy needs a strong foundation. We can help you articulate your firm’s brand and create a website that both the algorithms and your target audiences love.
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Content marketing
Content marketing
Blogs, ebooks, and whitepapers
Blogs, ebooks, and whitepapers
Webinars
Webinars
Video
Video
Your clients are hungry for information and insight; one of the most effective ways to build meaningful connections is through content. Thoughtful content that speaks to people at every stage of their journey—whether they’re still trying to handle their own claim or are a satisfied client or potential referral source—puts your firm on their radar and establishes your brand as someone they can trust.
Amplify
PPC advertising
PPC advertising
Paid media
Paid media
Social media
Social media
Automation
Automation
Email campaigns
Email campaigns
Video follow-up
Video follow-up
Brand ambassadorship
Brand ambassadorship
Data-driven paid advertising and social media campaigns can boost your brand and broaden your client base. We keep a finger on the pulse of current trends and best practices, keeping you at the top of your audience’s mind. Our Amplify solution focuses on long-term success so you can focus on helping others.
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Continual data analysis
Continual data analysis
Monthly reporting
Monthly reporting
Dedicated marketing experts
Dedicated marketing experts
Agile marketing strategies
Agile marketing strategies
Agile marketing plans get better results. Using our AAA process, we continually look for opportunities to improve your strategies, and make adjustments when needed. Just as importantly, we’ll provide regular reports to your firm, so you have visibility into our marketing performance.
LaFleur’s mission: Helping firms thrive
You don’t want to waste your marketing budget on tactics that don’t work. Many of our clients come to us after becoming disillusioned with other marketing agencies who sunk their money into ineffective strategies or lined their pockets.
LaFleur believes that every law firm deserves honest advice, an agile marketing plan that adjusts to your evolving needs, and visibility into the plan’s performance. We learn from every tactic and initiative, whether it delivers results or fails, and we’ve helped firms across the United States find marketing success.