Business
Video Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect with your customers and clients anytime and anywhere. However, some small businesses are hesitant to incorporate video marketing into their efforts, often due to concerns over high costs and middling…
Read MoreHow to Cut Marketing Costs in a Crisis
Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s natural to look at your marketing spend and try to find ways to cut back. Some of our clients have found themselves in this exact situation due to the COVID-19…
Read MoreCOVID-19 Survival Tactics for Small Business Leadership
The COVID-19 pandemic is forcing us to re-evaluate the ways we do business as consumers, managers, workers, and humans. Leadership and management during coronavirus are different than “normal,” requiring phenomenal amounts of empathy, strategy, and foresight. While there is no guidebook for effective leadership during a global pandemic, there are steps you can take to…
Read MoreCOVID-19: Prepare Your Bankruptcy Practice for a Recession
Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…
Read MoreBusiness Development in an Age of Uncertainty and Coronavirus
Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan likely includes telecommuting options, office disinfection, and other contingencies. However, as numerous trade shows and conferences get postponed or canceled, it’s also time to consider new ways to build and…
Read MoreIs Your Marketing Agency Transparent Enough? Consider These Factors
Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…
Read MoreHere’s Why Your Local Small Business Needs a Website
Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding a professional optimized website to the mix sounds overwhelming, especially when a portion of your customers never click on your links. You’re probably wrong. The benefits of a website rebuild…
Read MoreWhen Digital Marketing Plans Fail, Reboot for Success
You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole plan and starting over, or worse, giving up. Instead, take time to evaluate what’s working, what’s not, and what needs to be adjusted. Here, the team at LaFleur explains how…
Read MoreOptimizing Your Paid Online Advertising Takes More Than A Great Ad
If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad, and potential clients click on it. The ad takes them to your website or landing page, where you convince them to buy, call, subscribe, or perform some other desired action.…
Read MoreRoll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…
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