Business
Peer-to-Peer Recognition Should Be a Year-Round Commitment
A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your employees’ valuable contributions to your company’s efforts and bottom line. Your staff consists of real people with out-of-work stressors and financial pressures of their own, and sometimes a simple compliment…
Read MoreShould You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…
Read MoreGoing Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world (not to mention potential business partners and investors). It’s also an art form that has been sorely mistreated since its inception, leading to myriad missed opportunities. When done correctly, an…
Read MoreGoogle Analytics: Nothing to Fear and Everything to Gain
Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…
Read MoreIntelligent Design: The LaFleur Approach to Visual Storytelling
Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…
Read MorePay-Per-Click Tools and Resources for Long-Term Success
Bring Your PPC Efforts to Maturity With These Helpful Tools and Resources Confession: When I first began managing paid digital campaigns, I thought I had it all figured out. I’d read all the blogs, watched all the tutorials, and even passed the AdWords certification exam on my first try. Coupled with my growing experience as…
Read MoreIs a Bad Google Business Listing Costing You Good Clients?
The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…
Read More10 Minutes With Content Developer Leigh Ebrom
10 Minutes With Content Developer Leigh Ebrom Leigh Ebrom is a writer, researcher, and marketing strategist extraordinaire at LaFleur. Leigh earned a B.A. in international relations from Michigan State University and a J.D. from Valparaiso University, then worked for several years as an attorney practicing disability-related law. She later decided to transition into a career…
Read MoreBuilding Trusting Partnerships With New and Existing Clients
Building Trusting Partnerships with New and Existing Clients Here at LaFleur, we know cultivating successful and trusting partnerships with our clients is what will drive our clients’ successes. Our customers often tell us they are looking for someone they can trust to help grow their businesses, and we pride ourselves on being trustworthy, professional, and…
Read MoreCan You Hear Me Now? Tips for Managing Remote Teams
Helpful Strategies for Managing Remote Teams As someone who works 2,284 miles from my company’s main offices in Grand Rapids, Michigan, I have firsthand experience with remote work. I won’t lie: I miss my coworkers. Things can get a little lonely here in Portland, Oregon, gazing at the steady rain falling on bespectacled hipsters passing…
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