Business
When Digital Marketing Plans Fail, Reboot for Success
You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole plan and starting over, or worse, giving up. Instead, take time to evaluate what’s working, what’s not, and what needs to be adjusted. Here, the team at LaFleur explains how…
Read MoreOptimizing Your Paid Online Advertising Takes More Than A Great Ad
If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad, and potential clients click on it. The ad takes them to your website or landing page, where you convince them to buy, call, subscribe, or perform some other desired action.…
Read MoreRoll With the Changes: A Guide to Keeping Up With Google Display Ads
The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…
Read MoreCommon Marketing Agency Client Complaints and How We Respond
At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional complaint. When this happens, we listen to our client’s concern, analyze relevant data, and create solutions to meet their needs. Below, we outline some of our clients’ most common concerns…
Read MorePeer-to-Peer Recognition Should Be a Year-Round Commitment
A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your employees’ valuable contributions to your company’s efforts and bottom line. Your staff consists of real people with out-of-work stressors and financial pressures of their own, and sometimes a simple compliment…
Read MoreShould You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services. For employees, writing a review can help them gain perspective on what…
Read MoreGoing Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world (not to mention potential business partners and investors). It’s also an art form that has been sorely mistreated since its inception, leading to myriad missed opportunities. When done correctly, an…
Read MoreGoogle Analytics: Nothing to Fear and Everything to Gain
Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…
Read MoreIntelligent Design: The LaFleur Approach to Visual Storytelling
Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…
Read MorePay-Per-Click Tools and Resources for Long-Term Success
Bring Your PPC Efforts to Maturity With These Helpful Tools and Resources Confession: When I first began managing paid digital campaigns, I thought I had it all figured out. I’d read all the blogs, watched all the tutorials, and even passed the AdWords certification exam on my first try. Coupled with my growing experience as…
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