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agency transparency

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your company’s goals and seeing a good return on investment (ROI). With today’s technology and communication tools, there’s no reason you shouldn’t have visibility into your marketing agency’s workflow and performance.…

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Image of a Toolkit

The Mediator Controls the Message If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they…

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impact of communication

With the UK recently voting to leave the EU and the 4th of July fast approaching, there’s no better time to reflect on our nation’s independence, particularly since so few people know that it wasn’t officially a paid federal holiday until 1941 and that, like many holidays, there was some debate about exactly when to…

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A Human Touch: Building Social Capital in the Professional Sphere

It’s no secret that every company needs competent employees. Companies need big thinkers and hard workers with vision and ambition. Start at Smart It’s no secret that every company needs competent employees. Companies need big thinkers and hard workers with vision and ambition. They need educated, qualified, and intelligent professionals who are able to handle…

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Marketing Ethics

Editing and ethics are not concepts that often get considered together. Most of us have heard of “business ethics” or perhaps “bioethics” and maybe even “journalistic ethics,” but ethics in editing doesn’t get much attention. In fact, there is no standardized code of conduct for the editing profession. There are, of course, stylistic guidelines and…

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ABA advertising guidelines

Sharing information on social media sites as well as personal and professional blogs, especially for those in the legal industry, is often a double-edged sword. Here are some important things to watch for. The American Bar Association’s (ABA) Model Rules of Professional Conduct serve as a model for the ethical rules governing lawyer conduct online…

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good writing content marketing

As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with a lot of hostility—usually on the first day of class when I ask each student to explain why he or she is taking my class. While about half of them…

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