Corporate
SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data. 64% of people reported an incident of…
Read MoreGoogle Analytics: Nothing to Fear and Everything to Gain
Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…
Read MoreIntelligent Design: The LaFleur Approach to Visual Storytelling
Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…
Read More10 Minutes With Content Developer Leigh Ebrom
10 Minutes With Content Developer Leigh Ebrom Leigh Ebrom is a writer, researcher, and marketing strategist extraordinaire at LaFleur. Leigh earned a B.A. in international relations from Michigan State University and a J.D. from Valparaiso University, then worked for several years as an attorney practicing disability-related law. She later decided to transition into a career…
Read MoreSmart Planning Leads to Attainable Paid Search Goals
Smart Planning Leads to Attainable Paid Search Goal Paid search can be a tough nut to crack, but it can also be an extremely lucrative marketing tool once you understand the landscape and begin leveraging your opportunities. If you don’t set clear objectives and goals from the outset, however, there’s no way to achieve (much…
Read More10 Minutes With Designer Nick Wright
Nick Wright joined LaFleur in late 2017 as a web developer and designer. Nick graduated from Michigan State University in 2016 with a bachelor’s degree in media and information, then worked as a freelancer and an in-house designer for a distribution company before he became a full-time member of the LaFleur team. We caught up…
Read MoreCan You Hear Me Now? Tips for Managing Remote Teams
Helpful Strategies for Managing Remote Teams As someone who works 2,284 miles from my company’s main offices in Grand Rapids, Michigan, I have firsthand experience with remote work. I won’t lie: I miss my coworkers. Things can get a little lonely here in Portland, Oregon, gazing at the steady rain falling on bespectacled hipsters passing…
Read More5 Common Marketing Mistakes and How to Correct Them
Without a solid marketing strategy, it’s easy to make mistakes. Unfortunately, many law firms don’t know how to identify and correct their errors. Before you spend another penny of your marketing budget, take some time to reassess your tactics. 1. You Lack a Comprehensive Marketing Strategy Without a strong marketing strategy, it’s easy to waste…
Read MoreEngagement Can Improve Email Marketing Performance — Here’s How
Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not. Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…
Read MoreHow to Get More Online Reviews for Your Law Firm
If you’ve clicked through to this blog post, it’s probably safe to assume you’re convinced that online reviews matter for your law firm. But just in case you don’t realize how much they matter, consider the results of a recent consumer study focused on legal services.
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