Corporate

Google Analytics: Nothing to Fear and Everything to Gain

Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out on invaluable information, which in turn makes it impossible to properly interpret your results and optimize your web properties. The Google Analytics platform allows you to see where your users…

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Intelligent Design: The LaFleur Approach to Visual Storytelling

Digital Design

Preliminary Topics: Identity, Objective, Audience, and Medium Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements: Brand/Identity: Evaluate and understand the brand you’re working with and its values. Audience: Who are you trying to connect with, and what are the major demographics? Objective: What is the project,…

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10 Minutes With Content Developer Leigh Ebrom

10 Minutes With Content Developer Leigh Ebrom Leigh Ebrom is a writer, researcher, and marketing strategist extraordinaire at LaFleur. Leigh earned a B.A. in international relations from Michigan State University and a J.D. from Valparaiso University, then worked for several years as an attorney practicing disability-related law. She later decided to transition into a career…

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Smart Planning Leads to Attainable Paid Search Goals

paid advertising

Smart Planning Leads to Attainable Paid Search Goal Paid search can be a tough nut to crack, but it can also be an extremely lucrative marketing tool once you understand the landscape and begin leveraging your opportunities. If you don’t set clear objectives and goals from the outset, however, there’s no way to achieve (much…

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10 Minutes With Designer Nick Wright

Nick Wright joined LaFleur in late 2017 as a web developer and designer. Nick graduated from Michigan State University in 2016 with a bachelor’s degree in media and information, then worked as a freelancer and an in-house designer for a distribution company before he became a full-time member of the LaFleur team. We caught up…

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Can You Hear Me Now? Tips for Managing Remote Teams

Managing Remote Teams

Helpful Strategies for Managing Remote Teams As someone who works 2,284 miles from my company’s main offices in Grand Rapids, Michigan, I have firsthand experience with remote work. I won’t lie: I miss my coworkers. Things can get a little lonely here in Portland, Oregon, gazing at the steady rain falling on bespectacled hipsters passing…

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5 Common Marketing Mistakes and How to Correct Them

Five Common Marketing Mistakes

Without a solid marketing strategy, it’s easy to make mistakes. Unfortunately, many law firms don’t know how to identify and correct their errors. Before you spend another penny of your marketing budget, take some time to reassess your tactics. 1. You Lack a Comprehensive Marketing Strategy Without a strong marketing strategy, it’s easy to waste…

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Engagement Can Improve Email Marketing Performance — Here’s How

Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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