Our Marketing Services 

SEO, Local and AI Search 

If prospective clients cannot find you online, your marketing has already failed before it started. Search engine optimization is the foundation of long-term digital visibility. For professional services firms competing in specific geographic markets, local search is where the real battles are won and lost. 

Our SEO and local search services begin with competitive research and data-driven keyword analysis, identifying the exact terms prospective clients are using when they search for firms like yours. From there, we develop and execute a holistic strategy that covers on-page optimization, technical SEO, and off-page authority building: the three pillars that search engines use to determine where your site ranks. 

Local search is a particularly high-stakes arena for professional services. When someone searches for an attorney, a physician, or a CPA near them, the results that appear in Google's map pack—those prominent, location-based listings near the top of the page—represent some of the most valuable digital real estate available. We help your firm earn and maintain that visibility, ensuring your Google Business Profile is properly optimized and that your local presence reflects the strength of your practice. 

We also recognize that the way people search is evolving. AI-powered search experiences and generative engine optimization (GEO) are changing how people discover answers and professional services online. The way your search strategy relates to AI and large language model (LLM) bots is becoming just as important as how it relates to people and search engines. Think of it a bit like appealing to the representatives of the people you wish to attract, who then relay your information back to their users. 

We stay up to date on shifts in AI search demands with generative engine optimization (GEO) strategies, so your firm is positioned for the search landscape of today and tomorrow. 

Our SEO & Local Search services include: 

• Keyword research and SEO strategy 

• On-page, off-page, and technical SEO 

• Google Business Profile optimization 

• Local SEO and map pack visibility 

• Competitive analysis and gap identification 

• GEO 

• Schema markup and structured data 

Paid Media

While organic search builds long-term visibility, paid media delivers results now. The most effective marketing programs for professional services firms use both strategically. 

Our paid media services help put your message in front of the right people at the right moment, without wasting budget on clicks that will never convert. We manage the full spectrum of paid media channels, from pay-per-click campaigns on Google to paid social advertising on LinkedIn, Facebook, and Instagram.  

For firms targeting bottom-of-funnel prospects who are ready to act, we also manage Google Local Service Ads (LSAs), a highly effective format for service-based businesses where you pay per qualified lead, not per click. 

For firms looking to extend their reach beyond search, we offer connected TV (CTV) and over-the-top (OTT) advertising, delivering your message to targeted audiences through streaming platforms. Display advertising and YouTube campaigns round out a comprehensive paid media toolkit that gives you multiple ways to reach prospective clients across the channels they use most. 

Paid Media services include: 

• Google Ads and Bing PPC campaign management 

• Google Local Service Ads (LSAs) 

• Paid social media advertising (LinkedIn, Facebook, Instagram) 

• Display advertising 

• Connected TV (CTV) and OTT advertising 

• YouTube advertising 

• Ongoing performance monitoring and optimization 

A/B testing of ad creative and messaging 

Website Development

Your website is the hub of every marketing effort you make. It’s the place where prospective clients form their first impression of your firm, evaluate your credibility, and decide whether to reach out.  

A website that loads slowly, looks outdated, or fails to communicate your value proposition clearly is not just a missed opportunity. It is actively costing you business. 

LaFleur builds websites that serve two masters equally well: the humans visiting them and the bots crawling them. Those bots aren’t just from search engines anymore, either. They’re also coming from AI assistants as people increasingly turn to them to get the answers they’re looking for.  

We offer WordPress, HubSpot, Shopify, and Headless CMS development options, and we will walk you through the tradeoffs in plain language so you can make an informed decision about what is right for your firm. 

Our websites are built with user experience (UX) front and center, for responsive designs that look and perform beautifully on every device, ADA accessibility best practices baked in from the start, and conversion-focused architecture that guides visitors toward conversion.  

We also handle the technical details that most firms would rather not think about: DNS management, SSL certificates, hosting configurations, domain security, and ongoing maintenance. And when the project is complete, you own your website outright. There are no strings attached, regardless of whether you continue working with us. 

For professional services firms in regulated industries, compliance is a particular concern in web development, and it is one we take seriously. Our teams understand the regulatory requirements that govern how law firms, healthcare organizations, and financial services businesses can present themselves online, and we build those guardrails into our process from day one. 

Website Development services include: 

• WordPress, HubSpot, Shopify, and Headless CMS development 

• UX/UI design and responsive development 

• ADA accessibility best practices 

• On-site SEO integration 

• Conversion rate optimization 

• DNS management, hosting, and domain security 

• Ongoing maintenance and support 

Compliance-aware development for regulated industries 

Content & Authority 

Expertise is your most marketable asset in professional services. The challenge is communicating that expertise in a way that resonates with prospective clients who are not yet familiar with your work.  

Content strategy and authority-building are how you solve that problem and transform your firm from just another name into a recognized, trusted voice in your field. 

Our content and authority services start with a deep understanding of your audience: what they are searching for, what questions they are asking, and what kind of content they find credible and useful. From there, we develop a content strategy that serves both your human audience and the search engines sending that audience your way. 

We are also attentive to the compliance considerations that govern content in regulated industries. Our teams learn and understand bar association advertising rules, healthcare marketing guidelines, and FINRA and SEC requirements. We build those considerations into our content process so you never have to choose between effective marketing and compliant marketing. 

Content & Authority services include: 

• Content strategy development and planning 

• Practice area and service page copywriting 

• Thought leadership articles and long-form content 

• Attorney, practitioner, and advisor personal branding 

• Social media content strategy and creation 

• Video and audio production scripting 

• Email content and nurture campaigns 

Compliance-aware content development 

Analytics & Reporting

Marketing without measurement is guesswork. And in professional services, where every marketing dollar competes with billable hours and operational costs, guesswork is an expensive habit. Our analytics and reporting services give you the data clarity you need to make confident decisions about where to invest and what to change. 

We review all your marketing platforms—Google Analytics (GA4), Google Ads, social media, email, CRM, call tracking, and more—to provide a unified view into performance. Our aim is to give your team the visibility they need without requiring anyone to become a data analyst. 

Analytics & Reporting services include: 

• Multi-platform data integration (GA4, Google Ads, social, email, CRM, call tracking) 

• KPI dashboards and performance drilldowns 

• AI-powered natural language insights 

• Custom dashboards and reporting 

• Scheduled report delivery 

Campaign-specific analytics (SEO, PPC, email, social) 

Analytics Setup & Tracking

Accurate reporting depends entirely on accurate data collection. If your tracking is incomplete, misconfigured, or missing key conversion events, the numbers in your dashboards are not telling the full story. Decisions made on incomplete information can send your marketing budget in the wrong direction. 

Our analytics setup and tracking services ensure that your measurement infrastructure is built correctly from the ground up. We configure Google Analytics 4 (GA4) to capture the events and conversions that matter most to your firm: phone calls, form submissions, consultation requests, and other meaningful actions that indicate a prospective client is moving toward working with you. We set up Google Tag Manager to manage your tracking tags with precision and flexibility, making it easier to adapt your tracking as your marketing program evolves. 

For firms running paid advertising, proper conversion tracking is essential to understanding which campaigns, keywords, and ad variations are generating leads and not just clicks. We integrate call tracking platforms like CallRail so that phone call conversions, which are often the primary contact method for law firms and healthcare practices, are captured and attributed correctly. We also conduct regular audits of existing tracking setups, identifying gaps and errors that may be skewing data and costing you insights. 

The result is a reliable, comprehensive tracking foundation that gives every other marketing service we provide—and every decision you make—accurate data to work from. 

Analytics Setup & Tracking services include: 

• Google Analytics 4 (GA4) configuration and event tracking 

• Google Tag Manager setup and management 

• Conversion tracking setup (forms, calls, chat, and more) 

• Call tracking integration (CallRail and others) 

• CRM and marketing platform integration 

• Tracking audits and gap analysis 

Goal and KPI configuration 

Additional Services

The services above represent the core of what we do for most professional services clients. But marketing needs vary, and no two firms arrive at the same starting point or share the same goals. Depending on your situation, we can also provide support across a broader range of marketing disciplines. 

Our additional capabilities include:  

• Fractional marketing services for firms that need senior marketing leadership without a full-time hire 

• Marketing automation setup and management  

• Social media strategy and community management 

• Brand identity and brand strategy development 

• AI consulting for firms exploring how to responsibly integrate artificial intelligence into their marketing and operations 

• Marketing strategy development for organizations that are ready to step back and build a comprehensive roadmap before diving into execution 

If you are not sure what you need or have a challenge that does not fit neatly into any category, that is exactly the kind of conversation we are built for. We will ask the right questions, listen carefully to where you are and where you want to go, and give you an honest assessment of what makes sense.