Content Management Archives

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…

Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the week on email. If you average those averages, you’re looking at over 3.5 hours per day and over 18 hours per week. Email is particularly sinister because it distracts us…

By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…

We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all. And while sharing an article you haven’t even read might seem like a straightforward…

More Traffic Isn’t Always Better Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other…

Content Marketing Is Incredibly Competitive Sometimes, the scale of something can paralyze our powers of comprehension. For example, there are over 1 billion websites on the internet. Of those websites, only about 10 of them will show up on the first page of Google for any given search query – that’s 0.00000001%. While language, location,…

Maintaining a great legal blog and coming up with targeted, relevant topics is no easy feat — and here at LaFleur, we manage many law firm blogs at the same time. So how do we juggle topic ideation for numerous blogs across a wide range of practice areas while maintaining the focused nature of the…

We all know why marketing content creators like long-form content, right?

Your web content management system (CMS) is the backbone of your digital presence. It is the framework upon which your website content is created, uploaded, and explored. Content management systems are used to control and coordinate a vast spectrum of web material, including HTML documents, images, and video. This software should allow for convenient, user-friendly content creation and website management,…