Skip to content
social proof marketing

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…

Read More
Google Listing Optimization

By adopting and maintaining a more active approach to your Google business listing, you could increase the number of people who view your website by as much as 400%, the number of clicks by 140%, and the number of inbound phone calls by 100% — all within a single year! We know because our clients…

Read More
High-quality website traffic

More Traffic Isn’t Always Better Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other…

Read More
Website Content

Content Marketing Is Incredibly Competitive Sometimes, the scale of something can paralyze our powers of comprehension. For example, there are over 1 billion websites on the internet. Of those websites, only about 10 of them will show up on the first page of Google for any given search query – that’s 0.00000001%. While language, location,…

Read More
blog topic ideation

Maintaining a great legal blog and coming up with targeted, relevant topics is no easy feat — and here at LaFleur, we manage many law firm blogs at the same time. So how do we juggle topic ideation for numerous blogs across a wide range of practice areas while maintaining the focused nature of the…

Read More
Content Management System

Your web content management system (CMS) is the backbone of your digital presence. It is the framework upon which your website content is created, uploaded, and explored. Content management systems are used to control and coordinate a vast spectrum of web material, including HTML documents, images, and video. This software should allow for convenient, user-friendly content creation and website management,…

Read More