News
LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan
LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many hands to our friends at Dégagé Ministries and the Humane Society of West Michigan. January Volunteering With Dégagé Ministries Our office sits just a few blocks away from Dégagé Ministries,…
Read MoreLaFleur Marketing Announces Initiative to Help West Michigan
LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan non-profit organization at no cost to the non-profit organization. The non-profit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception…
Read MoreLaFleur Marketing Has Been Named a “Good for Grand Rapids” Business
At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work to our clients, we have built a work culture of excellence based on trust, respect, and understanding. Each month we take that culture a step further by investing in our…
Read MoreMarketing Your Mediation Practice Online: A LaFleur Guide
The Mediator Controls the Message If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they…
Read More10 Minutes With Content Developer Leigh Ebrom
10 Minutes With Content Developer Leigh Ebrom Leigh Ebrom is a writer, researcher, and marketing strategist extraordinaire at LaFleur. Leigh earned a B.A. in international relations from Michigan State University and a J.D. from Valparaiso University, then worked for several years as an attorney practicing disability-related law. She later decided to transition into a career…
Read MoreMilitary Appreciation Month: The Green Beret Foundation
Military Appreciation Month gives us a chance to celebrate our service members and the fine work that they do for our wonderful country. During election years such as this, politicians attempt to use the military and the threats to our nation to their electoral advantage, but our service members deserve our respect and support, regardless…
Read MoreBreaking Stories From a Legal Marketing Perspective: How Soon Is Too Soon?
To Blog or Not to Blog? Yesterday, a member of our legal marketing team shared a breaking news piece about a bus crash in Connecticut that killed two and injured more than two dozen others.
Read MoreMarch of the Penguins: The Real Time Penguin Algorithm Is Coming
Major Changes on the Horizon A law office has to pay attention to a lot of things, and for most attorneys, Google’s algorithm changes are not at the top of their list. Good clients have a lot of needs, and other vital aspects of a law office’s daily operations usually take precedence. But with the…
Read MoreWhy We Became Google Partners: A Legal Marketing Benchmark
At LaFleur , we love our clients. In fact, we often care about our clients too much, resulting in projects that run into the red and translate to unbilled hours. When asked what to do in these circumstances, our CEO Chip LaFleur asks, “Is it in the client’s best interest? If it is, we need…
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