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digital marketing

It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going to make New Year’s goals to eat healthier, exercise more, or start an Instagram channel for our dog, we don’t. So, February (or whenever you’re reading this) offers a second…

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Essential Legal Marketing Strategies for 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful and important ways to use your time and marketing budget.  Keeping this in mind, here is your definitive guide to legal marketing strategies in 2020.   Your Law Firm Can’t Ignore These 3 Marketing Trends   The marketing world moves a mile a…

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digital marketing trends

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are always critical, you should also understand the preferences of modern internet users. As we wrap up another decade, let’s explore some of the essential marketing trends for 2020. Featured Snippets:…

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Digital Marketing Plan

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay a foundation that establishes a clear direction for your business, you need a marketing plan that includes goals, strategies, tactics, key performance indicators, and proven evaluation techniques. Regardless of your…

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Digital Marketing Strategy

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many companies are reluctant to invest fully in a holistic digital marketing strategy, half-measures involve substantial risks that could hurt your brand and your bottom line in the long run. In…

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should i pay for SEO

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…

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Why Should My Law Firm Invest in Digital Marketing?

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can simply outspend the little guys and get the cases and clients they want, whether the arena is television spots and billboards or the web.  So, can smaller law firms still use online marketing to…

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OTT Advertising

Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S. households currently use at least one connected TV device, which has created entirely new marketing and advertising opportunities. But what exactly is connected TV and how is it changing traditional advertising? What Is Connected TV? If…

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