Posts by LaFleur
When and Why to Refresh Your Content
Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…
Read MoreIs Now the Right Time to Focus on a New Website?
A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When you’re focused on running your business, it can be hard to create a website that meets your needs, maintain it, and know when and why…
Read MoreHow to Cut Marketing Costs in a Crisis
Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s natural to look at your marketing spend and try to find ways to cut back. Some of our clients have found themselves in this exact situation due to the COVID-19…
Read More10 Minutes With LaFleur Web Developer Emerson Veenstra
Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school, and has experience working in both front-end and back-end web development. He loves to use digital tools and creative thinking to solve business challenges, and he also likes to stay…
Read MoreHow to Create an Editorial Calendar for Your Legal Blog
During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…
Read MoreMistakes to Avoid With Law Firm Social Media Marketing
Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific compliance standards. For example, when Carrie Fisher died, people thought Cinnabon was capitalizing on her death by Tweeting that she had “the best buns in the galaxy,” replacing her signature…
Read MoreSocial Proof: When Consumer Opinions Matter for Your Marketing
We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what others think. This reliance isn’t limited to our in-person social circles, either. Websites like Yelp, Google My Business, and Amazon have all thrived in part because they roll shopping and…
Read MoreHow and Why to Promote Diversity and Inclusion in Your Workplace
The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…
Read MoreLaFleur Team Brings the Laugh to LaughFest
Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service hours strengthen both our workplace and West Michigan. Not only that, but the LaFleur team makes it fun! I don’t feel like I’m working when we volunteer; I feel like…
Read More4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…
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