Posts by LaFleur

How and Why to Promote Diversity and Inclusion in Your Workplace

diversity and inclusion

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…

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4 Problems of Multi-Vendor Marketing — And Their Solutions

Multiple Vendor Marketing

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…

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Crucial Conversions and KPIs You Should Track for Your Content

Conversions and KPIs

You Have a Content Marketing Strategy — Great! But Is It Working? Consistently creating fresh, relevant content is great, but how can you tell if it’s working? You may be getting more site visitors, but what does that really mean? You may have more clients or customers than you did last year, but do you…

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Is a Bad Google Business Listing Costing You Good Clients?

Google Business Listings

The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…

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Engagement Can Improve Email Marketing Performance — Here’s How

Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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Email Lists: Low-Hanging Fruit or Cream of the Crop?

lead-quality marketing

Get Off on the Right Foot! You’ve implemented a lead generation strategy to get more potential clients on your radar, and it seems to be working. Great news! Lead generation and list building are important facets of any good holistic digital marketing strategy.  

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