Posts by LaFleur
10 Minutes With Creative Director Lee Gullet
Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down with LaFleur over video chat to talk about the design process, discovering your true calling, and what life is like as an empty nester. LaFleur: Thanks for sitting down with…
Read MoreHow to Determine a PPC Budget and Why It Matters
There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or you just need more leads. Whatever the reason, you know it’s time to invest in a PPC campaign. You are ready to put the line item in your budget, but…
Read More10 Minutes With Account Manager Ricky Markiewicz
Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually sat down with LaFleur to talk about the perks of an unusual career path, dance parties in the time of coronavirus, and a very specific superpower. LaFleur: Can you tell…
Read MoreThe Basics of Project Management for Digital Marketing
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you might be skeptical. You may even wonder, “Is project management worth the time and effort?” This question is common. Think about the composition of your company. It’s filled with a…
Read MoreLocal Service Ads for Lawyers: The Next Big Trend in Paid Ads?
What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My Business three-pack? You’d probably experience a significant increase in the number and quality of your leads. With Google’s Local Service Ads (LSAs), this is now possible. Google tested legal LSAs…
Read MoreContent Marketing 101: Your Comprehensive SEO Checklist
At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s why we encourage all our clients to post fresh, high-quality content consistently. However, writing engaging content isn’t enough. You need a comprehensive optimization strategy that focuses on high-volume, attainable keywords,…
Read MoreHow to Support the Overall Health and Wellbeing of Your Team
2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing of your team should be a top priority. Having a healthy team, both emotionally and physically, is not only good for people as individuals but for your business as well.…
Read MoreNot Sure if Your Website’s Content is Working? Execute a Content Audit
Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can be easier said than done, especially if you don’t have the right processes in place to track your content assets and their performance. Today, we’re going to explain how…
Read MoreHow to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with your content and building their brand awareness. But you can’t do this if you’re not generating traffic. And you can’t generate traffic if your site isn’t optimized for search engines…
Read More10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with LaFleur (remotely) to talk about her particular love of web design, getting married during a pandemic, and her outdoor adventures. *** LF: What do you do here at LaFleur, Jenna?…
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