Posts by LaFleur
How and Why to Promote Diversity and Inclusion in Your Workplace
The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…
Read More4 Problems of Multi-Vendor Marketing — And Their Solutions
Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…
Read MoreCrucial Conversions and KPIs You Should Track for Your Content
You Have a Content Marketing Strategy — Great! But Is It Working? Consistently creating fresh, relevant content is great, but how can you tell if it’s working? You may be getting more site visitors, but what does that really mean? You may have more clients or customers than you did last year, but do you…
Read MoreLaFleur Marketing Has an A+ Time Donating Blood in West Michigan
Helping Our Local Community in Grand Rapids — One Blood Donation at a Time Every month, a team member at LaFleur chooses a way for our organization to give back to the community and make a positive impact. In June, our content director Dave VandeWaa had a big ask for the team: donating blood with…
Read More10 Essential Best Practices for Creating Dedicated Landing Pages That Convert
What Is a Landing Page? Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand. A person can engage in many different ways. Here are just a few of the most common avenues your clients and customers can take to a landing page: An organic…
Read MoreIs a Bad Google Business Listing Costing You Good Clients?
The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…
Read MoreEngagement Can Improve Email Marketing Performance — Here’s How
Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not. Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…
Read MoreThe Team at LaFleur Digs Into Volunteering With Well House
Working with a diverse team of individuals with different passions transcending the four walls of our office can make for fresh perspectives, new opportunities to impact the community, and the chance to grow our relationships with coworkers and neighbors.
Read MoreYour Website Copywriting Matters. Here’s Why — And How to Improve.
Everyone Knows Quality Online Copywriting Is Essential By now, most businesses know they need a content marketing strategy of some kind. “Content is king,” “content marketing is the new SEO,” and other catchy aphorisms have hammered that point home.
Read MoreEmail Lists: Low-Hanging Fruit or Cream of the Crop?
Get Off on the Right Foot! You’ve implemented a lead generation strategy to get more potential clients on your radar, and it seems to be working. Great news! Lead generation and list building are important facets of any good holistic digital marketing strategy.
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