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Healthcare Marketing Strategies

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports franchises and glamorous concert venues. In fact, local doctor’s offices, urgent cares, and insurance agencies comprise the majority of the healthcare marketing we see every day. So, regardless of your…

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ppc advertising

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the internet, and they should serve as a critical component of any robust digital marketing plan. However, managing these campaigns can be tricky; there are a lot of components to keep…

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Facebook Business Page

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and easier user experience and a Dark Mode option. Even if you haven’t seen the new Facebook interface, your business needs to understand how it will dramatically change the look and…

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Sierra Lake

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs and motivation to solve visual problems with design solutions. Sierra sat down with LaFleur to talk about the inspiration for her design career, what life is like in an unincorporated…

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how are negative keywords different from other keywords

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear to potential customers or clients who are searching for highly relevant and desirable potential keywords. When your ads start ranking for the wrong keywords, your campaigns can receive a large…

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When and Why to Refresh Your Content

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your revenue and ROI from marketing. However, creating all of this content takes a lot of work. So, most marketers strive to develop blogs, ebooks, videos, webinars, and other assets that…

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when to build new website

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online by perusing a website. When you’re focused on running your business, it can be hard to create a website that meets your needs, maintain it, and know when and why…

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how to cut marketing costs

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s natural to look at your marketing spend and try to find ways to cut back. Some of our clients have found themselves in this exact situation due to the COVID-19…

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emerson veenstra

Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school, and has experience working in both front-end and back-end web development. He loves to use digital tools and creative thinking to solve business challenges, and he also likes to stay…

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how to create an editorial calendar

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we ask our team to blog when they can,” or “we write content when something important happens.” Unfortunately, these ad hoc strategies are unlikely to yield consistent long-term results. Ideally, your…

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