LaFleur Marketing Has Been Named a “Good for Grand Rapids” Business
Written by Kyle McCarthy
At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work to our clients, we have built a work culture of excellence based on trust, respect, and understanding.
Each month we take that culture a step further by investing in our community through volunteer outings. And now, our marketing agency has been recognized as a “Good for Grand Rapids” company by Local First.
What Is Good for Grand Rapids?
Good for Grand Rapids is a program sponsored by Local First — a Grand Rapids organization dedicated to diversity, inclusion, and equity that promotes “the development of an economy grounded in local ownership that meets the basic needs of people, builds local wealth and social capital, functions in harmony with our ecosystem, and encourages joyful community.” The group includes a wide range of local businesses such as breweries, restaurants, engineering firms, housing developers, and marketing agencies.
The Good for Grand Rapids initiative is designed to unify local companies that are dedicated to creating meaningful change in our town and across West Michigan. They’re especially interested in companies developing quality careers, building strong communities, and working for healthier communities throughout the Great Lakes region. Participating companies receive helpful resources and tips regarding best practices for sustainability and social good.
The program provides numerous opportunities throughout the year for companies who want to be more active in the community, including educational workshops and networking events. They also offer a free online assessment that gives companies a baseline understanding of the impact they’re making in their community. This 60-minute test empowers businesses to measure their current best practices related to their staff, their community, and the environment. And it provides a springboard for growth by comparing their existing efforts to peers across the country.
LaFleur Marketing Is Improving the Greater Grand Rapids Area
Community involvement is one of our company’s core values, and we have made a concerted effort to improve our local community. Each month, a LaFleur team member proposes a project they feel especially passionate about and schedules a time and place to contribute. These events typically take place during work hours, which makes it easy for employees to participate without having to compromise time spent with their families.
We recently polled our staff about what they enjoy most about working at Lafleur Marketing, and almost every member of our organization mentioned our community involvement efforts, which is a testament to what we’re building as a team. We believe in Grand Rapids. We believe in one another. And when we work together, we know we can achieve remarkable things for our clients and our community.
Some examples of our volunteerism include:
- Visiting and dining with seniors
- Building websites free of charge for non-profit organizations
- Donating blood with the American Red Cross
- Feeding the homeless and less fortunate
- Helping to build local parks
- Farming community gardens
- Working with Slow Food West Michigan at a family farm to modify a shipping container to use as a primitive off-grid compost processing and storage facility
As we continue to grow and mature as a company, we will be looking for even more community involvement opportunities that bring us closer as a team and make a real difference in West Michigan and beyond.
Local First Is Launching a New Initiative
We believe in Local First and are so proud to be recognized as a company that is “Good for Grand Rapids.” Now they’re launching a new initiative that is even more ambitious: “Good for Michigan.”
Nearly 100 businesses participated in the initial campaign, and businesses across the state now want similar programs in their own cities. This statewide effort will continue to celebrate and promote companies making a positive local impact.
If you’re looking to strengthen your team and your community while helping others and the environment, Good for Michigan might be the campaign for you. And even if you live out of state, you can still take Local First’s assessment to establish a foundation for real change wherever you live and do business.
Contact LaFleur to Learn How We’re Helping Our Community and Our Clients
Our primary goal at LaFleur is to help our clients generate great leads that become loyal clients. And we have recruited truly outstanding, talented individuals to achieve that goal, individuals who care deeply about the communities in which they live and work. We love our monthly volunteering initiative because it empowers our team to make a real difference, connects us with other organizations, and helps bring us all closer together.
That sense of purpose and unity translates to awesome results for our community — and our clients.
And if you’re in the area and would like to work together on a Grand Rapids volunteering project — let us know!