For decades, personal injury firms have competed on relatively even footing. While firms varied in...

Your editorial calendar is more than just a schedule. At its best, it’s a strategic framework that...

Your firm’s intake volume is steady, your ad campaigns are generating calls, and you’re doing the...

At LaFleur, we’re in the business ofhelping others grow. But over the past year, we’ve made a...

Hi, I’m Chip LaFleur!

As the founder and president ofLaFleur Marketing, I wear many hats:...

Law firms are investing in AI, but implementation rarely matches ambition. From research platforms...

If you’ve been paying attention to legal tech headlines, you’re forgiven for thinking artificial...

This blog is based on our recent Connectionology webinar, AI and Data-Driven Decision-Making:...

Every time we push the boundaries of AI in legal marketing—automating intake forms, writing ad...

You may have missed it—just a new icon, a few extra words in the search bar: “AI Mode.” But this...

We’re hurtling into the age of AI, and if you believe the hype, lawyers are either about to be...

In 2025, marketing teams are being pushed harder than ever. Publish more, track more, prove more....

It often starts with an analytics dashboard—or rather, too many of them. A firm invests in CRM,...

The SEO landscape is changing. People are searching. They’re engaging. But they’re not clicking....

AI-generated content is fast, affordable, and often surprisingly persuasive. In a competitive legal...

Why a pre‑publication report deserves your attention

I know. “Pre‑publication” sounds as thrilling...

Not every influencer is on TikTok

In an era defined by information overload, skepticism, and...

Advertising shouldn’t feel like gambling.

Many law firms and small businesses see paid advertising...

AKA: Why your developers might be feeling defensive, and why this AI shift affects you too

Ever...

Old habits die hard, but they do die. Recently, I was working on a lunch and learn deck and I...

Google’s Local Services Ads (LSAs) have become a valuable lead source for many law firms. But...

Is your marketing actually working?

Most marketing reports are a mess. They’re either so vague they...

The algorithms are already talking to your next client

Open Google and type “how to settle a car...

Marketers can’t leave small firms behind.

If you’re running a small law firm, marketing probably...

If you’re wondering why your AI pilot project stalled, or why your team still prefers sticky notes...

Content strategists are not underpants gnomes.

There. I’ve said it.

Not all shiny new AI tools are built to serve your clients or your firm. Here’s how to tell who’s...

The first time we rolled out an AI-powered tool to a team, I was so excited. My own experiments...

Digital marketing strategy can get expensive fast. And when your data doesn’t make sense—or worse,...

You asked a generative AI tool to write a blog post for your firm or practice’s website. In...

Local SEO for law firms isn’t about convenience or vanity metrics—it’s about survival. In today’s...

Data literacy for leaders isn’t optional anymore

A few years ago, I sat in a meeting with a...

Insights from Chip LaFleur’s conversation with Jon Czeranna, Executive Director at Wit & Craft

Artificial intelligence (AI) has already begun reshaping the legal industry. Whether you’re using...

GRAND RAPIDS, MI – LaFleur Marketing is excited to announce that Core Insights is now Clearboard,...

“In small ways like this – and in larger ways, too – we Americans need to reconnect with one...

A comprehensive look at the strategy powering modern businesses 

Your firm is juggling a dozen...

Schema markup and SEO. There’s a lot of talk about it being essential to both search engine and...

What the U.S. Copyright Office’s report means for your business  

Note: This article was written and...

For decades, one thing seemed certain. Content and SEO were king. But today’s landscape has...

Every business wants to scale and grow. But trying to grow your marketing program without a clear,...

For many attorneys, the thought of retiring or transitioning out of their practice can feel...

Leadership principles transcend industries. Whether you’re leading a military battalion or managing...

Artificial intelligence (AI) is transforming the marketing world, creating opportunities to connect...

I was sitting at a table with some of the most respected leaders in the industry, talking about...

The future of legal analytics: Insights from ThoughtSpot’s executive dinner 

In the heart of...

Digital advertising has transformed how businesses reach and engage their audiences. With the...

Scalable marketing is essential for organizations focused on sustainable growth. The rate at which...

As organizations grow, their marketing operations often struggle to keep pace. Leaders in financial...

Content marketing has always been about reaching people where they are, with the right message, at...

The evolution of search and conversions 

Traffic across the internet is down, according to many...

The rise of artificial intelligence (AI) in marketing has sparked a wave of excitement—and,...

Your client journey: A roadmap to marketing success 

In the rapidly evolving world of digital...

As of 3/12/2025, LaFleur Core Insights is Clearboard. Learn more here.

Data-driven marketing transforms raw data into actionable insights, helping businesses like yours...

I had the honor of presenting at the Grand Rapids Chamber’s CEO Summit 2024, where we delved into...

Brooke Lively, founder and president of Cathcap, and Leigh Ebrom, Director of Compliance and...

Jump to:• The power of storytelling• Design and a seamless user experience• Leveraging data for...

There is a shift happening in search away from SEO. Search engines, particularly Google, are...

Eric Ganci from Casey Gerry Law shares how he uses ChatGPT (more affectionately known at LaFleur...

Throughout 2022, Google published 10 different updates to its search engine algorithms throughout...

There’s a good chance that you consider “word of mouth” one of your company’s top lead generators....

It feels like everyone is talking about AI lately. Whether it’s ChatGPT writing ads in the voice of...

In celebration of Disability Pride month, we sat down with LaFleur’s in-house accessibility...

Today’s guests: Mandy Hicks and Hally Pinaud!   Mandy is the director of marketing and...

If your law firm runs any kind of paid advertising, the success of your campaigns almost certainly...

Healthcare organizations—whether they are independent medical practices, large consolidated medical...

(And 4 strategic law firms that get it right)

The best lawyers are strategic. They have a vision of...

Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her...

A social media presence is a must for any business, your law firm included. More than 70% of...

The business of law, legal marketing, and converting leads: An interview with Harlan Schillinger

Stop us if you’ve heard this one: if you want your law firm to compete for more prospective...

You might be unfamiliar with the term “programmatic advertising,” but that doesn’t mean that these...

If your firm saw an unexpected dip in traffic in 2021, you’re not alone. Google released a new...

PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a...

Email marketing is underappreciated by most law firms and businesses. However, when email campaigns...

In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack...

With more than 500 million users, LinkedIn is one of the largest social media networks on the web....

Pay-per-click advertising, or PPC, is a popular advertising tactic for many law firms. Yet, many...

How to make the most of LinkedIn for your law practice

Frank Ramos joins us for this episode of...

If you’re not familiar with search engine optimization (SEO) best practices, you may never have...

Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless,...

If you’re like us, you’re sick of click-bait and sales-driven personal injury marketing blogs that...

If the social media juggernaut Facebook is ever going to slow down, it won’t be in 2021. According...

You probably remember the rules prohibiting misleading statements and solicitation from your law...

Growth strategies are vital to the ongoing success of your law firm, especially when you run a...

Episode 28 of Legal Marketing Radio, “How to Grow Your Law Firm the Right Way, with Krystal...

Episode 27 of Legal Marketing Radio, “Google My Business for Attorneys, with Davis Baer” is out...

Episode 26 of Legal Marketing Radio, “Keeping Your Clients’ Data Secure, with Scott Dresen” is...

What’s in a brand identity?

You may not think of your legal practice as a “brand,” but just like...

Episode 25 of Legal Marketing Radio, “Do It Live! How Attorneys Can Use Facebook Live, with Kim...

Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has...

Episode 24 of Legal Marketing Radio, “How Lawyers Can Use Technology to Improve Their Practices,...

You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do...

Episode 22 of Legal Marketing Radio, “Thinking Through the Client’s Journey, with Yolanda...

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if...

Episode 21 of Legal Marketing Radio, “Making Sense of Social Media, with Ethan Wall,” is out now on...

Episode 20 of Legal Marketing Radio, “Online Reputation Management and Why It Matters for...

Episode 19 of Legal Marketing Radio, “Spring Cleaning: How to Tidy Up and Repurpose Underperforming...

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in...

Episode 18 of Legal Marketing Radio, “How Lawyers Can Become Better Closers,” featuring Ryan “The...

Episode 17 of Legal Marketing Radio, “Increasing Conversions and Understanding the Digital...

Episode 15 of Legal Marketing Radio, “How to Troubleshoot Your Digital Marketing Campaigns, Part 1”...

Legal Marketing Radio is back after a short hiatus! Episode 16, “How to Troubleshoot Your Digital...

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of...

Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to...

Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to...

When you’ve devoted years of hard work plus untold emotional and financial investment into creating...

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a...

The latest episode of Legal Marketing Radio, “The State of Content Marketing 2017, Part 2” is out...

The latest episode of Legal Marketing Radio, “The State of Content Marketing 2017, Part 2” is out...

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing...

Many law firms experience slow seasons and learn how to plan their business around them. However,...

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall,...

Is your current digital marketing plan not producing the results you expected, or did you fail to...

Episode 10 of Legal Marketing Radio, “Linkbuilding Fundamentals for Law Firms” is available now on...

Episode 23 of Legal Marketing Radio, “Why Every Lawyer Needs a Great Peer Network, with James...

Episode 11 of Legal Marketing Radio, “The Menchaca Case and How to Publicize Major Verdicts, with...

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses...

Episode 9 of Legal Marketing Radio, “Steps to Better CTAs / Vista Conference Reflections” is out...

Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them...

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s...

At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant...

Episode 8 of Legal Marketing Radio, “5 Branding Mistakes You Can’t Afford to Make,” is available...

What is high-quality content? It’s not easy to define “good” content, but you can always use the...

Today’s small and local business environment is increasingly competitive. You need to be agile,...

Ready for a lesson in pay-per-click (PPC) advertising with two of LaFleur’s finest? Episode 7 of...

Part two of our legal marketing roundtable discussion is now available! Episode 6 of Legal...

Your Customers Demand Online Security

Privacy and security are persistent concerns for internet...

The first roundtable episode of Legal Marketing Radio is out now! Episode 5 is available today, and...

LaFleur is committed to giving back to our community through our monthly team volunteer projects....

Episode 4 of Legal Marketing Radio is available now via Soundcloud and iTunes! You can use the...

Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have...

Get the Best Provider and Best Price for Each Marketing Service

Distributing your marketing efforts...

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means...

The third episode of Legal Marketing Radio is available now via Soundcloud and iTunes! You can use...

LaFleur believes in investing in our community, both as a business and as a neighbor. This winter,...

Episode 2 of Legal Marketing Radio is available now via Soundcloud!

Most lawyers understand the need for a robust marketing strategy in today’s competitive economy....

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your...

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand...

As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand...

Our volunteer days are always a bit of an adventure. With each team member having a chance to...

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group...

Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open...

Imagine you make a new professional contact — perhaps a potential friend, even — at a conference....

Asking employees to write and post company reviews is a common practice that can give consumers and...

At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride...

We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an...

Hosting events is a great way for your healthcare organization to get in front of a captive...

Helping Our Local Community in Grand Rapids — One Blood Donation at a Time

Every month, a team...

What Is a Landing Page?

Here’s a simple landing page definition: a landing page is any page someone

As an attorney, you know that attracting and retaining great clients is all about strong...

LaFleur in the Community: Kids Food Basket

LaFleur Marketing Community Outreach

At LaFleur, we...

The Value of Having a Local Google My Business Listing

Google has over 90% of global market share...

The Mediator Controls the Message

If you’re a professional mediator or an attorney who’s trying to...

Writing Great Legal Content That Drives Prime Leads

Lawyers are constantly writing documents,...

Helpful Strategies for Managing Remote Teams

As someone who works 2,284 miles from my company’s...

Email Marketing Means Sending as Many Emails as Possible, Right?

Absolutely not.

Email marketing is essential to communicating with your past, current, and future clients. It’s a...

Brand identity can be a tricky thing to pin down, especially for law firms. Most attorneys and...

Everyone Knows Quality Online Copywriting Is Essential

By now, most businesses know they need a...

Lots of companies are adding podcasts to their digital marketing mix right now — and with good...

Consistency is one of the hallmarks of building trust. Without it, your customers and clients won’t...

Get Off on the Right Foot!

You’ve implemented a lead generation strategy to get more potential...

More Traffic Isn’t Always Better

Seeing more and more website visitors every month is a great...

Content marketing is incredibly competitive

Sometimes, the scale of something can paralyze our...

Imagine that you’re driving to meet a lawyer for the first time. You arrive at their office, and...

A Brave New World

In the not-too-distant past, all it took for an attorney to build a large and...

Too often, digital marketers focus almost all of their attention on the most challenging marketing...

Email marketing should be a part of every law firm’s online marketing strategy. With up to a 4,300%...

The verdict is in: Many people aren’t fond of attorneys

It’s no coincidence that nearly everyone...

You’ll find many differing opinions when it comes to the choice between directing your firm’s web...

To Market or to Advertise?

While many experts attempt to draw a line between advertising and...

A Bad Rap: Attorneys in the Popular Consciousness

It’s no secret that lawyers have a mixed...

Your web content management system (CMS) is the backbone of your digital presence. It is the...

“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to...

Sharing information on social media sites as well as personal and professional blogs, especially...

As a college professor who regularly teaches (and who prefers to teach) foundational writing...

We know language. Whether we’re discussing the etymology of our agency name or toying around with ...

Every business has a history; you can read a bit more about the episodic history of LaFleur Legal...