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glossary

Digital marketing From A to Z: LaFleur’s glossary

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever you run into digital marketing lingo you’re not familiar with. If you can’t find a definition for the term in question, send us an email and we’ll explain it and add the term to the dictionary — as long as it’s relevant.

#

#: The symbol for a hashtag (see hashtag).

301 redirect: A tool that automatically redirects a visitor from one web page to another. (Example: you own cats.com and dogs.com, but you decide that you want to merge both sites into a new site, pets.com. You would set up a pair of 301 redirects that send all the traffic from both the old sites to the new one.)

302 redirect: A temporary version of a 301 redirect.

404 error: The error message you receive when you try to visit a webpage that doesn't exist. Sometimes the page actually says "404," while other times it will display customized text.