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CLEAR marketing®

Clear results

At LaFleur, we don’t believe in ad hoc tactics or one-size-fits-all campaigns. That’s why we built the CLEAR Process®   a proprietary, five-phase methodology designed to help organizations in regulated industries achieve measurable, compliant growth.

From discovery to optimization, each stage of the CLEAR Process ensures your marketing is strategic, scalable, and accountable to ROI.

Let’s get started

Curate

Build Your Strategic Foundation

We begin by curating the insights that matter most. Through market research, stakeholder workshops, audience analysis, and compliance reviews, we uncover opportunities and shape your strategic direction.

  • Market and competitive intelligence
  • Compliance considerations (HIPAA, Bar, SEC, etc.)
  • Narrative mapping to align brand and audience needs

If you’re ready to start creating, let’s set up a 30-minute call to get to know each other.

Launch 

Establish Your Market Presence

Building on a strong foundation, we launch. Core touchpoints — from your website and digital profiles to print collateral and in-person experiences — create your organization’s public footprint. Each channel is informed by the insights curated in Phase One, ensuring every audience interaction reflects your strategy and meets compliance requirements.

  • Compliance-ready, conversion-focused websites
  • Brand identity systems and messaging frameworks
  • Digital activation across search, social, and paid media
  • Traditional assets like print collateral, presentations, and events

Expand

Launch Fast and Iterate

Once your foundation is in place, it’s time to expand. We build on your initial launch — not just your website, but also campaigns, content, and brand platforms — and extend your reach into new opportunities.

From thought leadership development to multi-channel campaigns, this stage is about amplifying your expertise and positioning your organization as a trusted authority in your industry.

  • Expanding from blogs and websites into podcasts, video, and speaking engagements
  • Building multi-channel campaigns that integrate paid, organic, and offline tactics
  • Strengthening brand authority through executive branding and thought leadership

Amplify

Scale What Works

With your influence established, we amplify. This phase is about doubling down on the strategies, channels, and messages that deliver measurable ROI.

We use advanced analytics, paid media, and conversion rate optimization to scale your reach efficiently. Whether it’s expanding a successful campaign, investing in high-performing content, or optimizing your digital funnel, Amplify ensures your marketing momentum accelerates.

  • Paid media management (search, social, programmatic)
  • Conversion rate optimization through A/B and multivariate testing
  • Growth-focused investment in high-performing campaigns

Refine

Optimize and Evolve

Marketing doesn’t end at launch or scale — it evolves. In Refine, we continuously analyze, test, and optimize your campaigns, content, and platforms. This ensures your strategy adapts to shifting markets, changing regulations, and audience behavior.

Using ClearBoardTM, our proprietary analytics platform, along with AI-powered insights and compliance monitoring, we turn data into action — helping you maximize ROI and stay ahead of competitors.

  • Continuous performance monitoring and optimization
  • Predictive analytics and AI-driven recommendations
  • Compliance reviews for regulated industries (HIPAA, SEC, Bar)
  • Iterative improvements that keep your marketing future-ready

Let’s build a CLEAR path forward

The first step is a 30-minute call to understand your needs and goals.

Let’s connect

Human-centered, growth-insights marketing

Rather than an ad hoc approach, we curate tactics and use a data-first approach to
connect with your audience and move you toward your goals.

Branding
Go-to-market
Lead generation
Awareness and reach
Thought leadership
Web development

Develop and launch your brand

Stand out and connect with your audience. 
With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.

Learn more See our work

Associated services

— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation

— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification

Gold Quotes

LaFleur Marketing is thorough, strategic, detailed oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”

— Kathy Farmer, Bay Health Development / Canopy Health

Launch new services or products

Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.

Learn more See our work

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization

— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production

Lead generation

Turned sales presentations into powerful stories

Lead generation

Content strategy

Go-to-market

Grew by roughly 70,000 members

Go-to-market

Content strategy / Go-to-market strategy / Paid advertising

Find, nurture, and reengage leads

Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.

Learn more See our work

Associated services

— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy

— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

Lead generation

126% increase in conversions

Lead generation

Creative strategy / Digital advertising / Keyword analysis

Broaden your reach

Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.

Learn more See our work

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads

— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

Awareness and reach

80% increase in LinkedIn followers

Awareness and reach

Analytic insight / Content creation / Content strategy

Awareness and reach

Addy award winner

Awareness and reach

Analytic insight / Content creation / Content strategy

Highlight your expertise

Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.

Learn more See our work

Associated services

— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development

— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production

Thought leadership

Ongoing campaign

Thought leadership

Art direction / Content creation / Video and audio

Develop your website

Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.

Learn more See our work

Associated services

— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization

— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production

Web development

75% reduction in hosting costs

Web development

Art direction / Content creation / Creative strategy