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ABOUT LAFLEUR MARKETING

Data-driven digital marketing with a human touch

LaFleur Marketing is your forward-thinking digital marketing partner. Founded by Chip LaFleur in 2015, we have become a key player within the digital marketing landscape, recognized in the 2023 Inc. 5000 list for our rapid growth and innovative approach. We specialize in creating data-driven marketing strategies tailored to meet the specific needs of law firms, professional services firms, healthcare organizations, technology companies, and other growing businesses.

We unleash our rebellious spirits at LaFleur. We follow trends and aggressively test-and-learn, tackle big problems, ask audacious questions, and explore creative answers.

Data-driven digital marketing with a human touch

Our values

Our values underpin everything we do at LaFleur, guiding our approach to SEO, website development, branding, and go-to-market strategy. We are committed to delivering work that resonates with our clients’ target audiences, driven by a blend of human-centered insights, creativity, and data-driven intelligence.

Commit to excellence

We continually push ourselves to do great things and take pride in our work. When we experience failure, we come together and learn from our shared experience. 

Value relationships 

People are at the core of everything we do. We build enduring partnerships with our clients and team members. Transparency, mutual respect, and shared goals are essential to our culture. 

Act in good faith  

We look out for our clients and colleagues. We act honestly and in our clients’ best interests. We exercise accountability through meaningful feedback loops with our clients and teams. 

Our philosophy

Marketing success comes from understanding and connecting with people. By weaving empathy and data through every facet of our work, our curious and collaborative teams of account strategists, designers, content marketers, and developers craft marketing strategies that exceed our clients’ expectations.

Do the research

We create impactful work when we understand our client, their audience, and the strategic plan.

Be accountable

We foster open communication and enable continuous improvement through meaningful feedback to achieve client success.

Value results over conformity

We measure success based on results and data, not traditional hierarchies or processes.

Learn from experience

We drive positive change by staying at the forefront of our craft, analyzing feedback, and adapting to improve processes and outcomes.

Be transparent

We cultivate trust by openly sharing information, encouraging candid feedback, and creating an environment where every voice is valued.

Develop relationships

We invest in building authentic relationships to create a culture of collaboration, resilience, and shared purpose.

Our impact

Quote

The team at LaFleur is collaborative, creative, and offers industry-backed insights. I have been so happy with our partnership!”

— Brook Schmidt, Karl Truman
Lead generation

126% increase in conversions

Lead generation

Creative strategy / Digital advertising / Keyword analysis
screenshot of social campaigns

Grew by roughly 70,000 members

Go-to-market

Content strategy/ Go-to-market strategy/Paid advertising

Community and leadership

Community involvement and leadership are at the heart of LaFleur. We engage in local initiatives and contribute to Grand Rapids’ rich history of community activism. Our team’s dedication extends beyond business metrics to making a tangible difference in the communities we serve.

community@lafleur.marketing

Community engagement blogs

Connect with us

To learn more about our human-centered approach to digital marketing and how we can help you achieve your goals, give us a call. We’ll start with a 30-minute call to understand your needs and carve a CLEAR path forward for your business.

Reach out today