What is the role of AI in building scalable marketing?
Every business wants to scale and grow. But trying to grow your marketing program without a clear, data-driven plan is like driving cross-country without a map: inefficient, risky, and a potential drain on resources.
That’s where artificial intelligence (AI) steps in. By automating repetitive tasks, enhancing personalization, and delivering actionable insights, AI can drive scalable marketing without breaking the bank. In this blog, we will explore the ways AI transforms marketing scalability and how LaFleur supports businesses in their AI-powered evolution.
What is scalable marketing?
In plain terms, scalable marketing is about growing your marketing efforts without needing to grow your in-house resources at the same rate. It’s about doing more with less—more campaigns, more personalization, more ROI—with the same or fewer resources.
When scaling fails, companies can find themselves stuck in resource bottlenecks, grappling with inefficiencies, or overspending on bloated budgets. AI-powered tools can help businesses sidestep these common pitfalls.
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How does AI enable scalable marketing systems?
AI shouldn’t fully overtake a company’s marketing program. Instead, artificial intelligence should inform and complement human decisions. There are many ways AI can serve a growing marketing program.
Automating repetitive tasks
AI can assist in or take care of tasks that are more time-consuming and less intensive for humans to perform on their own. Such tasks include email scheduling, social media scheduling, and some forms of content creation. Incorporating AI into these tasks can help save time, reduce errors, and ensure more consistent output.
Enhancing personalization at scale
Using proper targeting, AI can help deliver more relevant content to larger audiences without increasing the overall human workload. Examples of uses include AI-driven audience segmentation and personalizing email campaigns.
Delivering insights via data analytics
AI can help make data more accessible and readable, powering more accurate and effective decision making. Products such as our AI-powered dashboards can help shed actionable insights on campaign performance and provide predictive analytics for customer behavior.
Streamlining paid media campaigns
Paid ads can take a lot of human patience and effort to improve their return on investment. AI can cut that time by identifying high-performing keywords and recommendations for optimizing ad placements and budgets.
Yet while the benefits of AI on scalable marketing can be considerable, they must align with a company’s human element for best results.
AI consulting gets teams and machines working together
AI isn’t a plug-and-play solution. Companies that dive into AI without proper planning often hit roadblocks—higher costs, misaligned goals, and tools that sit unused.
AI consulting steps in to help businesses bridge knowledge gaps, identify the AI-powered tools best suited for their needs, and reduce the barriers to implementation and use. And when it comes to meeting marketing with AI, LaFleur consultants can serve as a much-needed well of experience.
How LaFleur Marketing helps build scalable marketing systems
Our approach toward incorporating AI into scalable marketing is centered where it belongs: on the people using it.
We begin with an extensive audit of a company’s existing tools, operations and workflows. We see how things work and make strategic recommendations on where AI might best fit in and where other methods might be more appropriate.
Once recommendations are made, we help companies gain a more comprehensive grasp of AI use through workshops on AI integration. These workshops help teams learn how to use AI tools effectively and sustainably, with emphasis on compliance, risk management, and efficient strategies.
With a stronger foundation of knowledge and expectations, we then help businesses choose and implement the best AI tools for their needs. We will not push specific software for every case. That is not how AI implementation succeeds. The users must understand how the AI may supplement their needs and how each option might or might not further their goals.
Finally, we provide deliverables designed for action. From audit reports to step-by-step implementation plans and team training materials, we help ensure teams can get running quickly and have a strategy for long-term success.
When LaFleur works with clients, we aim to bring the best of the old school and the new. We have a reputation as a forward-thinking partner in AI-driven marketing solutions (watch Chip’s presentation on AI at the 2024 West Michigan CEO Summit), but we also stay true to the regulations and demands that drive marketing compliance and success in different industries.
Our mix of AI and fundamental experience can save time, improve ROI, and increase marketing agility. You can have the backing of marketing specialists and the technology to cut through the clutter holding back effective decisions – all in one package.
Fit your marketing strategy to scale
Want to see how we can help your marketing strategy scale alongside your company’s ambitions? Schedule a consultation with LaFleur Marketing. Our AI consulting packages start at $5,000, and we’d be happy to discuss many other options with you as well.
With LaFleur’s AI consulting, scaling your marketing just isn’t possible – it’s inevitable. Contact us today and let’s talk.
