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Marketing insights

Marketing tips, trends, and updates from our subject matter experts. Explore our blogs, podcasts, videos, and ebooks.

Featured resources

Blog

Navigating State Bar rules on AI-generated ads (+ a 50-state overview)

Leigh Ebrom

May 19, 2025

Blog

Generative AI training data and copyright: Decoding the U.S. Copyright Office’s soon-to-be published report

Leigh Ebrom

May 15, 2025

The rise of attorney influencers: Building trust and visibility in a distracted age

Blog

The rise of attorney influencers: Building trust and visibility in a distracted age

Leigh Ebrom

May 12, 2025

Blog

Creating an advertising plan in 2025: A strategic guide for professional service firms

Bob Flavin

May 7, 2025

Blog

What Is “vibe coding,” and why should marketers care?

Charlie White

May 5, 2025

Generative search optimization in 2025: What the data says (and what smart brands are doing about it)

Blog

Generative search optimization in 2025: What the data says (and what smart brands are doing about it)

Leigh Ebrom

April 29, 2025

What law firms need to know about Google’s 2025 LSA terms and conditions (and attorney-client privilege risks)

Blog

What law firms need to know about Google’s 2025 LSA terms and conditions (and attorney-client privilege risks)

Leigh Ebrom

April 28, 2025

Blog

The marketing analytics checklist every small firm needs

Chip LaFleur

April 24, 2025

Man standing in a business suit looking at his phone.

Blog

How law firms win in the age of legal consumerism and AI

Leigh Ebrom

April 21, 2025

Blog

Small law firm marketing is broken. Here’s how we’re rebuilding it

Chip LaFleur

April 17, 2025

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