Build a strong marketing foundation with LaFleur
No matter how slick your advertising is, your law firm’s marketing efforts won’t convert leads into high-value clients without a strong foundation. That’s why LaFleur prioritizes fundamentals, like branding and SEO. Learn how we can help your firm build better marketing strategies from the ground up.
Download the 2021 Marketing Checklist
For a comprehensive run-down on all the trends and tried-and-true tactics, download our 2021 Marketing Checklist.
Your brand is your reputation
Your law firm’s brand isn’t just a color palette or a catchphrase—it’s how people see you in the community. Ask yourself, what are the first words your clients and peers use to describe you? Intelligent? Charismatic? Compassionate? Tireless? Those sentiments should be the core of your brand. Your branding can influence everything from who schedules a consultation to who refers cases to your firm. So, how do you build a better law firm brand?
- Identify and embrace your firm’s unique values and mission
- Craft marketing materials and communications that express your values in both their design and content
- Foster a law firm culture that consistently expresses your values
This isn’t an easy process. It takes a lot of introspection, critical thinking, buy-in from your team, and clear and enforceable processes.
That’s why so many lawyers turn to LaFleur.
Law Firm SEO (in Plain English)
Search engine optimization (SEO) is one of the foundations of a robust legal marketing strategy. Just like lawyers, SEO experts have their own language. However, unless you have the right tools and knowledge, their recommendations about backlinks, website architecture, H1 tags, and the largest contentful paint can seem like gibberish.
However, consider this:
- 68% of people’s online activity starts with a search engine query
- <1% of people ever visit the second page of their search results
SEO tactics that deliver
How a strong foundation and SEO helped Crosley Law convert a multimillion-dollar lead
Tom Crosley takes the same approach to digital marketing that he uses with a complex personal injury claim: he does the research, consults with trusted experts, and builds a strategy that is trial-tested and data-driven. So, when he was looking for a new marketing partner, his choice was easy. “LaFleur’s approach mirrors mine,” he says.
Our team spent time getting to know Crosley Law, their clients, and the firm’s goals. Then, we built a marketing strategy that aligned with best practices and Crosley Law’s unique needs. This included new brand guidelines, a well-optimized website and designed with their clients in mind, and other tools that helped provide a better and more consistent client experience.
This strong foundation led to real results. In just one year, Crosley Law’s key performance indicators skyrocketed:
- 449% increase in organic traffic to their website
- 112% increase in the law firm’s tracked leads
- 35x increase in their conversion rate
However, for both Crosley Law and LaFleur, nothing compares to connecting with someone in need and helping them get the compensation they deserve.
Crosley Law's website converts a multimillion-dollar lead
A young man was hit by a commercial driver while walking home from work. He suffered severe injuries, including head trauma. His family quickly began looking for help with his legal claims. After a word-of-mouth suggestion, a father of the injured young man searched online for Crosley Law.
As they explored the firm’s website, the family was impressed by its voice, tone, and the quality of its content. They scheduled an initial consultation, and their in-person experience was just as good as their online interactions. Crosley Law consistently expressed its skill, intelligence, and commitment to its clients. The family never looked back.
Thanks to Tom’s hard work and dedication, they settled their son’s claim for $9,000,000—the largest mediated settlement in Texas that year.
What our clients say
“When people visit my website, they get a clear understanding of who we are and what makes us exceptional. LaFleur’s approach to website fundamentals has helped us broaden our reach and help more people. I’m thankful for their partnership with my firm.”
– Tom Crosley
Digital Marketing for Law Firms: The Secrets to Getting More Clients and Better Cases
Even before your clients retain you, they’re researching you online. If your digital marketing presence isn’t compelling and easy to find, you’re going to miss out on business. But you don’t have time to become a marketing expert. LaFleur wants to help. This book offers practical advice and real-world examples that will improve your firm’s marketing immediately. We’ll show you how to get better leads, improve your ROI, and boost your firm’s brand.
Proven tactics that deliver better leads and cases.
Want to learn more about LaFleur?
From the start, LaFleur has helped law firms become marketing successes. Our mission is to connect good lawyers with their ideal clients, and we work tirelessly to help firms like yours succeed. We’re proud of our work and are committed to transparency, data-driven methods, and long-term partnerships with our clients. If you’d like to learn more about our process and philosophy, call us at (888) 222-1512 or complete the form below.
References
Dean, B. (2019, August 27). We analyzed 5 million Google search results: Here’s what we learned about organic click through rate. Backlinko. Retrieved from https://backlinko.com/google-ctr-stats
Organic Search Improves Ability to Map to Consumer Intent: Organic Channel Share Expands to 54.4% of Traffic. (2019). BrightEdge. Retrieved from https://videos.brightedge.com/research-report/BrightEdge_ChannelReport2019_FINAL.pdf
LaFleur: A 2021 AAJ Platinum Sponsor and Your Trusted Marketing Partner
From the start, LaFleur has helped law firms become marketing successes. Our mission is to connect good lawyers with their ideal clients, and we work tirelessly to help firms like yours succeed. We’re proud of our work and are committed to transparency, data-driven methods, and long-term partnerships with our clients. If you’d like to learn more about our process and philosophy, call us at (888) 222-1512 or complete the form below.