After operating their successful Chicago law firm for nearly 10 years, the branding and website for Paul and Steve’s law firm needed a refresh. Their industry expertise and loyal clients spoke to their capabilities. However, they recognized the need to attract new clients and reflect their commitment to personalized service. Our brand refresh for their firm increased engagement by 110% in six months.
Their site had a dark blue and gray color scheme and stock photo imagery that blended in with countless other law firm websites. To differentiate, we introduced a modern color palette of greens, yellows, and off-whites. We also wanted to update the photography, grounding the firm and reinforcing their emphasis on nurturing trusting relationships. Taking a human-centered approach, we incorporated custom photography featuring Paul, Steve, and their team connecting with clients in recognizable Chicago settings.
Their existing site content contained generic descriptions focused on practice areas rather than an SEO strategy and their specialized approach. We worked closely with Paul and Steve to align the copy with their specialties and capture their customized, relationship-based approach while optimizing the copy to increase search visibility.
Client:
Industry:
Services provided:
Paul and Steve’s old website
110%
increase in engagement,
in six months
Early style direction for client approval before the site build begins
Photography and art direction taking shape
Full translation of the site to spanish
Finished site