As a leading philanthropic voice, Global Impact sought to realign their online presence with their expanding influence and evolving brand image. Their existing website was becoming prohibitively expensive so they came to LaFleur seeking a more sustainable solution. They also wanted to better showcase their philanthropy work to various audiences like charities and donor organizations.
We rebuilt their website and optimized hosting, reducing their monthly costs by 75%. Additionally, we implemented over 30 custom data types to facilitate dynamic storytelling tailored to diverse audiences, from donors to beneficiaries. Additionally, with over 4,500 new links, the architecture we designed guides users through an exploratory and meaningful journey. For example, the same program data can highlight logistical details to donors while showcasing emotionally impactful stories to inspire philanthropic support. This innovative approach sets a new standard for digital engagement and thought leadership in the philanthropic sector.
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Watch the project story video
75%
reduction in hosting costs,
maximizing efficiency
A look at the past site
Partnering with LaFleur for a new website and platform transition went as smooth as it possibly could have. We knew we were bringing a complex request to their team, but they tackled the project with beautiful design, compelling narrative, and organized structure.”
— Cassie Call, Marketing Director, Global Impact
Information architecture
A stylescape presented for client approval before work began
Building the site using dynamic content
Final website
They ensured us at each step of the way that despite the intricacies of the site, it would be a stellar end-product, and they were right! We have received positive feedback from staff, board members, and external clients, and are so pleased we chose to partner with LaFleur.”
— Cassie Call, Marketing Director, Global Impact