Digital Marketing for Law Firms

Chip LaFleur has dedicated his career to empowering law firm and helping attorneys make better digital marketing decisions. In Digital Marketing for Law Firms, he explains complex topics in plain English, helping you maximize your marketing budget. You’ll learn how to:

Build a law firm brand that expresses your value and connects with legal consumers
Write content that attracts readers year after year
Invest in targeted PPC and social media advertising that gets results
Foster brand ambassadors who champion your firm
Create visual content and video that connects with your leads
Select the right KPIs to assess your marketing plan’s performance

Digital Marketing for Law Firm: The Secrets to Getting More Clients and Better Cases

Even before your clients retain you, they’re researching you online. If your digital marketing presence isn’t compelling and easy to find, you’re going to miss out on a lot of business. But many attorneys don’t have the time to research every single marketing tactic and craft a strategic plan from scratch. That’s why we wrote this book. Digital Marketing for Law Firms provides practical, real-world advice from nationally-recognized legal marketing experts.

This comprehensive resource offers checklists, examples, and step-by-step guides that can help you create a website, build your brand, and connect with your ideal clients. LaFleur has been, since day one, a legal marketing agency. We understand the unique challenges that law firms face and how to speak to their clients at every step of their journey. Now, we’re sharing our insight with you.

About the author

Since the early days of the internet, Chip LaFleur has been fascinated by its power and potential. He quickly became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. Soon, he began to help his clients use data-driven digital solutions to reach their marketing goals.

In 2015, Chip founded LaFleur. The Grand Rapids, Michigan-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. Today, LaFleur is a recognized name in the legal and digital marketing industries. The agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services.

Chip loves spending time with his wife and sons in his spare time, building things out of wood and metal, and being outdoors.

This book is a continuation of Chip’s mission to educate lawyers about the power of digital marketing. In it, you’ll find detailed information about how to build your law firm’s brand; create a website; and connect with people through compelling blogs, ad campaigns, and social media platforms. The text is filled with practical information, examples, and anecdotes. Even after many years of working with Chip and his team, I learned some new things while reading it. Even if you decide to hire an agency to build and implement your digital marketing plan, Digital Marketing for Law Firms is a valuable tool. As you read, you’ll gain the expertise and confidence you need to make smart decisions, identify the best partner, review proposals, and assess their performance…”

-TOM CROSLEY, Crosley Law P.C.

This helpful guide explains in simple terms not only why, but also how, to adopt internet marketing strategies that will result in a return on investment for your law firm. Digital Marketing for Law Firms is broken down into 17 easily digestible chapters. My (non-legal!) advice? It’s worth the purchase just for the opportunity to read and implement the steps described in the first chapter, on building a brand, and the sixth chapter, on writing online content that will turn potential clients into your clients.”

-AMANDA NARVAES, Drew Cooper & Anding

Digital Marketing for Law Firms: The Secret to Getting More Clients and Better Cases

Digital Marketing for Law Firm: The Secrets to Getting More Clients and Better Cases

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