Fractional Marketing Team Strategy
Define your positioning, messaging, and competitive advantage.
AI-Powered Insights
Leverage data, ClearBoard, and the latest AI tools for smarter decisions.
Full-Funnel Execution
One team for branding, digital marketing, content, creative, and web.
Their team consistently delivers on time, ensuring that we stay ahead of deadlines without compromising quality. This level of timeliness, combined with their proactive communication, has made the entire process seamless. They don’t just treat us as clients; they view us as partners, and that collaborative spirit is evident in everything they do. Their deep understanding of our industry and unique challenges has allowed us to create truly impactful campaigns that resonate with our audience.”
— CONFIDENTIAL ENTERPRISE CLIENT
From creating compelling visuals with a thoughtful tone to collaborating on earned media strategies, LaFleur made sure our event was well-promoted and strategically positioned. Not only was their professionalism and creativity top-notch, but their kindness and attention to detail really set them apart. They were always responsive, approachable, and collaborative as we worked through edits and feedback. ”
— BETSY MAXWELL, DEVELOPMENT OFFICER, LIGHTHOUSE IMMIGRANT ADVOCATES
80% increase in LinkedIn followers
Awareness and reach
Analytic insight / Content creation / Content strategy
Grew by roughly 70,000 members
Go-to-market
Content strategy / Go-to-market strategy / Paid advertising
Addy award winner
Awareness and reach
Analytic insight / Content creation / Content strategy
75% reduction in hosting costs
Web development
Art direction / Content creation / Creative strategy
Ongoing campaign
Thought leadership
Art direction / Content creation / Video and audio
126% increase in conversions
Lead generation
Creative strategy / Digital advertising / Keyword analysis
Human-centered, growth-insights marketing
Rather than an ad hoc approach, we curate tactics and use a data-first approach to connect with your audience and move you toward your goals.
Develop and launch your brand
Stand out and connect with your audience. With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.
Associated services
— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation
— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification
LaFleur Marketing is thorough, strategic, detail-oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”
— Kathy Farmer, Bay Health Development / Canopy Health
Launch new services or products
Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.
Associated services
— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization
— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production
Find, nurture, and reengage leads
Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.
Associated services
— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy
— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production
Broaden your reach
Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.
Associated services
— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production
Highlight your expertise
Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.
Associated services
— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development
— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production
Develop your website
Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.
Associated services
— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization
— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production
