THE DEDICATED TEAM
BEHIND YOUR MARKETING SUCCESS
All great teams need a leader, a few superstars, and a cadre of outstanding players who are willing to sacrifice their turn in the spotlight for the good of the team. At LaFleur, each of our employees can fill all three roles simultaneously because each of us values initiative, excellence, and perseverance. And because we all share this core group of values, there’s nothing we cannot achieve, both internally and on your behalf.
We have a full (and growing) squad of All-Star caliber marketing professionals. We have the perfect assets in place to conduct thorough research, develop effective strategies, and produce lead-generating deliverables on time, every time.
CHIP LAFLEUR
PRESIDENT
Chip LaFleur has led innovation in marketing and business development over 15 years, spending the last five building, testing, and refining digital marketing systems for law firms. Time with family at home and in the garden, woodworking, and backpacking are favorite distractions.
DAVID VANDEWAA
CONTENT DIRECTOR
David VandeWaa has spent over a decade teaching writing, literature, and history in high school and college classrooms. His work has been published in academic journals, he has traveled extensively in Europe, and he occasionally posts anecdotes about his experiences on his blog.
FALON PETERS
GENERAL MANAGER
PAT KOSE
ACCOUNT MANAGER
Pat Kose is an experienced account manager who has worked with many clients ranging from landscapers to doctors to lawyers. He enjoys traveling, good food, and playing with his daughter.
BECKY ZOBL
PROJECT AND ACCOUNT MANAGER
With over a decade of marketing experience, Becky Zobl has developed a passion for efficiency and details. She naturally connects with others and is a creative problem solver. Out of work, she loves adventuring with her two boys, sewing, and planning how to find the next doughnut.
CATHERINE SMYKA
PROJECT MANAGER
Catherine Smyka is passionate about project management and community activism. She has lived in Seattle and Chicago but loves being back in her hometown: Grand Rapids. Catherine is a storyteller with the NPR program The Moth and enjoys hiking, traveling, and time with her wife and family.
ERIC ROSBURY
PROJECT COORDINATOR
Eric Rosbury has over 20 years of experience managing people, projects, and his expectations for the Detroit Lions. He enjoys working with a team to achieve a client’s marketing goals. When Eric isn’t at work, you can find him striving for perfection on the golf course or cheering on one of his favorite Michigan sports teams.
ROSEMARIE FALSETTA
PROJECT COORDINATOR
Rosemarie Falsetta is an organizational wizard and lover of lists and checkboxes. She thrives on creating structure and systems amidst chaos. When she isn’t in the office, you’ll find Rosemarie planning her next trip, baking something with chocolate, or spending quality time with her family and friends.
DALE ENGELBERT
SENIOR STRATEGIST
Dale is a seasoned marketing and communications strategist who likes overcoming challenges and making abstract, conceptual ideas accessible and easily understood. After hours, she enjoys listening to live music, savoring a good glass of wine, and planning her next adventure.
SARAH LAFLEUR
COMMUNITY RELATIONS MANAGER
Because of her years of experience in marketing, management, and customer service, she can intuitively identify the needs of our team, our client, and our community. She helps LaFleur pinpoint opportunities for community engagement, volunteerism, and growth.
JANE NEWTON
MARKETING STRATEGIST
With an affinity for words, travel, good beer, and great friends, Jane Newton is naturally drawn to communication. She loves action-oriented meetings, laughing, strategizing, and getting stuff done.
STUART PEARMAN
WEB DEVELOPER
With experience in technology, design, web development, and more, Stuart enjoys working with others to solve complex problems. Away from work, Stuart likes to explore new hobbies; right now he's really into house plants.
NICK WRIGHT
FRONT-END DEVELOPER AND DESIGNER
Nick Wright is a front-end developer and designer here at LaFleur. He graduated with a B.A. in Media and Information. His interests include art, technology, animation, games, and just about everything in between. Outside work, you can often find him adventuring outdoors.
KRISTIN ZULLER
GRAPHIC DESIGNER
Kristin Zuller is a designer, illustrator, and lettering artist with over 15 years of experience in the marketing industry. When she’s not sketching, solving a design problem, or researching creativity in the digital space, Kristin enjoys hugging trees and spending time with her family.
LIZ MORRISON
VIDEO EDITOR/PRODUCER
With over seven years of video experience, a color-grading certification, and a bachelor’s degree in graphic design and photography, Liz brings a unique set of skills to every video production she works on. Outside of the editing suite, she enjoys spending time with her family, listening to and playing music, traveling, and making handmade books.
JASON BROWER
SOCIAL MEDIA SPECIALIST
A former MiLB social media pro, Jason Brower helps clients grow their social media presence through creative content and personal interaction. When he is not tweeting, he enjoys spending time with family, outdoor activities, and following his favorite sports teams.
SOWMYA PADIGI
PPC MARKETING SPECIALIST
Sowmya is our PPC marketing specialist who handles all things paid advertising. She is a former Google employee and comes with a wealth of knowledge about AdWords and the online search landscape. She is an expert with campaign management, search analysis, and bid management.
STEVEN THOMAS KENT
MANAGING EDITOR
A former magazine editor and reporter, Steven Thomas Kent has combined passions for digital marketing and journalism throughout his career. He uses both skill sets daily as a managing editor at LaFleur. In his spare time, he likes to read new fiction and play guitar.
LEIGH EBROM
CONTENT SPECIALIST
Leigh is a hopeless research nerd. She loves taking complicated issues and turning them into interesting and understandable content. When she’s not writing, she loves traveling with her family, cooking absurdly large meals, and advocating for Montessori education.
AMY HINMAN
CONTENT SPECIALIST
Amy Hinman is a word nerd who loves beautiful sentences and terrible puns. She’s passionate about engaging, informative content; thoughtful narratives; and perfect cups of Earl Gray tea. Outside of work, Amy can be found riding her bike, playing classical piano, or knitting lumpy hats.
BECCA BARTH
CONTENT STRATEGIST
Becca is a content strategist with a huge crush on the written word and a diverse skillset that includes web development, design, marketing, and content creation. Outside the office, she enjoys reading, cooking, drinking wine with friends, and exploring the outdoors with her dog, Loki.
