THE DEDICATED TEAM
BEHIND YOUR MARKETING SUCCESS
All great teams need a leader, a few superstars, and a cadre of outstanding players who are willing to sacrifice their turn in the spotlight for the good of the team. At LaFleur, each of our employees can fill all three roles simultaneously because each of us values initiative, excellence, and perseverance. And because we all share this core group of values, there’s nothing we cannot achieve, both internally and on your behalf.
We have a full (and growing) squad of All-Star caliber marketing professionals. We have the perfect assets in place to conduct thorough research, develop effective strategies, and produce lead-generating deliverables on time, every time.
CHIP LAFLEUR
PRESIDENT
Chip LaFleur has led innovation in marketing and business development over 15 years, spending the last five building, testing, and refining digital marketing systems for law firms. Time with family at home and in the garden, woodworking, and backpacking are favorite distractions.
FALON PETERS
EXECUTIVE VICE PRESIDENT
PAT KOSE
ACCOUNT MANAGER
Pat Kose is an experienced account manager who has worked with many clients ranging from landscapers to doctors to lawyers. He enjoys traveling, good food, and playing with his daughter.
BECKY ZOBL
ACCOUNT MANAGER
With over a decade of marketing experience, Becky Zobl has developed a passion for efficiency and details. She naturally connects with others and is a creative problem solver. Out of work, she loves adventuring with her two boys, sewing, and planning how to find the next doughnut.
CATHERINE SMYKA
DIRECTOR OF PROJECT MANAGEMENT
Catherine Smyka is passionate about project management and community activism. She has lived in Seattle and Chicago but loves being back in her hometown: Grand Rapids. Catherine is a storyteller with the NPR program The Moth and enjoys hiking, traveling, and time with family.
ERIC ROSBURY
PROJECT MANAGER
Eric Rosbury has over 20 years of experience managing people, projects, and his expectations for the Detroit Lions. He enjoys working with a team to achieve a client’s marketing goals. When Eric isn’t at work, you can find him striving for perfection on the golf course or cheering on one of his favorite Michigan sports teams.
ROSEMARIE FALSETTA
PROJECT MANAGER
Rosemarie Falsetta is an organizational wizard and lover of lists and checkboxes. She thrives on creating structure and systems amidst chaos. When she isn’t in the office, you’ll find Rosemarie planning her next trip, baking something with chocolate, or spending quality time with her family and friends.
SARAH LAFLEUR
COMMUNITY RELATIONS MANAGER
Because of her years of experience in marketing, management, and customer service, she can intuitively identify the needs of our team, our client, and our community. She helps LaFleur pinpoint opportunities for community engagement, volunteerism, and growth.
JANE NEWTON
DIGITAL ASSET AND COMPLIANCE MANAGER
With an affinity for words, travel, good beer, and great friends, Jane Newton is naturally drawn to communication. She loves action-oriented meetings, laughing, strategizing, and getting stuff done.
WILL MCDERMOTT
CREATIVE DIRECTOR
Will McDermott is an award-winning creative director, design strategist, and visual storyteller with a passion for problem-solving. When he’s not building brands, you can find him with his family, traveling the world, camping, or building things in his home mid-mod home.
NICK WRIGHT
SENIOR DESIGNER
Nick Wright is a senior designer here at LaFleur. He graduated with a B.A. in Media and Information. His interests include art, technology, animation, games, and just about everything in between. Outside of work, you can often find him outdoors.
LIZ MORRISON
VIDEO EDITOR AND PRODUCER
With over seven years of video experience, a color-grading certification, and a bachelor’s degree in graphic design and photography, Liz brings a unique set of skills to every video production she works on. Outside of the editing suite, she enjoys spending time with her family, listening to and playing music, traveling, and making handmade books.
SIERRA LAKE
DESIGN INTERN
Sierra brings a fresh perspective to the design team, and she’s here to help with anything related to graphic and web design. She’s passionate about creating relevant and purposeful visuals. In her spare time, Sierra enjoys reading a good book with a well-designed cover, playing piano, and spending time outdoors.
JENNA BUBOLTZ
DESIGN INTERN
As a design intern at LaFleur, Jenna assists with any design projects that come her way. She graduated with a degree in web and digital media design, and she enjoys working on a wide range of projects. Outside of work, Jenna enjoys bike rides, iced coffee, and going on outdoor adventures.
JASON BROWER
DIRECTOR OF DIGITAL STRATEGY
A former MiLB social media pro, Jason Brower helps clients grow their social media presence through creative content and personal interaction. When he is not tweeting, he enjoys spending time with family, outdoor activities, and following his favorite sports teams.
LEIGH EBROM
MANAGING EDITOR
Leigh is a hopeless research nerd. She loves taking complicated issues and turning them into interesting and understandable content. When she’s not writing, she loves traveling with her family, cooking absurdly large meals, and advocating for Montessori education.
SOWMYA PADIGI
PPC MARKETING SPECIALIST
Sowmya is our PPC marketing specialist who handles all things paid advertising. She is a former Google employee and comes with a wealth of knowledge about AdWords and the online search landscape. She is an expert with campaign management, search analysis, and bid management.
STEVEN THOMAS KENT
CONTENT MARKETING DIRECTOR
A former magazine editor and reporter, Steven Thomas Kent has combined passions for digital marketing and journalism throughout his career. He uses both skill sets daily as a managing editor at LaFleur. In his spare time, he likes to read new fiction and play guitar.
AMY HINMAN
CONTENT SPECIALIST
Amy Hinman is a word nerd who loves beautiful sentences and terrible puns. She’s passionate about engaging, informative content; thoughtful narratives; and perfect cups of Earl Gray tea. Outside of work, Amy can be found riding her bike, playing classical piano, or knitting lumpy hats.
EMERSON VEENSTRA
WEB DEVELOPER
Emerson is a web developer who specializes in creating custom WordPress plugins and themes as well as setting up efficient build, automation, and hosting systems for WordPress sites. In his spare time, he loves to explore the outdoors and play music.
RICHARD MARKIEWICZ
ACCOUNT MANAGER
For nearly 15 years, Richard has been building relationships with clients and accounts across a variety of industries. His experience as an entrepreneur and business adviser allows him to quickly understand an organization’s needs, assess solutions, and help them grow.
