ABOUT LAFLEUR MARKETING
Data-driven digital marketing with a human touch
LaFleur Marketing is your forward-thinking digital marketing partner. Founded by Chip LaFleur in 2015, we have become a recognized player within the digital marketing landscape. We follow trends carefully, test ideas aggressively, tackle big problems, ask honest questions, and pursue answers that hold up under scrutiny.
Named to the 2023 Inc. 5000 list for our rapid growth and innovative approach, we specialize in creating data-driven marketing strategies tailored to meet the specific needs of law firms, professional services firms, healthcare organizations, and other growing businesses.
Our Values
Our values underpin everything we do at LaFleur, guiding our approach to SEO and GEO, website development, branding, and go-to-market strategy. We are committed to delivering work that resonates with our clients’ target audiences, driven by a blend of human-centered insights, creativity, and data-driven intelligence.
Commit to excellence
We continually push ourselves to do great things and take pride in our work. When we experience failure, we come together and learn from our shared experiences.
Value relationships
People are at the core of everything we do. We build enduring partnerships with our clients and team members. Transparency, mutual respect, and shared goals are essential to our culture.
Act in good faith
We look out for our clients and colleagues. We act honestly and in our clients’ best interests. We exercise accountability through meaningful feedback loops with our clients and teams.
Our Growth Engine Approach
Most marketing agencies focus on campaigns. We focus on systems. There is a meaningful difference.
A campaign can generate visibility or a spike in leads, but that doesn’t mean much without follow-through. A system—what we call a Growth Engine—creates sustainable, compounding results by connecting your external marketing efforts to the internal practices and processes that determine whether those efforts convert into signed clients, new patients, or return customers.
A Growth Engine is built at the intersection of marketing and operations. Learn more about how we power this engine for our clients.
Our Philosophy
Marketing success comes from understanding and connecting with people. By weaving empathy and data through every facet of our work, we craft marketing strategies that exceed our clients’ expectations.
Do the research
We create impactful work when we understand our client, their audience, and the strategic plan.
Be accountable
We foster open communication and enable continuous improvement through meaningful feedback to achieve client success.
Value results over conformity
We measure success based on results and data, not traditional hierarchies or processes.
Learn from experience
We drive positive change by staying at the forefront of our craft, analyzing feedback, and adapting to improve processes and outcomes.
Be transparent
We cultivate trust by openly sharing information, encouraging candid feedback, and creating an environment where every voice is valued.
Develop relationships
We invest in building authentic relationships to create a culture of collaboration, resilience, and shared purpose.
About Our Team
LaFleur is made up of dedicated specialists—strategists, designers, content marketers, developers, and data analysts—who bring both deep marketing expertise and genuine curiosity to every client engagement. We are not a generalist agency that dabbles in professional services. Our team has spent years developing fluency in the industries we serve, which means we understand the compliance requirements, the competitive dynamics, and the client expectations that shape marketing in legal, healthcare, financial services, and other regulated fields.
Our account teams work closely with clients, maintaining consistent communication and building the kind of ongoing relationships that make better marketing possible over time. We do not hand off your account to a junior coordinator after onboarding. You work with experienced people who know your business and are invested in your success.
We are also a team that practices what we preach when it comes to data and continuous improvement. We analyze our own work with the same rigor we bring to our clients’, and we are always looking for ways to do things better.
Our Impact
“The team at LaFleur is collaborative, creative, and offer industry-backed insights. I have been so happy with our partnership!”
— Brook Schmidt, Karl Truman Law
Community and Leadership
Community involvement and leadership are at the heart of LaFleur. We engage in local initiatives and contribute to Grand Rapids’ rich history of community activism. Our team’s dedication extends beyond business metrics to making a tangible difference in the communities we serve.
Community engagement blogs:
Connect with Us
To learn more about our human-centered approach to digital marketing and how we can help you build a Growth Engine for your firm, give us a call. We will start with a 30-minute conversation to understand your needs and carve a CLEAR path forward for your business.
