Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the team at LaFleur and special guests) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
Our guest in this week’s episode is Yolanda Cartusciello of PP&C Consulting. A former director of marketing for law firms like Debevoise & Plimpton and Cleary Gottlieb, Yolanda now coaches and trains individual lawyers and works with practices and industry groups to help them develop deeper and more enduring client relationships. In this episode of our podcast, Yolanda joins us to talk about her work in adapting the customer journey mapping techniques used by companies like Apple and Amazon so that law firms of all shapes and sizes can apply them. Yolanda explains what a great client journey map looks like, what information law firms need to create them, and how to incorporate the client journey mapping process into a busy law firm’s workflow, among other topics.
Note: During the episode, Yolanda encourages our listeners to email her if they have any questions about the topics we discuss. Her email address is [email protected].
Enjoy the show, and don’t forget to check back next month for another new episode.