LaFleur Legal Marketing: Not Your Typical Marketing Agency
After seeing other agencies hound clients with the intention of billing for as many services as possible, we decided to take an alternative approach. Below are the pillars of any marketing strategy we create:
- Transparency: Our clients have full access to LaFleur Legal Marketing’s project management software so they can see at both a milestone and task level what is being done for their projects at any time. We never get the question, “What is this invoice for?” because our clients choose their level of involvement and can easily see what we’re accomplishing.
- Accountability: We take ownership of every project and deliverable. We don’t believe in excuses — only helping our clients achieve their law firm’s business goals. For example, if we are driving traffic and building leads, but those leads are not converting to become clients, our work is not done. We can work with your intake personnel to help them convert more callers to clients. We can engage a system that records calls to grade intake responses. We can create new content, optimize a landing page, and/or implement a paid advertising strategy. Our work is not done until we have helped you grow your business, not just drive more traffic.
- Measuring Success: Our engagement with a firm goes beyond simply reporting progress. We create the means for you to track data on a macro and micro level in order to gain a clear picture of your marketing strategy’s success. If you don’t have the time for that, our monthly reports include expert analysis to distill the information you need most.
- Calculable Return on Marketing Investment: We have the ability to provide you with the means to associate individual leads with signed clients. This helps you calculate a legitimate cost per lead, cost per conversion, and cost per client, so you can calculate a realistic return on your marketing investment.
A Holistic Approach to Digital Marketing for Law Firms
We’ve built our business around helping you build yours, and that means we first get to know how your business operates, what’s important to you, what staffing resources you have, where your strengths lie, what your business goals are, and more. We build on the strengths you bring to the table and help you improve areas that need it by implementing the marketing strategies, systems, and tools that make the most sense for your firm.
Below are some of our most effective online marketing services that have yielded outstanding results for law firms and other businesses across the country and internationally. You can click on any of these digital marketing services to learn more.
By pursuing synergistic public and media relations strategies, we can bolster the effectiveness of online marketing efforts.
When you’re ready to take a holistic approach toward growing your practice, fill out the form on the right side of this page or give us a call at (888) 222-1512. We look forward to hearing from you!