Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing.
In this episode, Legal Marketing Radio host Steven Thomas Kent talks with LaFleur Content Director Dave VandeWaa and LaFleur President and CEO Chip LaFleur about why the (sometimes-overlooked) art of linkbuilding matters for law firms. We also explore which linkbuilding tactics attorneys can use to supplement their content marketing campaigns and improve their performance in search engines.
In two weeks, we’ll be back with another episode that features our first attorney guest on the podcast — Tom Crosley of the Crosley Law Firm. Tom will join us to talk about one of the firm’s recent headline-making cases, and we’ll use that case as an example to talk about how attorneys can publicize their case results for maximum impact and visibility. See you then!