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DIGITAL MARKETING BLOG

work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…

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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…

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Video Marketing for Small Business

Video Marketing Is Trending and You Need It for Your Small Business

By Leigh Ebrom | May 20, 2020

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…

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When and Why to Refresh Your Content

When and Why to Refresh Your Content

By LaFleur | May 15, 2020

Great content helps drive traffic to your web properties, generate conversions that become promising leads, nurture prospects along a compelling customer journey, and increase your…

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when to build new website

Is Now the Right Time to Focus on a New Website?

By LaFleur | May 13, 2020

A website is a significant investment, but it’s also a foundational component of your company or brand. 87% of consumers begin their product searches online…

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how to cut marketing costs

How to Cut Marketing Costs in a Crisis

By LaFleur | May 8, 2020

Sometimes, bad things happen (a global pandemic, for example), and your business suffers. When budgets run tight and you have to make difficult decisions, it’s…

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emerson veenstra

10 Minutes With LaFleur Web Developer Emerson Veenstra

By LaFleur | May 6, 2020

Emerson Veenstra joined the LaFleur team in 2020 as a full-time web developer. Emerson has nurtured an interest in programming and technology since high school,…

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how to create an editorial calendar

How to Create an Editorial Calendar for Your Legal Blog

By LaFleur | May 5, 2020

During our new client onboarding sessions, we typically ask law firms about their editorial processes. Most of the time, their response is something like, “we…

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covid-19 business survival tactics

COVID-19 Survival Tactics for Small Business Leadership

By Amy Hinman | May 5, 2020

The COVID-19 pandemic is forcing us to re-evaluate the ways we do business as consumers, managers, workers, and humans. Leadership and management during coronavirus are…

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Law Firm Social Media Marketing

Mistakes to Avoid With Law Firm Social Media Marketing

By LaFleur | April 13, 2020

Social media can be a great marketing tool. But it can also be a liability when campaigns are offensive, tone-deaf, or fail to meet industry-specific…

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bankruptcy and coronavirus

COVID-19: Prepare Your Bankruptcy Practice for a Recession

By Leigh Ebrom | April 1, 2020

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age…

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law firm social media

Social Media for Law Firms 101

By Rebecca Barth | March 31, 2020

Social media isn’t just for kids, celebrities, and influencers. About 72% of U.S. adults are on social media—and most of your competitors have profiles already.…

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remote workplace checklist

Remote Workplace Checklist

By Leigh Ebrom | March 27, 2020

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able…

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social proof marketing

Social Proof: When Consumer Opinions Matter for Your Marketing

By LaFleur | March 27, 2020

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what…

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creating a scholarship

Scholarships: Good for the Community and Your Business

By Amy Hinman | March 25, 2020

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…

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