DIGITAL MARKETING BLOG
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The Magic of Leap Day (and How It Translates to Digital Marketing)
I’m a Leapling — a baby born on Leap Day. Yes, that means I only get a birthday every four years. This year, I will…
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16 Tools to Boost Your Digital Marketing Strategies in 2020
It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going…
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How a Law Firm Split Affects Your Digital Marketing (and What to Do About It)
Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of…
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Digital Accessibility: Why It Matters and How to Build an Accessible Website
Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to…
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Is It Time to Audit Your Regulated Business’s Marketing Compliance?
H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other…
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Essential Legal Marketing Strategies for 2020
Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful…
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Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy
Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…
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Everything You Need to Know About 2020’s Top Digital Trends
At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…
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5 Ways to Get More Conversions for Your Law Firm
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what…
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Building Your Marketing Funnel, Part 2: Nurturing Your Leads
In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that…
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How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations
Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to…
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Stop Believing These 4 Myths About How to Build a Good Website
Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough…
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LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan
At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West…
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7 Questions to Ask When Reviewing Your Digital Marketing Plan
Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay…
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10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent
Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for…
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