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digital marketing project management

The Basics of Project Management for Digital Marketing

By LaFleur | September 17, 2020

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…

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local service ads for lawyers

Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?

By LaFleur | September 15, 2020

What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…

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seo checklist

Content Marketing 101: Your Comprehensive SEO Checklist

By LaFleur | September 10, 2020

At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…

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employee wellbeing

How to Support the Overall Health and Wellbeing of Your Team

By LaFleur | August 25, 2020

2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…

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How to Execute a Content Audit

Not Sure if Your Website’s Content is Working? Execute a Content Audit

By LaFleur | August 24, 2020

Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…

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How to Rank for a Featured Snippet

How to Rank for a Featured Snippet

By LaFleur | August 13, 2020

You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…

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Jenna Buboltz

10 Minutes With Design Intern Jenna Buboltz

By LaFleur | August 11, 2020

Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…

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Healthcare Marketing Strategies

4 Proven Healthcare Marketing Strategies

By LaFleur | July 22, 2020

Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports…

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ppc advertising

Paid Advertising Red Flags: Common Issues with PPC and Display Ads

By LaFleur | July 14, 2020

Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…

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Facebook Business Page

Is Your Business Page Designed for the New Facebook?

By LaFleur | July 8, 2020

Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and…

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Sierra Lake

10 Minutes With Design Intern Sierra Lake

By LaFleur | July 8, 2020

Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs…

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how are negative keywords different from other keywords

How Negative Keywords Can Help Advertisers Better Target Their Ads

By LaFleur | June 8, 2020

Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear…

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work and coronavirus

Work and Coronavirus: Let’s Redefine Wellness

By Chip LaFleur | June 4, 2020

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…

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Black Lives Matter: How LaFleur Is Taking a Stand

Black Lives Matter: Do Something About It

By Chip LaFleur | June 3, 2020

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…

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Video Marketing for Small Business

Video Marketing Is Trending and You Need It for Your Small Business

By Leigh Ebrom | May 20, 2020

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…

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