DIGITAL MARKETING BLOG

Five Common Marketing Mistakes

5 Common Marketing Mistakes and How to Correct Them

By Leigh Ebrom | January 17, 2018

Without a solid marketing strategy, it’s easy to make mistakes. Unfortunately, many law firms don’t know how to identify and correct their errors. Before you…

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Engagement Can Improve Email Marketing Performance — Here’s How

By David VandeWaa | January 10, 2018

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more…

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native advertising

What Is Native Advertising and How Does It Work?

By Leigh Ebrom | January 4, 2018

While browsing your favorite website, you might encounter promoted or sponsored content. If you weren’t looking carefully, you probably couldn’t differentiate it from the site’s…

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How to Get More Online Reviews for Your Law Firm

By Steven Thomas Kent | December 30, 2017

If you’ve clicked through to this blog post, it’s probably safe to assume you’re convinced that online reviews matter for your law firm. But just…

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The Team at LaFleur Digs Into Volunteering With Well House

By Kaleigh | December 19, 2017

Working with a diverse team of individuals with different passions transcending the four walls of our office can make for fresh perspectives, new opportunities to impact the community, and the chance to…

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How To Effectively Manage Your Law Firm’s Email Marketing List

By Jane Newton | December 13, 2017

Email marketing is essential to communicating with your past, current, and future clients. It’s a fast, easy, and non-invasive way to get information into the…

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4 Simple Steps to Optimize User Experience on Your Legal Website

By Kyle McCarthy | December 6, 2017

Many attorneys think that building a beautiful, engaging, user-friendly website is too expensive. So, they take a few dollars out of the petty cash, cobble together…

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Develop Your Law Firm’s Brand by Asking These 3 Questions

By Kyle McCarthy | November 28, 2017

Brand identity can be a tricky thing to pin down, especially for law firms. Most attorneys and executives think of their brand as their logo or their…

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