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Getting to Know Our Customers — Thad Cummings
As you might know, the third Thursday of each quarter is “Get to Know Your Customers Day.” (The origins of this holiday are murky, but…
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Is Influencer Marketing Helpful for Law Firms?
In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term…
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What Is Programmatic Advertising and How Does It Work?
Programmatic advertising is a term most marketers are familiar with but know very little about. Google AdWords (soon to be Google Ads) has dominated the…
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LaFleur Marketing Has an A+ Time Donating Blood in West Michigan
Helping Our Local Community in Grand Rapids — One Blood Donation at a Time Every month, a team member at LaFleur chooses a way for…
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10 Essential Best Practices for Creating Dedicated Landing Pages That Convert
What Is a Landing Page? Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand.…
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Take the Long Way Home: The Ever-Increasing Value of Tangential Content
There’s no doubt that content marketing serves as the wellspring of digital marketing success. Content assets like blogs, ebooks, infographics, and videos provide the foundation…
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Creating and Optimizing an Effective PPC Campaign for Law Firms
Paid digital advertising, or pay-per-click (PPC), for the legal industry can be difficult. Prior to joining LaFleur, I worked with Google creating and managing AdWords…
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Help Yourself! Where Customer Service and Digital Marketing Overlap
Nothing can replace human interaction, especially when someone has questions about serious legal or medical issues. However, digital marketing and customer service functions frequently intersect,…
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5 Legal Marketing Strategies That Are Cost-Effective and Simple to Implement
Useful Legal Marketing Strategies That Are Cost-Effective and Simple to Implement For many small firms or solo practices, budget is the single biggest obstacle standing…
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Google Analytics: Nothing to Fear and Everything to Gain
Google Analytics is an online tool that helps web property owners understand their digital traffic. If you aren’t already using Google Analytics, you’re missing out…
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Grow Your Firm’s Social Media Presence With These Proven Strategies
Grow Your Firm’s Social Media Presence With Proven Strategies and Promising Trends As an attorney, you know that attracting and retaining great clients is all…
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10 Minutes With Project Manager Catherine Smyka
Catherine Smyka joined LaFleur at the beginning of 2018 as the team’s project manager. Previously, she managed accounts and projects at FCB Global in Chicago;…
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Tyson’s Place: How Building a Better Website Helps Everyone
At LaFleur Marketing, we love our furry family members. It’s not uncommon to find a dog or two or three at the office. Because we…
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Active Voice: Putting Our Favorite Marketing Quotes to Good Use
Simplicity “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it’s worth it…
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A-Tisket, A-Tasket: LaFleur Team Volunteers at Kids’ Food Basket
LaFleur in the Community: Kids Food Basket LaFleur Marketing Community Outreach At LaFleur, we pride ourselves on being a community-focused organization. One way we act…
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