DIGITAL MARKETING BLOG
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Common Marketing Agency Client Complaints and How We Respond
At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…
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Digital Marketing Essentials: Why Your Business Needs a Blog
In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…
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LaFleur Gives Back with Dégagé Ministries, Humane Society of West Michigan
LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many…
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10 Minutes With LaFleur Web Developer Stuart Pearman
Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started…
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Merit Badge? Rethinking the Role of Badges on Your Law Firm’s Website
There’s a good chance your law firm’s website contains a series of badges that tout your Martindale-Hubbell AV rating and other accomplishments. You’ve probably also…
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How to Use Automation Tools to Improve Productivity, Sales, and More!
Do you spend too much time on email? You’re not alone. Estimates vary, but the average person spends between a quarter and two-thirds of the…
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Our Favorite Tools and Platforms for Conducting Winning Keyword Research
Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think…
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TIL: Digital Marketing FAQs and How They Impact Your Law Firm
Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to…
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10 Minutes With LaFleur Senior Strategist Dale Engelbert
Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…
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Simple Tips for Shooting Great Testimonial Videos
Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles…
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SEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo…
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LaFleur Marketing Announces Initiative to Help West Michigan
LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for…
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Peer-to-Peer Recognition Should Be a Year-Round Commitment
A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your…
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LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members
LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…
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Digital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not).…
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