DIGITAL MARKETING BLOG

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

By Becky Zobl | December 11, 2018

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…

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Digital Marketing Glossary

Digital Marketing From A to Z: A Dictionary by LaFleur

By Steven Thomas Kent | December 4, 2018

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not).…

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Steven Kent Work Life Balance

Building a Better Workplace: LaFleur Takes Work-Life Balance Seriously Serious

By Falon Peters | November 22, 2018

Redefining the Workplace at LaFleur When LaFleur opened its virtual doors, founder Chip LaFleur set out with the vision that “going to work” didn’t have…

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Friends of GR Parks LaFleur Volunteers

LaFleur Plants Pawpaw Trees With the Brewer’s Grove

By Sarah LaFleur | November 20, 2018

As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand Rapids Parks, the Brewer’s Grove, and other volunteers focused on giving back to…

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chatbots

Chatbots Are the Future, and the Future Is Now

By Kyle McCarthy | November 13, 2018

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate…

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google paid search

Learn the Fundamentals of Google Paid Search Campaigns

By Kyle McCarthy | November 9, 2018

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid…

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LaFleur Volunteers at Thrive

The LaFleur Team Works With Thrive to Provide Video Content and Website Help

By Steven Thomas Kent | November 6, 2018

When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs…

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youtube optimization

Optimizing YouTube Videos for Impact: Tags, Cards, and More!

By Jason Brower | October 30, 2018

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious…

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volunteering with Slow Food West Michigan

The LaFleur Team Volunteers With Slow Food West Michigan for a Good Cause

By Falon Peters | October 24, 2018

Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get…

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Facebook Messenger Chatbots

Respond Quickly to Basic Social Media Requests With Automatic Facebook Messaging 

By Jason Brower | October 16, 2018

Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived…

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Michigan State Bar NEXT Conference LaFleur

LaFleur Makes New Friends at the State Bar of Michigan NEXT Conference

By Brent Velting | October 12, 2018

This year, the State Bar of Michigan held their annual “NEXT Conference” at Devos Place in downtown Grand Rapids – our backyard! The LaFleur team…

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LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

By Nick Wright | October 11, 2018

One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I…

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Kaboom Volunteer Day

LaFleur Teams With KaBOOM! to Help Build New Park in Grand Rapids

By Leigh Ebrom | October 9, 2018

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on…

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Healthcare Marketing Content Strategy

How to Build a Content Marketing Strategy for Open Enrollment

By Kyle McCarthy | October 2, 2018

Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open Enrollment? For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance…

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selling email lists

Digital Marketing Ethics: The Depravity of Selling Email Lists

By Steven Thomas Kent | September 25, 2018

Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them,…

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