DIGITAL MARKETING BLOG

law firm seasonal business

How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

By Leigh Ebrom | November 12, 2019

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to…

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how to build a good website

Stop Believing These 4 Myths About How to Build a Good Website

By Rebecca Barth | November 5, 2019

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough…

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LaFleur

LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan

By Amy Hinman | October 30, 2019

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West…

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Digital Marketing Plan

7 Questions to Ask When Reviewing Your Digital Marketing Plan

By Rebecca Barth | October 29, 2019

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay…

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steven thomas kent

10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

By Rebecca Barth | October 28, 2019

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for…

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How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…

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Digital Marketing Strategy

Don’t Settle for Lackluster Digital Marketing

By Amy Hinman | October 8, 2019

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…

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Productivity, Team Tips

LaFleur Team Tips for Productivity and Life

By Jason Brower | September 24, 2019

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client…

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Diversity and Inclusion

Why Workplace Diversity and Inclusion Matters

By Amy Hinman | September 18, 2019

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that…

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Healthcare Blog

Why Your Healthcare Organization Needs a Blog

By Leigh Ebrom | September 10, 2019

Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about…

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Legal Marketing

Don’t Be the Caillou of Legal Marketing

By Leigh Ebrom | September 3, 2019

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my…

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Roosevelt Park LaFleur Digital Marketing Volunteer Day

LaFleur Goes Green Volunteering With Schuler Farms and Friends of Grand Rapids Parks

By Amy Hinman | August 27, 2019

At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August…

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Chandler Biggs

10 Minutes With LaFleur Business Growth Specialist Chandler Biggs

By Steven Thomas Kent | August 27, 2019

After graduating from Grand Valley State University with a degree in marketing and finance, Chandler Biggs found a home at LaFleur, where he works as…

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High Quality Content

High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?

By Amy Hinman | August 20, 2019

What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…

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