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marketing compliance audit

Is It Time to Audit Your Regulated Business’s Marketing Compliance?

By Leigh Ebrom | January 22, 2020

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other…

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legal marketing strategies 2020

Essential Legal Marketing Strategies for 2020

By Amy Hinman | January 14, 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful…

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digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…

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digital marketing trends

Everything You Need to Know About 2020’s Top Digital Trends

By Amy Hinman | December 3, 2019

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…

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how to get more conversions law firm

5 Ways to Get More Conversions for Your Law Firm

By Amy Hinman | November 26, 2019

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what…

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digital marketing funnel

Building Your Marketing Funnel, Part 2: Nurturing Your Leads

By Rebecca Barth | November 19, 2019

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that…

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law firm seasonal business

How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

By Leigh Ebrom | November 12, 2019

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to…

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how to build a good website

Stop Believing These 4 Myths About How to Build a Good Website

By Rebecca Barth | November 5, 2019

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough…

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LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan

By Amy Hinman | October 30, 2019

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West…

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Digital Marketing Plan

7 Questions to Ask When Reviewing Your Digital Marketing Plan

By Rebecca Barth | October 29, 2019

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay…

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steven thomas kent

10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

By Rebecca Barth | October 28, 2019

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for…

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How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…

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Digital Marketing Strategy

Don’t Settle for Lackluster Digital Marketing

By Amy Hinman | October 8, 2019

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…

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Productivity, Team Tips

LaFleur Team Tips for Productivity and Life

By Jason Brower | September 24, 2019

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client…

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