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DIGITAL MARKETING BLOG

The Magic of Leap Day (and How It Translates to Digital Marketing)

By Jane Newton | February 21, 2020

I’m a Leapling — a baby born on Leap Day. Yes, that means I only get a birthday every four years. This year, I will…

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digital marketing

16 Tools to Boost Your Digital Marketing Strategies in 2020

By Rebecca Barth | February 18, 2020

It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going…

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digital marketing

How a Law Firm Split Affects Your Digital Marketing (and What to Do About It)

By Leigh Ebrom | February 17, 2020

Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of…

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Digital Accessibility: Why It Matters and How to Build an Accessible Website

By Steven Thomas Kent | February 6, 2020

Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to…

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marketing compliance audit

Is It Time to Audit Your Regulated Business’s Marketing Compliance?

By Leigh Ebrom | January 22, 2020

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other…

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legal marketing strategies 2020

Essential Legal Marketing Strategies for 2020

By Amy Hinman | January 14, 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful…

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digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…

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digital marketing trends

Everything You Need to Know About 2020’s Top Digital Trends

By Amy Hinman | December 3, 2019

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…

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how to get more conversions law firm

5 Ways to Get More Conversions for Your Law Firm

By Amy Hinman | November 26, 2019

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what…

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digital marketing funnel

Building Your Marketing Funnel, Part 2: Nurturing Your Leads

By Rebecca Barth | November 19, 2019

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that…

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law firm seasonal business

How to Adjust Your Legal Marketing Budget for Seasonal Fluctuations

By Leigh Ebrom | November 12, 2019

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to…

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how to build a good website

Stop Believing These 4 Myths About How to Build a Good Website

By Rebecca Barth | November 5, 2019

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough…

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LaFleur

LaFleur Gives Back by Volunteering with WMEAC and the Humane Society of West Michigan

By Amy Hinman | October 30, 2019

At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West…

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Digital Marketing Plan

7 Questions to Ask When Reviewing Your Digital Marketing Plan

By Rebecca Barth | October 29, 2019

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay…

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steven thomas kent

10 Minutes With LaFleur Content Marketing Director Steven Thomas Kent

By Rebecca Barth | October 28, 2019

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for…

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