DIGITAL MARKETING BLOG

chatbots

Chatbots Are the Future, and the Future Is Now

By Kyle McCarthy | November 13, 2018

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate…

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google paid search

Learn the Fundamentals of Google Paid Search Campaigns

By Kyle McCarthy | November 9, 2018

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid…

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LaFleur Volunteers at Thrive

The LaFleur Team Works With Thrive to Provide Video Content and Website Help

By Steven Thomas Kent | November 6, 2018

When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs…

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youtube optimization

Optimizing YouTube Videos for Impact: Tags, Cards, and More!

By Jason Brower | October 30, 2018

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious…

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volunteering with Slow Food West Michigan

The LaFleur Team Volunteers With Slow Food West Michigan for a Good Cause

By Falon Peters | October 24, 2018

Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get…

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Facebook Messenger Chatbots

Respond Quickly to Basic Social Media Requests With Automatic Facebook Messaging 

By Jason Brower | October 16, 2018

Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived…

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Michigan State Bar NEXT Conference LaFleur

LaFleur Makes New Friends at the State Bar of Michigan NEXT Conference

By Brent Velting | October 12, 2018

This year, the State Bar of Michigan held their annual “NEXT Conference” at Devos Place in downtown Grand Rapids – our backyard! The LaFleur team…

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LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival

By Nick Wright | October 11, 2018

One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I…

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Kaboom Volunteer Day

LaFleur Teams With KaBOOM! to Help Build New Park in Grand Rapids

By Leigh Ebrom | October 9, 2018

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on…

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Healthcare Marketing Content Strategy

How to Build a Content Marketing Strategy for Open Enrollment

By Kyle McCarthy | October 2, 2018

Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open Enrollment? For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance…

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selling email lists

Digital Marketing Ethics: The Depravity of Selling Email Lists

By Steven Thomas Kent | September 25, 2018

Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them,…

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should you ask employees to write a review

Should You Ask Your Employees to Write a Company Review?

By Kyle McCarthy | September 19, 2018

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions,…

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LaFleur Community Involvement with Samaritas

LaFleur and Samaritas Residents Have a Blast in the Rain

By Kyle McCarthy | September 18, 2018

In late July, several members of the LaFleur Marketing team spent a rain-soaked evening hosting a fun event for seniors living at Samaritas Senior Living…

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Elevator Pitch

Going Up? Crafting a Strong Elevator Pitch

By Kyle McCarthy | September 15, 2018

Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world…

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team-collage

LaFleur Marketing Has Been Named a “Good for Grand Rapids” Business

By Kyle McCarthy | September 11, 2018

At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work…

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