DIGITAL MARKETING BLOG
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Digital Marketing for Brand Awareness
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your…
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Digital Marketing for Law Firms: Our Comprehensive Guide
At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital…
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10 Minutes With Creative Director Lee Gullet
Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down…
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Staying Connected During Uncertain Times Through Volunteering
For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know…
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How to Determine a PPC Budget and Why It Matters
There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or…
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10 Minutes With Account Manager Ricky Markiewicz
Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually…
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The Basics of Project Management for Digital Marketing
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…
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Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?
What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…
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Content Marketing 101: Your Comprehensive SEO Checklist
At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…
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How to Support the Overall Health and Wellbeing of Your Team
2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…
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Not Sure if Your Website’s Content is Working? Execute a Content Audit
Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…
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How to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…
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10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…
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4 Proven Healthcare Marketing Strategies
Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports…
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Paid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…
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