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DIGITAL MARKETING BLOG

remote workplace checklist

Remote Workplace Checklist

By Leigh Ebrom | March 27, 2020

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able…

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social proof marketing

Social Proof: When Consumer Opinions Matter for Your Marketing

By LaFleur | March 27, 2020

We all like to believe we’re independent, thoughtful decision-makers, but when it comes to deciding what we buy, we, like all consumers, rely on what…

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creating a scholarship

Scholarships: Good for the Community and Your Business

By Amy Hinman | March 25, 2020

You may have seen scholarships circulating the internet in your industry, especially as the end of the school year approaches. If you’ve ever wondered why…

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business development and coronavirus

Business Development in an Age of Uncertainty and Coronavirus

By Leigh Ebrom | March 11, 2020

Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan…

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Signs You Need to Improve Your Website’s SEO

4 Signs You Need to Improve Your Website’s SEO (and How to Do It!)

By Amy Hinman | March 5, 2020

Search engine optimization (SEO) is the process of making your website and specific webpages more easily discoverable by search engines. When users enter a phrase…

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agency transparency

Is Your Marketing Agency Transparent Enough? Consider These Factors

By Rebecca Barth | February 25, 2020

Transparency is more than honesty; it’s efficiency. When you invest significant resources into your digital marketing strategies, you need to know whether you’re meeting your…

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The Magic of Leap Day (and How It Translates to Digital Marketing)

By Jane Newton | February 21, 2020

I’m a Leapling — a baby born on Leap Day. Yes, that means I only get a birthday every four years. This year, I will…

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digital marketing

16 Tools to Boost Your Digital Marketing Strategies in 2020

By Rebecca Barth | February 18, 2020

It’s the perfect month to start thinking about resolutions for your business. Why not January, you ask? Because even though we all say we’re going…

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digital marketing

How a Law Firm Split Affects Your Digital Marketing (and What to Do About It)

By Leigh Ebrom | February 17, 2020

Law firms can split for many reasons. Regardless of the breakup’s cause, it can be challenging to rename, rebrand, and preserve the digital integrity of…

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Digital Accessibility: Why It Matters and How to Build an Accessible Website

By Jane Newton | February 6, 2020

Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to…

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marketing compliance audit

Is It Time to Audit Your Regulated Business’ Marketing Compliance?

By Leigh Ebrom | January 22, 2020

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other…

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legal marketing strategies 2020

Essential Legal Marketing Strategies for 2020

By Amy Hinman | January 14, 2020

Let’s make 2020 the year that your law firm conquers digital marketing. While you can choose from a myriad of legal marketing options, the LaFleur team wants to help you identify the most impactful…

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digital marketing funnel

Building Your Marketing Funnel, Part 3: Encouraging Brand Advocacy

By Rebecca Barth | December 12, 2019

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask…

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digital marketing trends

Everything You Need to Know About 2020’s Top Digital Trends

By Amy Hinman | December 3, 2019

At LaFleur, we love the dynamic nature of digital marketing, but we know it’s sometimes hard to keep up. While high-quality content and design are…

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how to get more conversions law firm

5 Ways to Get More Conversions for Your Law Firm

By Amy Hinman | November 26, 2019

If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what…

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