Skip to content

DIGITAL MARKETING BLOG

Brand Your Law Firm

Successfully Brand Your Law Firm With Strategy, Empathy, and Consistency

By LaFleur | January 19, 2021

What’s in a Brand Identity? You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it…

Read More
law firm brand 

What Does Law Firm Branding Really Mean? 

By LaFleur | January 8, 2021

Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their…

Read More
google algorithm update 2020

Google’s New Ranking Factors: It’s Time for a Web Rebuild

By Chip LaFleur | December 15, 2020

Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they…

Read More
Best and Brightest 2020 1500 x 750

LaFleur Recognized As One of the 2020 Best and Brightest Companies to Work For in the Nation

By Sarah LaFleur | December 9, 2020

Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies…

Read More
digital marketing for brand awareness

Digital Marketing for Brand Awareness

By LaFleur | November 19, 2020

You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your…

Read More
Digital Law Marketing for Attorneys

Digital Marketing for Law Firms: Our Comprehensive Guide

By LaFleur | November 2, 2020

At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital…

Read More
Lee Gullet

10 Minutes With Creative Director Lee Gullet

By LaFleur | October 16, 2020

Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down…

Read More
lafleur volunteer

Staying Connected During Uncertain Times Through Volunteering

By Ricky | September 30, 2020

For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know…

Read More
how to determine a ppc budget

How to Determine a PPC Budget and Why It Matters

By LaFleur | September 28, 2020

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or…

Read More
Ricky Markiewicz

10 Minutes With Account Manager Ricky Markiewicz

By LaFleur | September 25, 2020

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually…

Read More
digital marketing project management

The Basics of Project Management for Digital Marketing

By LaFleur | September 17, 2020

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…

Read More
local service ads for lawyers

Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?

By LaFleur | September 15, 2020

What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…

Read More
seo checklist

Content Marketing 101: Your Comprehensive SEO Checklist

By LaFleur | September 10, 2020

At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…

Read More
employee wellbeing

How to Support the Overall Health and Wellbeing of Your Team

By LaFleur | August 25, 2020

2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…

Read More
How to Execute a Content Audit

Not Sure if Your Website’s Content is Working? Execute a Content Audit

By LaFleur | August 24, 2020

Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…

Read More

WANT TO REACH YOUR GOALS? WE CAN HELP.

Are you looking for more leads? Better brand exposure? To gain more 5-star reviews?

The best way to get to know how we can help you achieve your marketing and business growth goals is through a simple conversation.

We know you’re busy, so leave us your information and we will reach out to set up a time to chat for 30 minutes to better understand how we can help you achieve success.