DIGITAL MARKETING BLOG

Smart Speaker Marketing

How In-Home Smart Speakers and Devices Are Changing Marketing

By Leigh Ebrom | May 16, 2019

At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…

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benefits of digital marketing

Why Should My Law Firm Invest in Digital Marketing?

By Rebecca Barth | May 14, 2019

Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can…

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LinkedIn, Social Media

Get the Most Out of Your Personal LinkedIn Profile

By Jason Brower | May 9, 2019

LinkedIn has become the go-to social media platform for job seekers. It is a great place to network with other professionals and companies that you…

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Becca Barth Content Specialist at LaFleur

10 Minutes With LaFleur Content Specialist Becca Barth

By Steven Thomas Kent | May 3, 2019

Becca Barth joined the LaFleur team in early 2019 as a content specialist. A longtime lover of the written word, Becca earned her bachelor’s degree…

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Humane Society of West Michigan LaFleur volunteer day

LaFleur Volunteers With the Humane Society’s Adopt-A-Room Program

By Rebecca Barth | April 30, 2019

LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the…

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OTT Advertising

What Is Connected TV and How Is It Changing Traditional Advertising? 

By Rebecca Barth | April 30, 2019

Connected TV is quickly becoming the preferred viewing method and will likely eclipse cable in the near future. According to the Leichtman Research Group, 74% of U.S.…

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voice search digital marketing

How Will Voice Search Impact My Digital Marketing Strategies?

By Leigh Ebrom | April 18, 2019

If you don’t use a virtual assistant like Alexa, Siri, or Cortana, you’re increasingly outnumbered. Many people, especially millennials, have adopted voice search as part…

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A screenshot of a computer Description automatically generated

Roll With the Changes: A Guide to Keeping Up With Google Display Ads

By Sowmya Padigi | April 15, 2019

The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail…

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LaFleur Content Specialist Amy Hinman

10 Minutes With LaFleur Content Specialist Amy Hinman

By Steven Thomas Kent | April 5, 2019

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand…

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Volunteering at Laughfest

LaFleur Team Brings the Laugh to LaughFest

By Abby Slot | April 2, 2019

Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service…

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how to start a marketing podcast

Tune In and Turn On! Get Your Marketing Podcast on Air With This Checklist

By Steven Thomas Kent | March 29, 2019

So, you want to start a podcast. You’ve come to the right place. My name is Steven, and I produce and host Legal Marketing Radio,…

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Multiple Vendor Marketing

4 Problems of Multi-Vendor Marketing — And Their Solutions

By David VandeWaa | March 26, 2019

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has…

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Eric Rosbury

10 Minutes With LaFleur Project Coordinator Eric Rosbury

By Steven Thomas Kent | March 22, 2019

As a longtime marketer with more than 20 years of experience, Eric Rosbury brings veteran wisdom to his role as a project coordinator at LaFleur.…

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handling client complaints

Common Marketing Agency Client Complaints and How We Respond 

By Leigh Ebrom | March 13, 2019

At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional…

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Why Blog for Business

Digital Marketing Essentials: Why Your Business Needs a Blog

By Kyle McCarthy | March 6, 2019

In the digital marketing world, blogging is like flossing your teeth: everyone knows they should be doing it, and everyone tells themselves they’re going to…

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