DIGITAL MARKETING BLOG

How to Create Brand Awareness

Building Your Marketing Funnel, Part 1: Creating Brand Awareness

By Rebecca Barth | October 15, 2019

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…

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Digital Marketing Strategy

Don’t Settle for Lackluster Digital Marketing

By Amy Hinman | October 8, 2019

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many…

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How Lead Generation and Tracking Can Improve Your Marketing ROI

By Leigh Ebrom | October 1, 2019

Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…

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Productivity, Team Tips

LaFleur Team Tips for Productivity and Life

By Jason Brower | September 24, 2019

One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client…

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Diversity and Inclusion

Why Workplace Diversity and Inclusion Matters

By Amy Hinman | September 18, 2019

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that…

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Healthcare Blog

Why Your Healthcare Organization Needs a Blog

By Leigh Ebrom | September 10, 2019

Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about…

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Legal Marketing

Don’t Be the Caillou of Legal Marketing

By Leigh Ebrom | September 3, 2019

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my…

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Roosevelt Park LaFleur Digital Marketing Volunteer Day

LaFleur Goes Green Volunteering With Schuler Farms and Friends of Grand Rapids Parks

By Amy Hinman | August 27, 2019

At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August…

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Chandler Biggs

10 Minutes With LaFleur Business Growth Specialist Chandler Biggs

By Steven Thomas Kent | August 27, 2019

After graduating from Grand Valley State University with a degree in marketing and finance, Chandler Biggs found a home at LaFleur, where he works as…

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High Quality Content

High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?

By Amy Hinman | August 20, 2019

What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…

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Best Social Media for Law Firms

A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm

By Rebecca Barth | August 13, 2019

Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective…

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Local Small Business Websites

Here’s Why Your Local Small Business Needs a Website

By Leigh Ebrom | August 6, 2019

Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding…

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LaFleur Marketing Volunteers with HQ

LaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019

By Amy Hinman | July 29, 2019

Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to…

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should i pay for SEO

Should I Pay for Search Engine Optimization? And How Much?

By Amy Hinman | July 26, 2019

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one…

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Human Resources, Recruiting, Employee Engagement, Best Practices

Want to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast

By Falon Peters | July 2, 2019

3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that…

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