DIGITAL MARKETING BLOG
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The Basics of Project Management for Digital Marketing
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…
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Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?
What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…
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Content Marketing 101: Your Comprehensive SEO Checklist
At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…
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How to Support the Overall Health and Wellbeing of Your Team
2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…
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Not Sure if Your Website’s Content is Working? Execute a Content Audit
Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…
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How to Rank for a Featured Snippet
You want to drive the right people to your website; that’s where many of your clients and customers start their buying journey by engaging with…
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10 Minutes With Design Intern Jenna Buboltz
Jenna Buboltz joined the LaFleur team in 2020 as a graphic design intern. She focuses on front-end design and web design. Jenna sat down with…
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4 Proven Healthcare Marketing Strategies
Healthcare marketing isn’t just for massive hospital networks with exorbitant budgets. It’s more than massive billboards, glossy television ads, and lucrative sponsorships with professional sports…
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Paid Advertising Red Flags: Common Issues with PPC and Display Ads
Paid digital advertising like pay-per-click (PPC) and display ads are some of the most efficient and effective ways to reach your target audience on the…
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Is Your Business Page Designed for the New Facebook?
Recently, you may have noticed Facebook’s new desktop look. The company officially launched its new desktop interface on May 8, 2020, with a faster and…
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10 Minutes With Design Intern Sierra Lake
Sierra Lake joined the LaFleur team in 2020 as a design intern. She is an avid design nerd who loves using and understanding of needs…
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How Negative Keywords Can Help Advertisers Better Target Their Ads
Pay-per-click (PPC) advertising can be an incredibly powerful tool, but only when it’s executed in a highly targeted manner. PPC works when your ads appear…
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Work and Coronavirus: Let’s Redefine Wellness
Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up…
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Black Lives Matter: Do Something About It
Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m…
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Video Marketing Is Trending and You Need It for Your Small Business
Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect…
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