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Brand Your Law Firm

Successfully Brand Your Law Firm With Strategy, Empathy, and Consistency

By LaFleur | January 19, 2021

What’s in a Brand Identity? You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it…

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law firm brand 

What Does Law Firm Branding Really Mean? 

By LaFleur | January 8, 2021

Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their…

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google algorithm update 2020

Google’s New Ranking Factors: It’s Time for a Web Rebuild

By Chip LaFleur | December 15, 2020

Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they…

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Best and Brightest 2020 1500 x 750

LaFleur Recognized As One of the 2020 Best and Brightest Companies to Work For in the Nation

By Sarah LaFleur | December 9, 2020

Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies…

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digital marketing for brand awareness

Digital Marketing for Brand Awareness

By LaFleur | November 19, 2020

You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your…

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Digital Law Marketing for Attorneys

Digital Marketing for Law Firms: Our Comprehensive Guide

By LaFleur | November 2, 2020

At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital…

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Lee Gullet

10 Minutes With Creative Director Lee Gullet

By LaFleur | October 16, 2020

Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down…

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lafleur volunteer

Staying Connected During Uncertain Times Through Volunteering

By Ricky | September 30, 2020

For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know…

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how to determine a ppc budget

How to Determine a PPC Budget and Why It Matters

By LaFleur | September 28, 2020

There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or…

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Ricky Markiewicz

10 Minutes With Account Manager Ricky Markiewicz

By LaFleur | September 25, 2020

Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually…

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digital marketing project management

The Basics of Project Management for Digital Marketing

By LaFleur | September 17, 2020

Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…

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local service ads for lawyers

Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?

By LaFleur | September 15, 2020

What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…

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seo checklist

Content Marketing 101: Your Comprehensive SEO Checklist

By LaFleur | September 10, 2020

At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…

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employee wellbeing

How to Support the Overall Health and Wellbeing of Your Team

By LaFleur | August 25, 2020

2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…

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How to Execute a Content Audit

Not Sure if Your Website’s Content is Working? Execute a Content Audit

By LaFleur | August 24, 2020

Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…

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