DIGITAL MARKETING BLOG

DaleEngelbert-prof

10 Minutes With LaFleur Senior Strategist Dale Engelbert

By Steven Thomas Kent | January 23, 2019

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications…

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testimonial videos

Simple Tips for Shooting Great Testimonial Videos

By Kyle McCarthy | January 11, 2019

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles…

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seo myths

SEOoops! 8 Common SEO Myths, Debunked 

By Steven Thomas Kent | January 8, 2019

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo…

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team-collage

LaFleur Marketing Announces Initiative to Help West Michigan

By Steven Thomas Kent | January 8, 2019

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for…

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peer to peer recognition

Peer-to-Peer Recognition Should Be a Year-Round Commitment

By Kyle McCarthy | December 21, 2018

A Little Workplace Appreciation Goes a Long Way In today’s fast-paced, high-energy workplace, demand can often trump compassion. It’s easy to lose track of your…

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LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

LaFleur Serves Dinner to Gilda’s Club Grand Rapids Members

By Becky Zobl | December 11, 2018

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a…

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Digital Marketing Glossary

Digital Marketing From A to Z: A Dictionary by LaFleur

By Steven Thomas Kent | December 4, 2018

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not).…

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Steven Kent Work Life Balance

Building a Better Workplace: LaFleur Takes Work-Life Balance Seriously Serious

By Falon Peters | November 22, 2018

Redefining the Workplace at LaFleur When LaFleur opened its virtual doors, founder Chip LaFleur set out with the vision that “going to work” didn’t have…

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Friends of GR Parks LaFleur Volunteers

LaFleur Plants Pawpaw Trees With the Brewer’s Grove

By Sarah LaFleur | November 20, 2018

As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand Rapids Parks, the Brewer’s Grove, and other volunteers focused on giving back to…

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chatbots

Chatbots Are the Future, and the Future Is Now

By Kyle McCarthy | November 13, 2018

At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate…

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google paid search

Learn the Fundamentals of Google Paid Search Campaigns

By Kyle McCarthy | November 9, 2018

I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid…

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LaFleur Volunteers at Thrive

The LaFleur Team Works With Thrive to Provide Video Content and Website Help

By Steven Thomas Kent | November 6, 2018

When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs…

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youtube optimization

Optimizing YouTube Videos for Impact: Tags, Cards, and More!

By Jason Brower | October 30, 2018

When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious…

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volunteering with Slow Food West Michigan

The LaFleur Team Volunteers With Slow Food West Michigan for a Good Cause

By Falon Peters | October 24, 2018

Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get…

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Facebook Messenger Chatbots

Respond Quickly to Basic Social Media Requests With Automatic Facebook Messaging 

By Jason Brower | October 16, 2018

Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived…

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