DIGITAL MARKETING BLOG
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Chatbots Are the Future, and the Future Is Now
At this point, chatbots have proven themselves as valuable marketing assets that represent the future of online messaging. However, far too many businesses still hesitate…
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Learn the Fundamentals of Google Paid Search Campaigns
I was speaking with one of my colleagues at LaFleur recently when he asked if we’d ever written a blog on the fundamentals of paid…
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The LaFleur Team Works With Thrive to Provide Video Content and Website Help
When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs…
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Optimizing YouTube Videos for Impact: Tags, Cards, and More!
When it comes to digital media, one of the most common questions we hear is, “How do I get more YouTube video views?” The obvious…
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The LaFleur Team Volunteers With Slow Food West Michigan for a Good Cause
Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get…
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Respond Quickly to Basic Social Media Requests With Automatic Facebook Messaging
Chatbots have been around for years in the form of automated phone answering systems and online chat features for websites, but now they have arrived…
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LaFleur Makes New Friends at the State Bar of Michigan NEXT Conference
This year, the State Bar of Michigan held their annual “NEXT Conference” at Devos Place in downtown Grand Rapids – our backyard! The LaFleur team…
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LaFleur Designer Nick Wright Attends Epicurrence 2018 Summer Revival
One month prior to the event, I posted a link to the Epicurrence website in one of our company’s Slack channels. At the time, I…
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LaFleur Teams With KaBOOM! to Help Build New Park in Grand Rapids
As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on…
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How to Build a Content Marketing Strategy for Open Enrollment
Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open Enrollment? For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance…
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Digital Marketing Ethics: The Depravity of Selling Email Lists
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them,…
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Should You Ask Your Employees to Write a Company Review?
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions,…
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LaFleur and Samaritas Residents Have a Blast in the Rain
In late July, several members of the LaFleur Marketing team spent a rain-soaked evening hosting a fun event for seniors living at Samaritas Senior Living…
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Going Up? Crafting a Strong Elevator Pitch
Writing an elevator pitch is an important first step in understanding your business model and conveying your company’s purpose and mission to the outside world…
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LaFleur Marketing Has Been Named a “Good for Grand Rapids” Business
At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work…
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