DIGITAL MARKETING BLOG
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Building Your Marketing Funnel, Part 1: Creating Brand Awareness
As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to…
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Don’t Settle for Lackluster Digital Marketing
Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many…
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How Lead Generation and Tracking Can Improve Your Marketing ROI
Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority.…
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LaFleur Team Tips for Productivity and Life
One of the great things about our team is that we come from diverse professional backgrounds. While we work on the same projects and client…
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Why Workplace Diversity and Inclusion Matters
Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that…
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Why Your Healthcare Organization Needs a Blog
Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about…
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Don’t Be the Caillou of Legal Marketing
Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my…
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LaFleur Goes Green Volunteering With Schuler Farms and Friends of Grand Rapids Parks
At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August…
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10 Minutes With LaFleur Business Growth Specialist Chandler Biggs
After graduating from Grand Valley State University with a degree in marketing and finance, Chandler Biggs found a home at LaFleur, where he works as…
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High-Quality Content — What Is It and Why Does it Matter for Digital Marketing?
What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter…
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A Social Buffet: How to Choose the Best Social Media Platform for Your Law Firm
Recent studies suggest that social media usage continues to rise among most age groups in the U.S., making social media one of the most effective…
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Here’s Why Your Local Small Business Needs a Website
Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding…
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LaFleur Helps HQ Launch New Website as Part of Our Nonprofit Website Project 2019
Giving back to the community is in our DNA at LaFleur. It’s one of our core values, and we take pride in our efforts to…
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Should I Pay for Search Engine Optimization? And How Much?
If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one…
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Want to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast
3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that…
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