DIGITAL MARKETING BLOG
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Want to Attract and Retain Top Talent? Focus on the Three Bs: Balance, Belonging, and Breakfast
3 Ways to Attract Top Talent to Your Team If you’ve talked with anyone who’s in the business of hiring top talent, you’ve heard that…
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Play Is a Human Right! LaFleur Helps Children’s Healing Center and H.U.G.S. Ranch Advance Their Missions
At LaFleur, we believe that every child deserves time to play, create, explore, and find peace. We’re not alone; the United Nations High Commission on…
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How and Why to Promote Diversity and Inclusion in Your Workplace
The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have…
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10 Minutes With LaFleur Project Coordinator Rosemarie Falsetta
Rosemarie Falsetta joined LaFleur in 2019 as a project coordinator. An avid organizer and list-lover, her mission is to bring order to chaos and help the LaFleur team turn ideas…
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6 Steps to Better Video Marketing
If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your…
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3 Foundational Legal Marketing Strategies You Need to Know
Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions…
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Summer Reading List: Top Marketing Books for Lawyers
If you’re like most lawyers, you’ve probably wanted to learn more about marketing for a while. Relaxing summer days are the perfect time to catch…
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10 Minutes With LaFleur Video Editor Liz Morrison
Liz Morrison joined the LaFleur team full-time in 2019 after partnering with us as a freelancer. A videographer with almost a decade of experience, she…
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When Digital Marketing Plans Fail, Reboot for Success
You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole…
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SSL Is an Essential Part of Your Digital Marketing Strategy and User Experience
Your Customers Demand Online Security Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew…
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Optimizing Your Paid Online Advertising Takes More Than A Great Ad
If you’re running a paid search campaign or a display ad campaign, you probably already know how online advertising works. You create an attractive ad,…
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How to Run Timely, Effective Social Media Campaigns on a Budget
Social media is still emerging as a viable paid advertising platform, especially for service-related industries like law, healthcare, and marketing. Many marketers hesitate to invest…
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10 Minutes With LaFleur Designer Kristin Zuller
Kristin Zuller joined the LaFleur team in 2019 as a designer, illustrator, and lettering artist. A Grand Rapids, Michigan, native and lifelong lover of all…
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How In-Home Smart Speakers and Devices Are Changing Marketing
At my house, I can turn on the oven with a simple voice command. I turn the lights off and on the same way. I’ll…
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Why Should My Law Firm Invest in Digital Marketing?
Law firms face a highly competitive and often saturated marketplace when it comes to collecting leads and converting them into cases. Sometimes, it seems like the bigger firms can…
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