DIGITAL MARKETING BLOG
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Successfully Brand Your Law Firm With Strategy, Empathy, and Consistency
What’s in a Brand Identity? You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it…
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What Does Law Firm Branding Really Mean?
Great branding communicates your law firm’s ethos, authority, and character. Unfortunately, far too many firms skip the process of developing a robust brand, weakening their…
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Google’s New Ranking Factors: It’s Time for a Web Rebuild
Google is obsessed with directing search results to websites that deliver a positive user experience to the end-user. They’ve been telling website owners that they…
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LaFleur Recognized As One of the 2020 Best and Brightest Companies to Work For in the Nation
Grand Rapids, Michigan (December 8th, 2020) The National Association of Business Resources has named LaFleur Marketing as one of the 2020 Best and Brightest Companies…
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Digital Marketing for Brand Awareness
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your…
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Digital Marketing for Law Firms: Our Comprehensive Guide
At LaFleur, we’re committed to educating and empowering law firms. We publish blogs, webinars, newsletters, and podcasts that teach lawyers and law firms about digital…
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10 Minutes With Creative Director Lee Gullet
Lee Gullet joined team LaFleur in July as the creative director, focusing on bringing cohesion and a streamlined process to creative projects. Lee sat down…
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Staying Connected During Uncertain Times Through Volunteering
For me, volunteering is most engaging when you’re tasked with doing something you not only never had to do before but also didn’t even know…
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How to Determine a PPC Budget and Why It Matters
There are plenty of reasons to invest in pay-per-click (PPC) advertising: you’ve decided to offer a new service or debut a new product — or…
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10 Minutes With Account Manager Ricky Markiewicz
Ricky Markiewicz joined the LaFleur team in July as an account manager, focusing both on new client outreach and our current client accounts. Ricky virtually…
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The Basics of Project Management for Digital Marketing
Here at LaFleur, we involve skilled project managers in nearly everything that we do. However, if you’ve never worked with a project manager before, you…
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Local Service Ads for Lawyers: The Next Big Trend in Paid Ads?
What if your law firm ranked at the very top of a search engine results page — even above pay-per-click ads and the Google My…
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Content Marketing 101: Your Comprehensive SEO Checklist
At LaFleur, we’re passionate about content marketing. Almost no other form of marketing can match the return on investment delivered by high-quality, “evergreen” content. That’s…
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How to Support the Overall Health and Wellbeing of Your Team
2020 has been a year of uncertainty and change. With everything that’s happened (and everything that is undoubtedly to come), supporting the health and wellbeing…
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Not Sure if Your Website’s Content is Working? Execute a Content Audit
Content is the lifeblood of any successful marketing initiative, so it’s important to keep your content informative, exciting, and up to date. But that can…
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