Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping spheres of legal, digital, and content marketing.
In episode 7, LaFleur pay-per-click specialists Sowmya Padigi and Kyle McCarthy break down the fundamental strategies and processes that inform every great PPC campaign, regardless of how small or large. No prior knowledge of PPC is assumed, so if you’ve ever wanted to explore paid search advertising for your firm but felt confused or overwhelmed at the prospect, this podcast is for you!
Remember to check back in two weeks for episode 8, which will be all about branding — specifically, the top branding mistakes that we see too many law firms making on a daily basis.