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Episode 3 – All Analytics Talk (Rise of the Machines!)

The third episode of Legal Marketing Radio is available now via Soundcloud and iTunes! You can use the player below to listen right here, or you can navigate to our SoundCloud page or the iTunes store to download and subscribe to the podcast.

Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.

In episode 3 of Legal Marketing Radio, we talk with LaFleur Founder and President Chip LaFleur about how to use easily-available metrics from Google Analytics to gauge the health of your law firm’s website and content marketing efforts. We also discuss how machine learning and predictive analytics will shape the face of the legal marketing industry in the coming years — and how forward-thinking law firms can reap the benefits.

Check back in two weeks for a discussion of the benefits and complications of AMPs (accelerated mobile pages) and tips for improving on-page SEO in episode 4 of Legal Marketing Radio!

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