Legal Marketing Radio is a podcast that covers legal marketing tips and strategies (courtesy of the experts at LaFleur) as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
In episode 3 of Legal Marketing Radio, we talk with LaFleur Founder and President Chip LaFleur about how to use easily-available metrics from Google Analytics to gauge the health of your law firm’s website and content marketing efforts. We also discuss how machine learning and predictive analytics will shape the face of the legal marketing industry in the coming years — and how forward-thinking law firms can reap the benefits.
Check back in two weeks for a discussion of the benefits and complications of AMPs (accelerated mobile pages) and tips for improving on-page SEO in episode 4 of Legal Marketing Radio!
