Solutions

Fractional marketing services

You’ve got big ideas and even bigger goals, but you may not have the resources to support a full-scale marketing team. That’s where fractional marketing comes in.

LaFleur understands the balance between driving business growth and managing costs. We’ve seen firsthand how fractional marketing has helped our clients get the strategic expertise they need, without the heavy financial or operational lift of a full-time hire.

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Benefits of fractional marketing

Why do businesses like yours thrive with fractional marketing? It makes the complex, simple.

Cost-effective expertise

Let’s get real. Hiring a full-time CMO or an entire marketing department is expensive. Fractional marketing gives you access to experts without the high price tag.

Scalability

You can engage a fractional marketing team for a specific project or during high-growth phases. Plus, you can adjust as needed, adding or reducing services.

Immediate leadership

Stuck in a rut? Fractional marketers can breathe new life into stale strategies. We’ll challenge assumptions, introduce new tools, and bring creative solutions you hadn’t considered.

Who should consider fractional marketing?

Our dashboard simplifies complex data, connecting all your marketing platforms for a comprehensive performance view, helping you focus on what truly matters. 

Fractional marketing is ideal for companies in a variety of situations:

Startups in growth mode, where every dollar needs to stretch further
Small to mid-sized businesses that want to level up without the full-time commitment
Companies experiencing a transitional phase—whether that’s a leadership change, market shift, or product launch
Firms in regulated industries, where compliance and strategy need to go hand-in-hand
Organizations lacking high-level marketing leadership, but still wanting results

Even companies with full-time marketing teams often benefit from fractional services when they need specialized skills or an objective, outside perspective.

Let’s build a CLEAR path forward

The first step is a 30-minute call to understand your needs and goals.  Start finding solutions, today.

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Frequently asked questions

Q: What is fractional marketing?

A: With a fractional marketing, you bring in a highly experienced marketing professional or team on a part-time or project-based basis. You get the expertise of a seasoned marketing leader (like a fractional chief marketing officer/CMO) or a fractional marketing team without the commitment of hiring someone full-time.

But it’s more than that. Fractional marketing is like getting a slice of an entire pie instead of buying the whole thing—giving you just what you need at the right time. You’re not bogged down with overhead, and you’re not missing out on valuable insights. It’s a modern solution for businesses of all sizes, particularly those ready to level up but without the capacity to bring on full-time leadership.

Q: Can fractional marketing work for companies with in-house marketing teams?

A: Absolutely. Fractional marketers often complement internal teams, offering fresh ideas, strategic guidance, and leadership support. They can fill gaps in expertise or bandwidth, manage complex projects, or help refine high-level strategies. This partnership ensures that your in-house team is supported and empowered to focus on tactical execution while the fractional expert handles overarching strategy.

Q: What is LaFleur’s approach to fractional marketing?

A: Our fractional marketing teams are agile and client-centered. Before you retain LaFleur, we’ll dig into your precise goals and identify your needs—whether that’s high-level strategy, competitive analysis, digital marketing, or campaign management. Then, we’ll recommend a plan that works for you and your budget.

Imagine needing to optimize your paid advertising or figuring out how to make your content marketing work harder for you. Instead of hiring a full-time generalist, we’ll connect you with the perfect person to tackle the problem.

Q: How is fractional marketing different from hiring a freelancer?

A: While freelancers typically focus on executing specific tasks like writing content or managing social media, fractional marketers bring a strategic, leadership-level approach to your marketing efforts. They don’t just do the work—they leadit, developing comprehensive strategies, overseeing execution, and ensuring your marketing efforts align with broader business goals. Think of them as part-time executives rather than task-focused contractors.

Q: What industries benefit the most from fractional marketing?

A: While fractional marketing can work for businesses in any industry, it’s especially beneficial for companies in highly regulated sectors like legal, healthcare, financial services, and insurance. These industries often require specialized knowledge to ensure compliance with marketing regulations. Fractional marketers with experience in these fields, like those at LaFleur, can offer strategic guidance that ensures your marketing is not only effective but compliant with industry standards.

Q: How long should I engage a fractional marketer?

A: There’s no set timeframe—fractional marketing engagements are designed to be flexible. Some businesses hire fractional marketers for a short-term project, such as a product launch or website redesign, while others maintain a long-term relationship to continuously guide their marketing strategy. It all depends on your goals and how much support you need over time.

Q: How do I know if my business is ready for fractional marketing?

A: If your business is at a point where growth is plateauing, you’re unsure of your current marketing strategy, or you need high-level guidance without the cost of a full-time hire, fractional marketing could be the right solution. It’s ideal for businesses that need strategic marketing leadership but may not have the budget, bandwidth, or ongoing demand for a full-time CMO (chief marketing officer).

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Working with LaFleur has been nothing short of transformative for our business. From day one, their forward-thinking approach has elevated our marketing efforts. What stands out most is their ability to blend creativity with a business-first mindset—always keeping our goals, growth, and ROI at the forefront of every decision they make.
—Confidential Enterprise client

Ready to get started? Contact LaFleur today

By partnering with LaFleur, you have a marketing team dedicated to your business and well-versed in best practices for your industry. Starting is simple, let’s set up a 30-minute call to see if we’re a good fit.

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A CLEAR framework^® gets clear results

Built on years of experience and subject matter expertise, LaFleur’s marketing framework is CLEAR.

Create marketing strategies

Your marketing strategy is the roadmap for creating captivating content that aligns your business goals with clients’ needs. Start with a strategy that effectively connects with your audience and maximizes your budget.

Create a roadmap

Launch your plan

Putting strategy into action requires a strong foundation. Ensure you can clearly articulate your business’s brand, communicate it well, and make your website a strong hub for all marketing initiatives.

Establish a foundation

Expand your message

Build meaningful connections with tailored campaigns and powerful storytelling. Expand your message with an omnichannel approach to reach the right people and build trust in your brand.

Build a strong brand

Amplify your reach

Data-driven paid advertising can boost your brand and broaden your market base. We continually measure and refine strategies to give you cost-effective tactics that create long-term success.

Boost and broaden

Refine your approach

Our test-and-learn approach means we constantly improve our strategies. With nurture programs that capture leads and create visibility into your marketing performance, you always know how your investments are performing.

Refine and optimize