Marketers can’t leave small firms behind.
If you’re running a small law firm, marketing probably...
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If you’re wondering why your AI pilot project stalled, or why your team still prefers sticky notes...
Content strategists are not underpants gnomes.
There. I’ve said it.
Not all shiny new AI tools are built to serve your clients or your firm. Here’s how to tell who’s...
The first time we rolled out an AI-powered tool to a team, I was so excited. My own experiments...
Digital marketing strategy can get expensive fast. And when your data doesn’t make sense—or worse,...
You asked a generative AI tool to write a blog post for your firm or practice’s website. In...
Online advertising has changed how law firms connect with potential clients. But with more...
Local SEO for law firms isn’t about convenience or vanity metrics—it’s about survival. In today’s...
Data literacy for leaders isn’t optional anymore
A few years ago, I sat in a meeting with a...