Fractional marketing
services

A: With a fractional marketing, you bring in a highly experienced marketing professional or team on a part-time or project-based basis. You get the expertise of a seasoned marketing leader (like a fractional chief marketing officer/CMO) or a fractional marketing team without the commitment of hiring someone full-time.

But it’s more than that. Fractional marketing is like getting a slice of an entire pie instead of buying the whole thing—giving you just what you need at the right time. You’re not bogged down with overhead, and you’re not missing out on valuable insights. It’s a modern solution for businesses of all sizes, particularly those ready to level up but without the capacity to bring on full-time leadership.

A: Absolutely. Fractional marketers often complement internal teams, offering fresh ideas, strategic guidance, and leadership support. They can fill gaps in expertise or bandwidth, manage complex projects, or help refine high-level strategies. This partnership ensures that your in-house team is supported and empowered to focus on tactical execution while the fractional expert handles overarching strategy.

A: Our fractional marketing teams are agile and client-centered. Before you retain LaFleur, we’ll dig into your precise goals and identify your needs—whether that’s high-level strategy, competitive analysis, digital marketing, or campaign management. Then, we’ll recommend a plan that works for you and your budget.

Imagine needing to optimize your paid advertising or figuring out how to make your content marketing work harder for you. Instead of hiring a full-time generalist, we’ll connect you with the perfect person to tackle the problem.

A: While freelancers typically focus on executing specific tasks like writing content or managing social media, fractional marketers bring a strategic, leadership-level approach to your marketing efforts. They don’t just do the work—they leadit, developing comprehensive strategies, overseeing execution, and ensuring your marketing efforts align with broader business goals. Think of them as part-time executives rather than task-focused contractors.

A: While fractional marketing can work for businesses in any industry, it’s especially beneficial for companies in highly regulated sectors like legal, healthcare, financial services, and insurance. These industries often require specialized knowledge to ensure compliance with marketing regulations. Fractional marketers with experience in these fields, like those at LaFleur, can offer strategic guidance that ensures your marketing is not only effective but compliant with industry standards.

A: There’s no set timeframe—fractional marketing engagements are designed to be flexible. Some businesses hire fractional marketers for a short-term project, such as a product launch or website redesign, while others maintain a long-term relationship to continuously guide their marketing strategy. It all depends on your goals and how much support you need over time.

A: If your business is at a point where growth is plateauing, you’re unsure of your current marketing strategy, or you need high-level guidance without the cost of a full-time hire, fractional marketing could be the right solution. It’s ideal for businesses that need strategic marketing leadership but may not have the budget, bandwidth, or ongoing demand for a full-time CMO (chief marketing officer).