Skip to content

Solutions

Marketing strategy services

Let’s build your brand around people’s needs, emotions, and experiences. Our marketing strategy services help you craft a brand and marketing strategy that will resonates with your audience and positions you for success in the marketplace.

Whether you’re launching a new product, refining your brand, or rethinking your go-to-market approach, we’ll guide you through the process using human-centered design principles, ensuring that your strategy is not only impactful but sustainable for long-term growth.

Marketing strategy services

Key features and benefits

We take the time to understand your business, your audience, and your specific goals. Our expert team will work with you to build a comprehensive marketing strategy that aligns with your vision and drives measurable results.

Go-to-market strategy development

Go-to-market strategy development

Create a marketing plan that aligns with your business goals, whether you’re launching a new product, entering a new market, or looking to scale.

Branding and rebranding

Branding and rebranding

Stand out and speak to your precise audience. We’ll help you define your identity, messaging, and visual elements to ensure your brand resonates with your target audience.

Customer journey mapping

Customer journey mapping

Visualize your customer’s journey and identify opportunities to create more meaningful interactions at every touchpoint.

Sales and marketing alignment

Sales and marketing alignment

Ensure your sales, marketing, and intake teams work together seamlessly to deliver a consistent, compelling customer experience that drives conversions.

Data literacy

Data literacy

Understand how to measure the performance of your marketing campaigns and adjust your strategy based on real-time data and insights.

Messaging and positioning

Messaging and positioning

Develop clear, consistent messaging that speaks to your target market and helps further their customer journey.

Hands-on learning and implementation

Our workshops are designed with action in mind. We believe the best way to learn is by doing, so we structure our sessions around real-world exercises that let your team practice new skills immediately. By the end of each workshop, you’ll have tangible deliverables—like a go-to-market plan, content calendar, or customer journey map—that can be implemented right away.

Customized to your needs

We know that every business is different. That’s why we tailor every workshop to fit your specific goals, audience, and challenges. Whether you’re launching a new product, rebranding, or optimizing your marketing, we’ll create a session that gives you the tools and strategies to succeed.

Built for long-term success

We’re not just interested in short-term wins. Our workshops are designed to help you build sustainable strategies that evolve with your business. From human-centered design principles to data-driven marketing, we’ll set you up for long-term growth.

Don’t just take our word for it

Here’s what clients say about our marketing services.

Quote

LaFleur stands out for their commitment to results, their genuine care for our success, and their ability to turn complex marketing goals into actionable, results-driven strategies.”

CONFIDENTIAL ENTERPRISE CLIENT

Quote

LaFleur developed a clear, strategic marketing plan that helped us effectively reach and engage our target audience. We are grateful for their partnership and are excited about the opportunity to work with them again in the future! ”

BETSY MAXWELL, DEVELOPMENT OFFICER, LIGHTHOUSE IMMIGRANT ADVOCATES

Let’s build a CLEAR path forward

The first step is a 30-minute call to understand your needs and goals. 
Start finding solutions, today.

Related resources