The business of law with Brooke Lively | LaFleur Marketing

Brooke Lively, founder and president of Cathcap, and Leigh Ebrom, Director of Compliance and Content for LaFleur, discuss the importance of data-driven decision-making, effective marketing strategies, and branding for law firms.

This conversation between Brooke Lively, founder and president of Cathcap, and Leigh Ebrom, director of compliance and content for LaFleur, focuses on the importance of data-driven marketing for better decision-making at your law firm. They discuss the need for law firms to use data to make informed decisions and avoid relying solely on gut instinct. Whether you’re just starting out or looking to grow your firm, they talk about goal setting and tracking key performance indicators (KPIs) to measure success. They also discuss the future of the legal industry and the increasing importance of law firm marketing in a competitive landscape.

Key takeaways

• Data-driven marketing strategies can help law firms make informed decisions and avoid relying solely on gut instinct.
• Setting goals early and tracking key performance indicators (KPIs) is crucial for measuring success.
• Branding is important for law firms and should go beyond the individual lawyer to attract and resonate with the target audience.
• Starting early with effective marketing strategies and branding can save time and effort in the long run. Attorneys should focus on practicing law and delegate other tasks to experts in order to build a successful law firm.
• Selling a law firm can be done voluntarily or involuntarily; it takes three to five years to prepare a firm to sell, so it’s important to plan for the future.
• The legal industry is undergoing changes, and attorneys need to adapt to stay competitive.
• A firm that is an attractive acquisition is the firm that everyone wants to own.
• Moving into an era where firms need to focus on omnichannel marketing.

Learn more about Brooke Lively

Find Cathcap, a financial services firm specializing in law, on LinkedIn
Connect with Brooke on LinkedIn
Order Brooke’s books, Exit on Top, and From Panic to Profit, on Cathcap’s website.

Read articles from Leigh Ebrom

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LaFleur is a marketing agency specializing in marketing services for law firms and other professional services.