Chip LaFleur, president of LaFleur Marketing, and Krystal Champlin, CEO and law firm consultant at RJH Consulting, bring you a webinar about the top five legal marketing priorities to implement to set you up for success in 2021.
This panel-style webinar will cover current trends and strategies, updates to Google that will directly impact your website, best practices for anticipating changes in consumer behavior, and more.
You will learn about a variety of topics, including:
- Your website: How to be seen in Google, what exactly is Core Web Vitals, and why this matters more than ever.
- Brand touchpoints: What to look for and why this is important.
- Automation: This is no longer a "like to have" it is a "need-to-have" for all law firms.
- Paid Media Strategy: How to select the right budget, track ROI, and actually get the type of cases you want.
- Security: What has changed in the last year, how can you make sure your business, employees, and clients remain secure and how to translate this to your audience.