Is your digital marketing strategy ready for 2022?
If your law firm’s website slipped in the rankings in 2021, you’re not alone. The search engines are putting more of an emphasis on user experience, website authority, and rich content than ever before.
On top of that, the landscape of legal marketing is changing. In 2021, we saw an increase in legal consumerism (sometimes called “lawyer shopping.”) There’s an ever-growing focus on social proof and credibility that you cannot afford to ignore.
So, what do lawyers do about it?
A good first step is LaFleur’s 2022 Marketing Survey. As you prepare for 2022, it’s a good idea to perform a quick marketing gap analysis. We’ve made it easy for you by creating a comprehensive survey that evaluates your current tactics and strategies. Then, our team will create customized recommendations for your firm, based on your responses.