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Launch your marketing plan and brand

Strengthen your law firm’s marketing fundamentals

The foundation of any good digital marketing plan requires a properly designed website, search engine optimization (SEO), and a well-defined brand. These elements ensure that your website is both findable and appealing to your ideal clients, so you simply can't bypass these marketing fundamentals.

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Digital Marketing Book For Law Firms
Where We Help

Cultivate your brand and build a better law firm website

Website design and hosting

We create customized websites that are beautifully designed, focus on your user experience, and exceed the search algorithm’s requirements.

Everything we design and build is informed by the latest in user experience research. We continually test our designs for speed and accessibility to amplify your message and drive conversions without violating your state bar’s or regulatory agency’s advertising rules. Together, we create websites that are as distinct, reliable, and remarkable as your firm.

SEO

Search engine optimization is more than a buzzword. It’s a process that ensures that people can easily find your website. Effective SEO incorporates strategic copywriting, design, website design and construction, and more.

Our developers, content team, and designers work together seamlessly to ensure that your firm’s web pages are optimized and accessible to your target audience.

Brand strategy

Branding is all about your reputation, client experience, and shared values. Before you can market your services and express your law firm’s unique value, you need to understand and articulate your brand. 

We can help you stand out from the pack. Our skilled team knows how to translate your core values and turn them into distinctive branding that stands the test of time. 

Case study for law firm digital marketing service

Crosley Law, a personal injury firm in San Antonio, Texas, experienced a 449% increase in organic website traffic when we helped them rebrand and rebuilt their website.

READ ABOUT OTHER PARTS OF OUR CLEAR FRAMEWORK

How We Help

How we approach website development and branding

Research and strategy

At the beginning of all client engagements, we start to implement our CLEAR Process™ and go through an intensive onboarding process, where we get to know you, your clients, and your goals. Then, we’ll supplement this insight with leading-edge research, the latest marketing best practices, and deep keyword research that helps us understand your firm’s brand, market, and practice. This learned and data-driven process will help frame our creative endeavors.

Experienced design and development

Using this research, our team will craft your firm’s new brand. Our tested frameworks and process ensure that your brand is as consistent and recognizable as you are. Many legal marketing agencies rely on boilerplate and cookie-cutter templates, but our team creates customized work for our clients. Our data-driven approach and commitment to continual improvement processes get results, including more traffic and higher conversion rates.

Attract, analyze, and adjust

Even the best tactics need occasional refining. Once your brand and website launch, we'll monitor its performance and recommend adjustments as needed.

law firm marketing process

Find out how LaFleur can get you better leads, higher-value clients, and increased brand awareness.

LaFleur did a complete overhaul of a very old and outdated website for our company, and we couldn't be happier with the result. LaFleur brought our vision to life, they were always responsive to our questions and were easy to communicate with. They did not stop working on our [new] site until it was exactly what we wanted and functioned flawlessly. Marketing is an investment and your investment will be in good hands if you choose to work with LaFleur!

-Randi Carter, National Anesthesia Services

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